Itsme_MBD@DomusAcademy04/2009

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Itsme, is another me_Community

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Itsme_MBD@DomusAcademy04/2009

  1. 1. <ul><ul><li>Itsme? its another Me! – by Neslihan | Ally | Serge | Anja </li></ul></ul>
  2. 2. REFINING & CONTINUING THE ANALYSIS.
  3. 3. USER ANALYSIS. <ul><ul><li>knowledge worker 1.0. </li></ul></ul><ul><li>knowledge worker have to manage themselves , they have to have autonomy continuing innovation has to be a part of the work, the task and the responsibility continuous learning on one part, continuous teaching </li></ul><ul><li>on the other part productivity is a matter of the quantity|quality of output knowledge </li></ul><ul><li>workers have many activities beyond their core task which take up their time and remove </li></ul><ul><li>their concentration , impacting productivity. He strongly advocates concentration of effort, with other tasks minimised or delegated. </li></ul><ul><li>knowledg e is the basis for accomplishment measured for their actual performance and performance-oriented organization to require flexible and interconnected team worker. </li></ul>
  4. 4. USER ANALYSIS. <ul><ul><li>the knowledge workers benefit </li></ul></ul><ul><li>developing business intelligence </li></ul><ul><li>increasing the value of intellectual capital </li></ul><ul><li>gaining insight into customer preferences </li></ul><ul><li>“ The most valuable assets of 20th century </li></ul><ul><li>were its production equipment. </li></ul><ul><li>The most valuable asset of 21st century </li></ul><ul><li>institution, whether business or non- </li></ul><ul><li>business, will be its knowledge workers </li></ul><ul><li>and their productivity” </li></ul><ul><li>(Peter Drucker 1999 Managing in a time of great change) </li></ul>
  5. 5. SOUL & ESSENCE. <ul><ul><li>itsme. </li></ul></ul>desktop metaphor a new way of managing information a lifestyle more than a workstation design culture inside the desktop stories & venues find | browse & navigate among them organize my life rejuvenated spirit sharing update | organize opensource OS organizing tool
  6. 6. POSITIONING MAP. <ul><ul><li>work oriented leisure oriented </li></ul></ul>community individual
  7. 7. STRATEGY.
  8. 8. TARGET. <ul><ul><li>http://www.slideshare.net/trib/i-am-knowledge-worker-20. </li></ul></ul><ul><ul><li>junior knowledge worker 2.0. </li></ul></ul><ul><ul><li>the daily business of a generation y young professional </li></ul></ul><ul><ul><li>is about staying flexible in mind for lifelong learning </li></ul></ul><ul><li>up to 25 years old </li></ul><ul><li>stepping into work life | beginners </li></ul><ul><li>potential knowledge worker </li></ul><ul><li>fresh, flexible, collecting experiences </li></ul><ul><li>sociological approach is our main </li></ul><ul><li>driver – serving the young mind </li></ul>
  9. 9. TARGET. <ul><ul><li>WHY CHOOSING THE JUNIOR KNOWLEDGE WORKER? </li></ul></ul>
  10. 10. <ul><ul><li>junior </li></ul></ul><ul><ul><li>knowledge </li></ul></ul><ul><ul><li>worker </li></ul></ul>TARGET. <ul><ul><li>growing up the “generation y” with itsme. </li></ul></ul><ul><ul><li>a strategic idea… </li></ul></ul><ul><ul><li>influence. </li></ul></ul><ul><ul><li>senior </li></ul></ul><ul><ul><li>knowledge </li></ul></ul><ul><ul><li>worker </li></ul></ul><ul><ul><li>economic </li></ul></ul><ul><ul><li>power </li></ul></ul><ul><ul><li>FUTURE </li></ul></ul>
  11. 11. TARGET. <ul><ul><li>junior knowledge worker 2.0. </li></ul></ul>
  12. 12. TARGET. <ul><ul><li>WHAT CHALLENGES DO THEY HAVE? </li></ul></ul><ul><ul><li>HOW TO SHARE AND LEARN FROM OTHERS? </li></ul></ul>
  13. 13. TARGET. <ul><ul><li>junior knowledge worker 2.0. </li></ul></ul><ul><li>hard to be new....to adapt…many things to learn..to analyse..to prioritize to connect..to manage </li></ul><ul><li>to remind new duties… feeling different…don’t know how to measure </li></ul>
  14. 14. METAPHOR. <ul><ul><li>itsme. </li></ul></ul><ul><ul><li>key concept </li></ul></ul><ul><ul><ul><li>create a imaginary meeting platform </li></ul></ul></ul><ul><ul><ul><li>divided into two main topics – business & free time </li></ul></ul></ul><ul><ul><ul><li>exchange ideas & talk about your daily experiences in work </li></ul></ul></ul><ul><ul><ul><li>the basic thought is sharing - by summarizing all the experiences of job starters | the platform acts </li></ul></ul></ul><ul><ul><ul><li>like a second brain collecting more experiences, cases and advice more than a single human being ever can </li></ul></ul></ul><ul><ul><li>itsme… </li></ul></ul>
  15. 15. METAPHOR. <ul><ul><li>like my right hand. </li></ul></ul><ul><ul><li>like my second brain… </li></ul></ul><ul><ul><li>… </li></ul></ul>
  16. 16. FUNCTION |STRUCTURE. <ul><ul><li>built-in interaction platform. </li></ul></ul><ul><ul><li>member can easily recognize each other </li></ul></ul><ul><ul><li>easily be linked and united together </li></ul></ul><ul><ul><li>users identify with their community </li></ul></ul><ul><ul><li>advantage f or website administrator </li></ul></ul><ul><ul><ul><li>it’s easy to manage membership status and data </li></ul></ul></ul><ul><ul><li>itsme interface. </li></ul></ul><ul><ul><li>educating users </li></ul></ul><ul><ul><li>build a bridge between software & device </li></ul></ul><ul><ul><li>software testing & development platform </li></ul></ul><ul><ul><li>customize theme colours </li></ul></ul>
  17. 17. FUNCTION |STRUCTURE. <ul><ul><li>platform analysis. </li></ul></ul>Built-in Interaction Platform Example website GameSpot www.gamespot.com Media Platform -Forums, Unions, Blog, Videos - Dgg, Facebook, Email Advantages <ul><li>Members can easily recognize each other and easily to be linked and united together. </li></ul><ul><li>Let users have identification with the community. </li></ul><ul><li>-Easy to manage membership status. </li></ul>Weakness -Need to maintain data base and create or design its own pages and functions. (Blog, Videos, Forums…etc) Outsourcing Platform Example website Skittles www.skittles.com Media Platform Youtube, flicker, facebook, twitter Advantages -Don’t need to build up membership data base. -Free resource for blog, videos…etc Weakness -Everyone has different “id” in each website. It’s difficult for users to recognize each other in different website. And it makes the community more difficult to be united. -Lack of identification with community. -Difficult to manage membership status.
  18. 20. STYLE. dynamic | energetic| challenging | free contemporary | conversing | logical | refreshing colours | pro-active | mobile communicative | multidisciplinary | positive | vivid | userfriendly | impressive interacting | adventurous | customized
  19. 21. HOW TO BUILD UP A COMMUNITY?
  20. 22. THE PLAN. <ul><ul><li>describing the idea. </li></ul></ul><ul><ul><li>our keyconcept is to create a community space for junior knowledge worker, young professionals who are looking for advice, tips, information and support to struggle their daily business life </li></ul></ul><ul><ul><ul><li>using same interface for the itsme community & device (usability) </li></ul></ul></ul><ul><ul><ul><li>educating the user | expansion strategy (start simple – keep on going more complex) </li></ul></ul></ul><ul><ul><ul><li>flexible website development (following dynamics – leisure|work oriented) </li></ul></ul></ul><ul><ul><ul><li>customized site (user-oriented) </li></ul></ul></ul><ul><ul><ul><li>map – friend-location </li></ul></ul></ul><ul><ul><ul><li>interchange of ideas & experiences (user-generated content|open source) </li></ul></ul></ul><ul><ul><ul><li>tailored for specific target (junior knowledge worker) </li></ul></ul></ul><ul><ul><ul><li>aim -> building up your professional network (future economic power) </li></ul></ul></ul><ul><ul><ul><li>itsme interaction (company intranet-staff | public internet site-user) -> in exchange </li></ul></ul></ul><ul><ul><ul><li>software testing & development platform </li></ul></ul></ul><ul><ul><ul><li>providing personal space (uploading CV|work exambles) -> link-out (linked-in, slideshare, delicious) + print </li></ul></ul></ul>
  21. 23. PROJECT LAUNCH. <ul><ul><li>Execution plan | how to start. </li></ul></ul><ul><ul><li>contacting the potential user </li></ul></ul><ul><ul><ul><li>university jobcenter|website|events|black board </li></ul></ul></ul><ul><ul><ul><li>company research center </li></ul></ul></ul><ul><ul><ul><li>public institutions </li></ul></ul></ul><ul><ul><ul><li>company | human resources department </li></ul></ul></ul><ul><ul><ul><li>web 2.0 sites (twitter|linkedin|xing|slideshare etc.) </li></ul></ul></ul><ul><ul><ul><li>job search engines (posting articles-links+advertising) </li></ul></ul></ul><ul><ul><ul><li>headhunter </li></ul></ul></ul><ul><ul><ul><li>organizing the event </li></ul></ul></ul><ul><ul><ul><ul><li>meeting at real location (Milan) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>virtual meeting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>the launch </li></ul></ul></ul></ul>
  22. 24. PROJECT LAUNCH. <ul><ul><li>how does it take place? </li></ul></ul><ul><ul><li>name: tomoko konno </li></ul></ul><ul><ul><li>job: headhunter </li></ul></ul>
  23. 25. PROJECT LAUNCH. <ul><ul><li>how does it take place? </li></ul></ul><ul><ul><li>spotting </li></ul></ul><ul><ul><li>high potentials </li></ul></ul><ul><ul><li>meeting point of reference. </li></ul></ul>
  24. 26. PROJECT. <ul><ul><li>itsme lounge. </li></ul></ul><ul><ul><li>joining </li></ul></ul><ul><ul><li>the community </li></ul></ul>
  25. 27. COMMUNICATION ACTIVITIES. <ul><ul><li>everyday life excerpts cases to be distributed. </li></ul></ul>Carlo last year at Univ preparing final thesis on“Moody” device ITSME Organizing managing the complexity of info Venue_ In resources dynamic content with RSS fed, I know info related to my project automatically to be uploaded Jennifer Popular girl in the school Good organizator of travel ITSME Easy access to past hotel info agencies budget proposals | photo taken in few steps past venue found, dragged to the new one and send to friends Happy to use her own photos that she easily reached to promote this trip Sophie first job at IT Co supporting the sales manager ITSME Proactive features Mng always asks everything ready in a minute today was a good day, she reminded her about an over-lapping appointment before she has realized
  26. 28. <ul><ul><li>everyday life excerpts cases to be distributed. </li></ul></ul>COMMUNICATION ACTIVITIES. Stefano HR Head at Consultancy Co’ Need new candidates for a specific project Ayse Finally found the job in Italy after her grad would like to update all HR Co’s and sites ITSME Managing my information flow Venue_ My CV + current contacts + documents related to the new project to be sent Confident : receiver having ITSME upload in one venue all documents sent. Nothing to be forgotten ITSME Organized storage Highlights and labelling Venue_ career days at Bocconi 08|09 Highlighting the topic of the project found the related student CV and contacts and sent to his assistant
  27. 29. PROJECT LAUNCH.
  28. 30. FUNCTION|STRUCTURE. <ul><ul><li>Future vision </li></ul></ul><ul><ul><li>… </li></ul></ul>
  29. 31. BUILDING THE BRIDGE. <ul><ul><li>recognizing friends (visible&virtual way) </li></ul></ul><ul><ul><li>proposition for device. </li></ul></ul><ul><ul><li>service design (future potential) </li></ul></ul>
  30. 32. DESIGNING A NEW WORKSTATION & COMMUNICATING IT.

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