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  1. 1. Students Claudia Juliana Sánchez I-Ming Huang Jen-Wei Ma ITSME Design Brand Exploitation Project Leader: Nikhil Paul, Guido Parlato Assistants: Andrea Tosi, Duccio Mauri,
  2. 2. Not everyone sees it the SAME way as we do We don't see the world as it is. We see it the way we THINK.
  3. 5. <ul><li>We see things in different ways. </li></ul><ul><ul><ul><ul><ul><li>e see it the way we THINK . </li></ul></ul></ul></ul></ul>What is ITSME ? <ul><ul><li>BEYOND THE DESKTOP METAPHOR AN OS BASED ON VENUES AND STORIES. </li></ul></ul><ul><ul><li>ALLOWS THE USER TO PERCEIVE THE WORLD AND MANAGE THEIR INFO ACCORDING TO IT. </li></ul></ul>
  4. 6. <ul><ul><li>Is a Linux-based OS. </li></ul></ul><ul><ul><li>Simple and easy to use </li></ul></ul><ul><ul><li>Functional interface </li></ul></ul><ul><ul><li>Helps the user to reach contacts and share information in a fast and simple way (network) </li></ul></ul><ul><ul><li>Allows the interaction of different data at the same time </li></ul></ul><ul><ul><li>Management and storage information assistant </li></ul></ul>What is ITSME ?
  5. 7. <ul><li>People living complex lives </li></ul><ul><li>Highly educated </li></ul><ul><li>With many activities </li></ul><ul><li>Has to deal with several projects </li></ul><ul><li>Deals with a lot of people </li></ul><ul><li>Different type of files to manage </li></ul>
  6. 9. We PERCEIVE the world the way we THINK <ul><li>Right side </li></ul><ul><ul><li>Synergy </li></ul></ul><ul><ul><li>Moods, Emotions </li></ul></ul><ul><ul><li>Intuitive </li></ul></ul><ul><ul><li>Approximate calculation </li></ul></ul><ul><ul><li>Language: intonation / accentuation, prosody, pragmatic, contextual </li></ul></ul><ul><li>Left side </li></ul><ul><ul><li>Analytical </li></ul></ul><ul><ul><li>Verbal </li></ul></ul><ul><ul><li>Logical </li></ul></ul><ul><ul><li>Exact calculation </li></ul></ul><ul><ul><li>Direct fact retrieval </li></ul></ul><ul><ul><li>Language: grammar/vocabulary, literal </li></ul></ul>
  7. 10. <ul><li>Left side </li></ul><ul><li>Quantitative Research </li></ul><ul><li>What is observed is </li></ul><ul><li>compared with statistics </li></ul><ul><li>Knows clearly in advance </li></ul><ul><li>what is looking for </li></ul><ul><li>Seeks a precise </li></ul><ul><li>measurement & analysis </li></ul><ul><li>Data is in the form of </li></ul><ul><li>numbers and statistics </li></ul><ul><li>Right side </li></ul><ul><li>Qualitative </li></ul><ul><ul><li>Detailed description </li></ul></ul><ul><ul><li>Only know roughly </li></ul></ul><ul><ul><ul><li>in advance what is </li></ul></ul></ul><ul><ul><ul><li>looking for </li></ul></ul></ul><ul><ul><li>The design emerges </li></ul></ul><ul><ul><ul><li>as the study unfolds </li></ul></ul></ul><ul><ul><li>Words, pictures or objects </li></ul></ul><ul><ul><li>Subjective </li></ul></ul>We do RESEARCH and EXPLORE the world in the way we see it
  10. 13. NETWORKER
  11. 15. NEEDS OF TARGET USERS Life feed to various channels at once: Email, E-Forums, Blogs, Websites, Photo albums, Company internets Target User No.1 ACTIVE OBSERVER Instant profile builder. Geo-Tagging capability. Life feed to various channels at once: Email, E-Forums, Blogs, Websites. Data Feedback in Graphic & Stats. Target User No.2 NETWORKER Connectivity Easy access 24-7 Info ready to use GPS
  12. 16. Georeference Mapping eNews, eMagazines eTravelling guides Web 2.0 communities Email, SMS SERVICES: What they use
  13. 17. Services Vs. Needs Georeference Mapping Google earth Wikipedia email SMS Web 2.0 communities eTravelling guides eNews, eMagazines Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability
  14. 18. <ul><ul><ul><li>Camera </li></ul></ul></ul><ul><ul><ul><li>Cell phone </li></ul></ul></ul><ul><ul><ul><li>Computer </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Sound Recorder </li></ul></ul></ul><ul><ul><ul><li>Internet Access </li></ul></ul></ul><ul><ul><ul><li>All source of web 2.0 community pages </li></ul></ul></ul><ul><ul><ul><li>Contacts </li></ul></ul></ul><ul><ul><ul><li>Systems for surveys (printed or electronic) </li></ul></ul></ul><ul><ul><ul><li>Devices that allow instant collection of info </li></ul></ul></ul><ul><ul><ul><li>USB keys to transfer data </li></ul></ul></ul>Gadgets: What they use
  15. 19. Professional Cameras Non Professional Cameras Automatic Instant Camera Cell Phone Gadgets: Cameras
  16. 20.,239036184,339287903,00.htm Market share of Digital Cameras for 2007 Millions of units shipped
  17. 21. iPhone OS RIM Blackberry Windows mobile Linux Market Share of Smart phones OS in 2008 Nokia in all markets, except Japan Is the strongest in China, used by Motorola
  18. 22. Market Share for personal computers in 2008
  19. 23. Gadgets Vs. Needs Camera Smart phone Cell phone Laptop Video recorder Sound recorder System for survey Connectivity Easy access Life feed Info gathered and ready to use GPS with live updates Instant profile builder Data feedback in graphics and statistics Geo-tagging capability
  21. 25. DOWNLOAD / FEEDBACK UPLOAD <ul><ul><li>Internet </li></ul></ul><ul><ul><li>Server </li></ul></ul><ul><ul><li>Database </li></ul></ul>SERVICE NEW DEVICE
  22. 26. Community of Explorers and Researchers Partner + E-Database E-Service E-Community ITSME Community & System +
  23. 27. CONCLUSION <ul><ul><li>The Explorers and Researchers Community is an existing network in need of updated reliable data. </li></ul></ul><ul><ul><li>Online sources are all disconnected between them. </li></ul></ul><ul><ul><li>E-travelling websites offer a wide range of helpful services. </li></ul></ul><ul><ul><li>All the amount of gadgets that this selected target uses, doesn’t allow him to explore and research the city in a free and complete way. </li></ul></ul><ul><ul><li>Travel guides are very heavy, expensive, limited, hard to manage and their data is hard to read. </li></ul></ul><ul><ul><li>It’s an existing community not linked jet that can include travelers and the traveling industry, photographers, bloggers, journalists, marketing people, etc. </li></ul></ul>
  24. 29. SCENARIO
  25. 32. Map of Oktoberfest . The new German friends. Transportation information of Oktoberfest. Trailer of Oktoberfest . TRIP of MUNICH BEER FESTIVAL
  28. 35. <ul><li>Telecom Companies </li></ul><ul><li>Banks </li></ul>3. Tourist Centers 4. Cultural Ministry 5. Exhibition Halls 6. ATM ACCESS TO THE SYSTEM ON THE SPOT
  29. 36. <ul><li>COLLABORATIONS: </li></ul><ul><li>In the case of Telecom Companies and Banks ITSME can make a partnerships B2B. </li></ul><ul><li>2. ITSME can grow Globally forming alliances with NGO's and government organizations in order to expand the access of info. </li></ul><ul><li>ITSME GAINS: </li></ul><ul><li>To reach a wider physical audience. </li></ul><ul><li>Awareness for possible users: Different urban scenarios. </li></ul><ul><li>3. Fidelity. Give the user the opportunity to connect to the system at anytime. </li></ul>ACCESS TO THE SYSTEM ON THE SPOT <ul><li>Telecom Companies </li></ul><ul><li>Banks </li></ul>3. Tourist Centers 4. Cultural Ministry 5. Exhibition Halls 6. ATM
  30. 37. COLLABORATIONS: ITSME COMMUNITY can make partnership with online communities like LONELY PLANET OR TIMEOUT for mutual gains. <ul><li>ITSME GAINS: </li></ul><ul><li>To reach a wider audience, and expand on a P2P system </li></ul><ul><li>Global awareness of the system </li></ul><ul><li>3.Publicity in an existing network of users </li></ul><ul><li>To transfer the metaphor of Venues and stories to another level. </li></ul><ul><li>Connect existing communities , to the ITSME community. </li></ul>SERVICES + COMMUNITIES + ITSME
  31. 38. Why Lonely Planet? WEAKNESS STRENGHTS DESCRIPTION DESTINATION Information <ul><li>If you buy the book, its ok, but looses </li></ul><ul><li>validity. </li></ul>Maps <ul><li>Maps are ok </li></ul>Latest News <ul><li>Only On-line </li></ul>ON-LINE SHOP Guide Book <ul><li>The books are a solution that looses </li></ul><ul><li>validity easily </li></ul>E- Guide <ul><li>Online guides are limited and also </li></ul><ul><li>loose validity, pdf version </li></ul>BOOKINGS Flights <ul><li>The lonely planet services are really </li></ul><ul><li>helpful for a person who needs to </li></ul><ul><li>expand on the information about a </li></ul><ul><li>country. </li></ul><ul><li>They only sell one insurance </li></ul><ul><li>company. </li></ul><ul><li>It’s always updated. </li></ul>Insurance Tours Car & Rail Travel Gear Phone & Wireless COMMUNITY It’s there, but the only way they link is through the e-travel journal and the forum.
  32. 39. <ul><li>Strongest in Online Services. </li></ul><ul><li>Has a very wide and loyal community not well linked yet </li></ul><ul><li>(Only the e-travel Journal and the forum). </li></ul><ul><li>Their data system looses validity very easily </li></ul><ul><li>(book) and the downloadable pdf is limited on info. </li></ul>Why Lonely Planet ?
  33. 40. System Structure Community System & Community Services
  34. 41. Final Conclusion <ul><ul><li>In order to fulfill the Researchers and Explorers user needs, ITSME can make partnerships with Online Communities like the Lonely Planet and TimeOut. </li></ul></ul><ul><ul><li>In order to reach a wider global audience. </li></ul></ul><ul><ul><li>Also is important to give the user different types of possibilities in order to connect to the system , in different urban scenarios. </li></ul></ul><ul><ul><li>That way we can transfer the Metaphor of Venues and Stories to another level, and can create loyal and live community. </li></ul></ul>
  35. 42. THANK YOU
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