Entrepreneurship
on the Bar
July 21, 2014
Leverate
This damn rollercoaster.
NON-STOP
DILEMMAS
YOU’RE
UNCERTAIN
AND ALONE
FIRST TIME
FOUNDERS:
x3
MISTAKES
Leverate
Leverate in numbers (2014)
Four founders
150 employees
Four branches: Israel, Ukraine, Cyprus, Hong Kong
140 clie...
Our market
What we do
Some of you are traders
Our clients: Brokers
Our business model
… AND
THE BACK
• 2008: the garage days
• 2009-2011: product boom
• 2012-2014: scaling up. big time 
Now,
the
story
Our Story
The garage days (2008)
One day in the IDF…
Money machine! (take 1 - sports)
Money machine! (take 2 - FX)
January...
Our Story
How we made money
Gold-USD
Our Story
The product boom (2009-2011)
Intros, sales, intros, sales…
Product #2: LXRisk
LXSuite is born (broker in a box)
...
July 2011: Saxo acquires 25% to make Leverate a “broker factory”
VP Products = why? Why now?
Our Story
LESSON
#1:BUILDING STUFF
THAT NOBODY
WANTS
Start small. Launch an MVP.
Invest 0-20% and test your vision in real...
Our Story
Scaling up. Big time (2012-2014)
BUSINESS BOOM (140+ clients)
BABY BOOM (40 to 150 employees)
Structure & proces...
LESSON
#2:HIRING IS IMPORTANT,
FIRING IS CRITICAL
LESSON
#3:YOU’RE PLAYING A
NEW GAME. DON’T
FALL IN LOVE WITH THE
STARTUP FEELING.
LESSON
#4:GET A MENTOR -
STARTUP + GROWTH
PHASES
LESSON
#5:DON’T GIVE UP.
OH, AND KEEP A
BACKUP
2015+
www.leverate.com
jobs@leverate.com
Leverate
Thanks!
Questions?
We Make Trading Easy
Mission
To drive brokerages to success.
To be the standard operating syst...
Our Story
Reading list
Entrepreneurship on the bar (Leverate)
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Entrepreneurship on the bar (Leverate)

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The story of Leverate and my top 5 mistakes as a first-time founder.

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Entrepreneurship on the bar (Leverate)

  1. 1. Entrepreneurship on the Bar July 21, 2014
  2. 2. Leverate This damn rollercoaster. NON-STOP DILEMMAS YOU’RE UNCERTAIN AND ALONE FIRST TIME FOUNDERS: x3 MISTAKES
  3. 3. Leverate Leverate in numbers (2014) Four founders 150 employees Four branches: Israel, Ukraine, Cyprus, Hong Kong 140 clients and GROWING Raised $240k (private angel) + $12.5M (Saxo Bank)
  4. 4. Our market What we do Some of you are traders Our clients: Brokers Our business model … AND THE BACK
  5. 5. • 2008: the garage days • 2009-2011: product boom • 2012-2014: scaling up. big time  Now, the story
  6. 6. Our Story The garage days (2008) One day in the IDF… Money machine! (take 1 - sports) Money machine! (take 2 - FX) January 2008: $240k seed funding Damn. It works. But one broker… October 2008: we’re going B2B with LXFeed
  7. 7. Our Story How we made money Gold-USD
  8. 8. Our Story The product boom (2009-2011) Intros, sales, intros, sales… Product #2: LXRisk LXSuite is born (broker in a box) MORE PRODUCTS. Unstructured, hard working startup team… But we’re a market leader.
  9. 9. July 2011: Saxo acquires 25% to make Leverate a “broker factory” VP Products = why? Why now?
  10. 10. Our Story LESSON #1:BUILDING STUFF THAT NOBODY WANTS Start small. Launch an MVP. Invest 0-20% and test your vision in reality. Partnerships New products Noise from competitors New features
  11. 11. Our Story Scaling up. Big time (2012-2014) BUSINESS BOOM (140+ clients) BABY BOOM (40 to 150 employees) Structure & processes Marketing & Sales boost Expanding globally: London, Ukraine, HK Achieving big things.
  12. 12. LESSON #2:HIRING IS IMPORTANT, FIRING IS CRITICAL
  13. 13. LESSON #3:YOU’RE PLAYING A NEW GAME. DON’T FALL IN LOVE WITH THE STARTUP FEELING.
  14. 14. LESSON #4:GET A MENTOR - STARTUP + GROWTH PHASES
  15. 15. LESSON #5:DON’T GIVE UP. OH, AND KEEP A BACKUP
  16. 16. 2015+ www.leverate.com jobs@leverate.com
  17. 17. Leverate Thanks! Questions? We Make Trading Easy Mission To drive brokerages to success. To be the standard operating system of brokerages. To create the Earth’s most innovative trading experience.
  18. 18. Our Story Reading list

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