3. Business “Pages” ProfilesHistory, Stats, Growth TrendsUsage – Market DataGreat ideas for Education IndustryExamples from other SchoolsIntegrated Marketing OptionsBest Practices & TipsFacebook PlatformOverview
4. Pages allow local businesses, brands, musicians, andall types of organizations to create a presence onFacebook for free.Users can interact and affiliate as a “fan” of abusiness or organization in the same way theyinteract with other facebook user profiles.Once a fan of a business on Facebook, users can shareinformation about that business with their friends.Facebook*Pages*
5. February 2004Mark Zuckerbergand co-founderslaunchedFacebook fromtheir Harvarddorm room6 years agoHistory
6. Facebook now has more than1.15 billion active users,up from only 50 million asrecently as 2007.April, 2009- 200 millionStats
7. “People that use Facebook on theirmobile devices aretwicemore active on Facebookthan non-mobile users.”- FacebookFacebook Mobile
8. Facebook Company FiguresMore than 600 million active users50% of our active users log on to Facebook in any given dayMore than 75 million users update their status each dayMore than 160 million status updates posted each dayMore than 4 billion photos uploaded to the site each monthMore than 7 billion pieces of content (web links, news stories, blogposts, notes, photo albums, etc.) shared each weekMore than 7.5 million events created each monthMore than 13 million active Pages on FacebookMore than 4.5 million businesses have active Pages on Facebook worldwideMore than 30 million people become fans of Pages each dayPages have created more than 7.3 billion fansFacebook 2012 Stats
11. Facebook can and should be integrated with your otherexisting digital and social media content, e.g.Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc.Drive traffic to your Facebook site – let users Discoveryyour other sites too. Connect / Engage.Use tools to “automate” integration on your Page (RSSfeeds, twitter updates, flickr photos, YouTube videos, etc)Facebook –Media Hub
12. Create Policies for Academic Staff, Faculty & StudentsCreate Processes & Workflows for TeamsPR, Marketing, Communications and Emergency messaging.Have a planin place for any “online” PR event - includingnegative and positive events happening in real-time.Do you leverage GOOD news as effectively as managing BAD news?)Culture permeates throughout your social web presenceUnify messaging & consistency “Voice” across all sites.Social Media requiresPolicy & Processes to Succeed!
13. Some Higher Ed institutions are using Facebook innovel ways for * Emergency Communications *Event / Planning ChangesIT Systems – outages, upgrades, etcWeather impactsPower outagesFacebook is a quick way to get the word outStudents read your content and share with friends!Facebook - EmergencyCommunication Central
14. Advertising – place highly targeted Ads on facebookMobile – geo-aware “Check ins” via facebookGames – virtual economy “cash” “prizes”YouTube – semi-live events. Campus leaders “takeyour questions” answer back via VideoYouTube – M.I.T. “Free Online Courses”Streaming Events – like the “Oscars”Real-time News – CNN President Jon KleinEmerging Opportunities
15. Facebook “Insights” Metrics
16. In order to Sign in toFacebook, you need aworking e-mail address.The minimum age forFacebook is 13.To Use facebook
17. Pros of FacebookUnlike other search engines, Facebook does not havepop-ups which can cause your computer to slowdown.You can BLOCK whoever you like.Pictures and Videos are easy to upload.You can search for classmates just by school.You can join groups and view events going on in yourcurrent location.The perfect ICE BREAKER for students across theglobe.
18. Cons of FacebookYour information is on the internet. (e-mail, name, address, etc.)Once you put information on Facebook, the propertybelongs to Facebook. Although it is your pictureFacebook owns the rights to that picture.Privacy rules are either extremely strict or extremelyrelax in certain cases.No control on content in case of two wayconversation.
19. “People tried to connect with brands in a way that didn’twork. So we created Pages with features such as Apps, tabsand wall-like interaction”Facebook - 2009A brief history of Facebook pages
20. A brief history of Facebook pages‘09 ‘10 ‘11 ‘12Facebookintroduces ‘Pagesfor brands’Tabs are displayed atthe top, highvisibility.First ‘fangates’ popup‘App Tabs‘ are pushed tothe left.Stronger focus on userinput & interactionTimeline.
21. A brief history of Facebook pages‘09 ‘10 ‘11 ‘12
22. A brief history of Facebook pages‘09 ‘10 ‘11 ‘12
23. A brief history of Facebook pages‘09 ‘10 ‘11 ‘12
24. A brief history of Facebook pages‘09 ‘10 ‘11 ‘12
25. 1. General layoutCover imageProfile imageAbout the brandFeatured tabshistoryPinned posts
26. Timeline provides customization forGeneral layoutProfile photoAbout sectionTabs & appsPinned postsDisplay location of appsNo auto refresh upon likingNo more default landing tabsMore app spaceSame app rulesGreat examples no promotions in the header image
27. 2. Cover and profile image• No more 520px high profile image on the left square• No more image-grid above the timeline• Header image can not be used for promotionalpurposes, fangating, contest referral or even contact
29. 334. Fangating• A custom ‘Default landing tab’ will no longerwork• ‘Welcome’ is just another tab• No auto-redirect after liking a page• Still detection if you liked the page or not.Fangatingwill nolonger work
30. 345. AppsFull 810px forcontent vs.520px previouslyNo change in app rulesEntire websites can be pushed in thisspace no fundamental redesign ofwebsites.Higher resemblance betweenFacebook and original website
31. 35‘Highlight’ posts to give them the full width of the facebookcontainer.
32. ‘pin’ posts, these posts stay at the top of thefeed for 7 days
33. 37Important things of note whilecreating a pageChoose a coverimageAdd brand description andinformation FeatureimportantappsPin ‘top’ or ‘important’ posts ‘Highlight’ importanteventsClean up the wallInsert the backcatalog of the brand+ reconstructhistoryRemove the‘fangate’Adapt tab-contentto 810px widthAdapt the‘Welcome’ tab1236459810
34. Major Problems with Privacy
35. Administrator has to choose whether between twoextreme possibilities ( either all or none ).This makes it impossible to assign posting rights toparents for a specific page.There is a approval mechanism in built in the timelinebut it also creates problem as administrators have toreview each post individually
36. Although according to the Facebooks policy oneaccount can administer unlimited number of pagesbut personal experiments over the last two weekssuggests :1. After 40 to 49 pages if they do not have muchactivity they get automatically deleted from thesystem without any warnings.2. After 70 pages you cannot create or administer anynew page unless 50% of them have 25 fans.