Do they understand how to gather insights and read emotions via text based discussions? Are comfortable using current Social media platforms and tools? Are they willing to put in the time required to engage members?
Moderated Private space with defined purpose Where members join understating they are to participate in research and share their opinions.
It takes time to get members engaged - Plan about 15-20 hours per week for community management Acknowledge individual contributions - Personal responses are better Share results of research with members - Reinforcement
Engaging Online Market Research Communities Applying your skills as a qualitative practitioner to develop engaging online market research communities (MROC) Presented by: Jim Longo VP Marketing & Client Development Itracks
- Have an ongoing conversation with your customers or targeted group - Quickly find answers to questions without having to wait days/weeks for results - Involve more of the research or brand team as be a part of the process.