Insight Communities Overview

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Insight Communities Overview

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  • "Hosting events in the real world...transcends online interactions and builds bona fide, real-world relationships"
  • Insight Communities Overview

    1. 1. Itracks Corporate Overview <br />Interactive Tracking Systems (Itracks)<br />150 – 820 51st Street E<br />Saskatoon, SK<br />S7K 9X8<br />
    2. 2. A New Type of Community <br />consumers want to be heard! are you listening? <br />
    3. 3. A New Type of Community <br />getting started<br />step back and think<br />
    4. 4. A New Type of Community <br />getting started<br />create an environment <br />
    5. 5. A New Type of Community <br />getting started<br />populate<br />
    6. 6. A New Type of Community <br />getting started<br />set expectations<br />
    7. 7. A New Type of Community <br />getting started<br />listen<br />
    8. 8. Engaging Online Market Research Communities<br />successful MROCs<br />A successful MROC will have members who are<br />More extroverted<br />More creative and open-minded<br />Problem solvers, not problem seekers<br />Use Social media in their daily life<br />More likely to create content in SM <br />More accountable <br />
    9. 9. Engaging Online Market Research Communities<br />engagement <br />Take Time<br /><ul><li>Plan about 15-20 hours per week for community management</li></ul>Acknowledge<br /><ul><li>Personal responses are better </li></ul>Share<br /><ul><li>Reinforcement </li></li></ul><li>Engaging Online Market Research Communities<br />member Interaction <br /><ul><li>You learn more about your members and their lives
    10. 10. Members form bonds with each other and the brand
    11. 11. Unmet needs begin to surface
    12. 12. Innovation begins</li></li></ul><li>Engaging Online Market Research Communities<br />lead by Example<br />Take the lead<br />- Write about yourself<br />- Upload photos <br />- Pull in content from other sources<br />
    13. 13. Engaging Online Market Research Communities<br />challenge your members<br /><ul><li>Assign tasks or homework
    14. 14. Break members up into teams for discussions, tasks or to problem solve</li></ul>Daunting, artist unknown. <br />
    15. 15. Engaging Online Market Research Communities<br />balance<br /><ul><li> Encourage sharing and listen to what the members want to talk about
    16. 16. Mix up targeted activities </li></ul> - Short polls<br /> - BBFGs/OLFGs<br /> - Media uploads<br /> - Discussions<br /> - Contests<br />
    17. 17. A New Type of Community <br />listen!<br />“Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.”<br />Brian Solis <br />
    18. 18. A New Type of Community <br />listen!<br />Your Company +Sucks<br />
    19. 19. A New Type of Community <br />listen!<br />
    20. 20. A New Type of Community <br />take action<br />
    21. 21. A New Type of Community <br />the GOMC story<br />“Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.”<br />Chris Brogan<br />
    22. 22. A New Type of Community <br />the GOMC story<br />
    23. 23. A New Type of Community <br />the GOMC story<br />
    24. 24. A New Type of Community <br />the GOMC story<br />
    25. 25. A New Type of Community <br />the GOMC story<br />
    26. 26. A New Type of Community <br />the GOMC story<br />
    27. 27. A New Type of Community <br />the GOMC story<br />
    28. 28. A New Type of Community <br />the GOMC story<br />
    29. 29. A New Type of Community <br />the GOMC story<br />
    30. 30. A New Type of Community <br />the GOMC story<br />
    31. 31. A New Type of Community <br />the GOMC story<br />
    32. 32. A New Type of Community <br />metrics<br /><ul><li> 450+ members
    33. 33. Representation from 33 countries
    34. 34. 50+ jobs posted
    35. 35. 20+ webinars
    36. 36. Currently 3 guest bloggers
    37. 37. Resources library
    38. 38. Approximately 5 new members a week</li></li></ul><li>A New Type of Community <br />metrics<br /><ul><li> 144 new qual accounts since June 1st, 2009.  </li></li></ul><li>A New Type of Community <br />metrics – new client revenue <br />Revenue from inbound leads 6 months after community launch.<br />
    39. 39. A New Type of Community <br />workshop<br />
    40. 40. A New Type of Community <br />conclusion<br />
    41. 41. Thank You<br />
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