Social media communication for company
network :
the model of Italian Slovak Chamber of Commerce
1- INTRODUCTION
2- THE SYSTEM
3- THE ECOSYSTEM OF ISCC COMMUNICATION
4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
b-...
Social media and the „men at work“:
sometimes it’s a unbridgeable distance
“We come from a different culture. In industry,...
The communication system of ISCC was launched
on experimental bases, in a context
where the paper is preferred to the scre...
Innovation is not anymore for lonely runners
The conformation of the Italian economy,
largely made up of small and medium-...
strategic allies and partners
Are the premises..
..to maintain competitive ability in global markets,
..to overcome their ...
Company networks
“Doing business networks. From clusters to wide networks:
A new way to the competitiveness”
Today, the ch...
Italian Slovak
Chamber of Commerce
• It’s an international no profit organization
• Its aim is to promote, support and saf...
Italian Slovak
Chamber of Commerce
Is an international network
helping businesses, professionals and institutions with the...
Italian Slovak
Chamber of Commerce
300 associated members
95% are SMEs
Important presence of strong brand
exposure of the ...
community = network of companies
Community -> Italian-Slovak
Network of companies -> associated with CCIS
The objectives of the system
Promote Italian way and Italian - Slovak community
Themes?
•CSR,
•Italian-Slovak community ac...
what network needs
•reinforce the identity of community
•qualify internationalization
•inform about CSR of the Italian com...
camitslovakia
Corporate
communication
italoblog.it
blog in Italian
italoblog.sk
blog in Slovak
infoCCIS weekly
articles of...
4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
b- HOW TO ORGANIZE DAILY TO DO?
c- WHAT ARE THE RESULTS?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
We look for partnerships to support the network allowing
each member possibility to...
WEB: Chamber of Commerce’s showcase
Web number:
(last 6 month)
Users:
8.457 Visits
33.715 Pageviews
3,99 Page/Visit
02:57 ...
BLOG: web 2.0 in italian language
italoblog.it
numbers:
Users:
15.747 Pageviews (last 6
month)
9.242 View video
7.916 Visi...
italo.sk: blog in Slovak language
In Slovak web there is a lack of blog and 2.0 portals
Case studies:
UNICREDIT CORNER
Case studies:
Tax&Legal Allert
PRICEWATERHOUSECOOPERS
NEWSLETTER the remainder of the week
infoCCIS weekly
numbers:
2.891 Contact:
33 newsletter sent
100 cc news slovakia
200 c...
Info CCIS: monthly magazine printable
infoCCIS monthly
numbers:
(from october 2009)
2.891 mail contact
3986 total views
7 ...
Info CCIS: monthly magazine printable
Advertisement 1/9 - 70x55 mm
Advertisement 2/9 - 70x115 mm
Advertisement 3/9 - 70x18...
MAGAZINE: communication quality
Est numbers:
2.000 Printed copies
500 copies sent
5407 total views
4 numer per year
48 pag...
Targeted and public EVENTS
Event numbers in
2009:
18 social events
7 Istitutional activities
13 Promotional activities
1 f...
Dolcevitaj: the festival
Dolce Vitaj 2010
numbers:
30 events
4 main sponsor
8 media partner
4 local partners Poprad
2 loca...
Dolcevitaj: the moment of italian-slovak
community
Social media
250
1.851
126
125
66194
57
Case study:
Intrasystem communication
Case studies:
Opinion leader spontaneous comment on ISCC
Partner and sponsor
b- HOW TO ORGANIZE DAILY TO DO?
Project manager: consulency, research, guides and teach the
internal staff
Account and com...
C - WHAT ARE THE RESULTS?
Communication system of ISCC
provides
quality positioning on the web for its network of
associat...
181 news on web
320 Blog articles with 262 video and 754 photos
54 weekly newsletter
12 monthly newsletter
3 numbers of ES...
139 500
Total click (sept 2009 - aug 2010)
Camitslovakia Italoblog Italosk Youtube Facebook Issuu
83576
visualizzazione di...
In Slovakia there are
In Italy there are
Members of ISCC have understood that is common
to search the references of its pa...
Looking for associated companies?
Looking for
Alberto Russo Elips..
Because, if they wont find
you on Google you don't exi...
If you search our member companies on google...you
will find them with us
Placement of names and keywords on : Italoblog C...
Thanks
professional
social media communication
we made known
our network and activities of the member companies
as no othe...
5- CONCLUSIONS
Today the members of the CCIS know the potential of the Web 2.0
as a strategic information tool.
Most have ...
More than elsewhere, in B2B networks, trust and transparency help to
promote stability of the relations and achieve succes...
6- CONTACTS
Italian – Slovak Chamber of Commerce
r.sevec@camitslovakia.sk
gugliemoapolloni@gmail.com
www.camitslovakia.sk
...
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Social media communication for company network

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This presentation was presented by Michele D Alena in Milano SMAU 2010, biggest ITC expo in Italy.

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Social media communication for company network

  1. 1. Social media communication for company network : the model of Italian Slovak Chamber of Commerce
  2. 2. 1- INTRODUCTION 2- THE SYSTEM 3- THE ECOSYSTEM OF ISCC COMMUNICATION 4- SO WHAT? a- HOW TO BE ECONOMICALLY SUSTAINABLE? b- HOW TO ORGANIZE “TO DO” EVERYDAY? c- WHICH ARE THE RESULTS? 4- SO WHAT? 5- CONCLUSIONS INDEX
  3. 3. Social media and the „men at work“: sometimes it’s a unbridgeable distance “We come from a different culture. In industry, the important thing is to do, not pretend to do or promote others work.” [Cesare Azzali, Director General of Industrial Union, at “Parma 2.0”] 1- Introduction
  4. 4. The communication system of ISCC was launched on experimental bases, in a context where the paper is preferred to the screen, where the smart phone is used like a regular phone, where Facebook is something that distracts you from work.
  5. 5. Innovation is not anymore for lonely runners The conformation of the Italian economy, largely made up of small and medium-sized enterprises, and especially the recent changes in the economy market, have created conditions for changing the view..
  6. 6. strategic allies and partners Are the premises.. ..to maintain competitive ability in global markets, ..to overcome their size limitations and reach a sufficient critical mass, typical of medium-large enterprises. They create a positive effect on the competitiveness of system.
  7. 7. Company networks “Doing business networks. From clusters to wide networks: A new way to the competitiveness” Today, the challenge is to teach different actors how to design innovative forms of trans-regional and trans-sectorial networks. Investments in intellectual and relational capital help networks to maintain long term sustainability, and ability to make profit.
  8. 8. Italian Slovak Chamber of Commerce • It’s an international no profit organization • Its aim is to promote, support and safeguard the cooperation and trade as well as industrial, financial and cultural relations between Italy and Slovak Republic • It has been operating for eleven years in the historical centre of Bratislava, it is devoted to the continuous innovation of the Italian entrepreneurship and continuous development of the local economy 2- The system
  9. 9. Italian Slovak Chamber of Commerce Is an international network helping businesses, professionals and institutions with the processes of internationalization and promotion. Is a cross-network providing continuous support, clear advantages, accurate information and activity of lobby.
  10. 10. Italian Slovak Chamber of Commerce 300 associated members 95% are SMEs Important presence of strong brand exposure of the community to the public in Slovak Republic Heterogeneous company profiles both in size and in market sectors
  11. 11. community = network of companies Community -> Italian-Slovak Network of companies -> associated with CCIS
  12. 12. The objectives of the system Promote Italian way and Italian - Slovak community Themes? •CSR, •Italian-Slovak community activities, •conversations with business community, •research, innovation
  13. 13. what network needs •reinforce the identity of community •qualify internationalization •inform about CSR of the Italian community in Slovakia •promote competitiveness of the community •qualify the territory
  14. 14. camitslovakia Corporate communication italoblog.it blog in Italian italoblog.sk blog in Slovak infoCCIS weekly articles of the week infoCCIS monthy Insights monthly Est the institutional reviw event B2C event B2B WEB BLOG NEWSLETTER JOURNAL EVENT 3 – THE ECOSYSTEM OF ISCC COMMUNICATION On line and off line tools combine ability to involve different sensitivities and target groups. They allow economic sustainability.
  15. 15. 4- SO WHAT? a- HOW TO BE ECONOMICALLY SUSTAINABLE? b- HOW TO ORGANIZE DAILY TO DO? c- WHAT ARE THE RESULTS?
  16. 16. a- HOW TO BE ECONOMICALLY SUSTAINABLE? We look for partnerships to support the network allowing each member possibility to gain visibility that only few could afford In addition to communications package offered to partner members, available communication channels allow selling conventional advertising space. Thanks to these areas, the ecosystem of communication CCIS creates value by producing profitability Active participation in the conversation online offers our partners possibility to develop unique projects. (Examples PwC, Unicredit, Elips ,...)
  17. 17. WEB: Chamber of Commerce’s showcase Web number: (last 6 month) Users: 8.457 Visits 33.715 Pageviews 3,99 Page/Visit 02:57 min Avarage time on site Publications: 52 news Slovakia 26 collaborations offerts 26 tender 20 news CCIS 10 activity partners Banner 210x87 pxBanner 210x87 px EditorialEditorial Banner PartnerBanner Partner
  18. 18. BLOG: web 2.0 in italian language italoblog.it numbers: Users: 15.747 Pageviews (last 6 month) 9.242 View video 7.916 Visit (last 6 month) 5.198 Absolute unique visitors (last 6 month) 2.017 Flickr profile visits 00:02:21 Avarage time on site (last 6 month) Publication: 189 Video productions 235 Articles published 669 Photos publishedStrillo – link in home page to PR articles Strillo – link in home page to PR articles Video interviews PR Live streaming from events Video interviews PR Live streaming from events Banner Partner Banner Sponsor Banner Partner Banner Sponsor GeolocatizationGeolocatization Galleria fotografica Events Storytelling Galleria fotografica Events Storytelling
  19. 19. italo.sk: blog in Slovak language In Slovak web there is a lack of blog and 2.0 portals
  20. 20. Case studies: UNICREDIT CORNER
  21. 21. Case studies: Tax&Legal Allert PRICEWATERHOUSECOOPERS
  22. 22. NEWSLETTER the remainder of the week infoCCIS weekly numbers: 2.891 Contact: 33 newsletter sent 100 cc news slovakia 200 cc blog entries posted Banner partnerBanner partner Notice from web and blog Notice from web and blog
  23. 23. Info CCIS: monthly magazine printable infoCCIS monthly numbers: (from october 2009) 2.891 mail contact 3986 total views 7 newsletter sent 86 total pages Banner partnerBanner partner InsightsInsights
  24. 24. Info CCIS: monthly magazine printable Advertisement 1/9 - 70x55 mm Advertisement 2/9 - 70x115 mm Advertisement 3/9 - 70x188 mm Advertisement 1/9 - 70x55 mm Advertisement 2/9 - 70x115 mm Advertisement 3/9 - 70x188 mm Advertisement A4 - 297x210 mm Advertisement A5 - 110x188 mm Advertisement A4 - 297x210 mm Advertisement A5 - 110x188 mm pr 1 page- 2200 types pr 1 page- 2200 types 1/9 2/9 3/9
  25. 25. MAGAZINE: communication quality Est numbers: 2.000 Printed copies 500 copies sent 5407 total views 4 numer per year 48 pages per number
  26. 26. Targeted and public EVENTS Event numbers in 2009: 18 social events 7 Istitutional activities 13 Promotional activities 1 festival
  27. 27. Dolcevitaj: the festival Dolce Vitaj 2010 numbers: 30 events 4 main sponsor 8 media partner 4 local partners Poprad 2 local partners Košice 50 billboard posted for 2 months 10.000 visitors expected
  28. 28. Dolcevitaj: the moment of italian-slovak community
  29. 29. Social media
  30. 30. 250 1.851 126 125 66194 57 Case study: Intrasystem communication
  31. 31. Case studies: Opinion leader spontaneous comment on ISCC
  32. 32. Partner and sponsor
  33. 33. b- HOW TO ORGANIZE DAILY TO DO? Project manager: consulency, research, guides and teach the internal staff Account and community manager: internal reference that maintains contact with partners and manages platforms Designer: graphics, video editing, live video, research, infographics
  34. 34. C - WHAT ARE THE RESULTS? Communication system of ISCC provides quality positioning on the web for its network of associated members Online reputation for companies and managers
  35. 35. 181 news on web 320 Blog articles with 262 video and 754 photos 54 weekly newsletter 12 monthly newsletter 3 numbers of EST 18 events Daily communication with our stakeholders (1 set-31 ago)
  36. 36. 139 500 Total click (sept 2009 - aug 2010) Camitslovakia Italoblog Italosk Youtube Facebook Issuu 83576 visualizzazione di pagina 29 050 visualizzazione di pagina 649 visualizzazione di pagina 13085 Total video views 1722 visualizzazione di pagina 11418 readers sum 21504 Visite 15 185 visite 415 visite 13021 visitatori unici assoluti 10 887 visitatori unici assoluti 213 visitatori unici assoluti web focus: quality (1 set-31 ago)
  37. 37. In Slovakia there are In Italy there are Members of ISCC have understood that is common to search the references of its partners, clients and customers on google 900.000 Facebook users 2,3 milioni users on line 5,6 milion Facebook users 23 milion User on line
  38. 38. Looking for associated companies? Looking for Alberto Russo Elips.. Because, if they wont find you on Google you don't exist
  39. 39. If you search our member companies on google...you will find them with us Placement of names and keywords on : Italoblog Camitslovakia ItaloVideo aziende italiane in slovacchia 2,3 5 reti di imprese in slovacchia 1,2,3,4,8 VVMZ 4.5 6 fotovoltaico slovacchia 2 pvs in bloom 3 Air Dolomiti slovacchia 3 16 Austria Trend Slovacchia 14 12.13 Green Tree slovacchia 2.3 4.5 HLG STAV slovacchia 3,4,8 1.2 Turismo Bergamo 1.2 Unicredit Slovacchia 5.6 MEDEA Slovacchia 8 dolce vitaj 2.3 4.5 VUB slovacchia 1.2 11 innovazione slovacchia 1.2 vito bovoli slovacchia 1.2 8 fondi strutturali slovacchia 4.11 19 Alberto Russo Elips 1,2 6
  40. 40. Thanks professional social media communication we made known our network and activities of the member companies as no other chamber of commerce ever did. From quantity to quality
  41. 41. 5- CONCLUSIONS Today the members of the CCIS know the potential of the Web 2.0 as a strategic information tool. Most have realized its potential to enhance: •efficiency •flexibility •creativity
  42. 42. More than elsewhere, in B2B networks, trust and transparency help to promote stability of the relations and achieve success. In Web 2.0 trust and transparency are the result of a constant conversation. The CCIS is supporting conversations of its partners and is monitoring achieved results in order to build more robust networks.
  43. 43. 6- CONTACTS Italian – Slovak Chamber of Commerce r.sevec@camitslovakia.sk gugliemoapolloni@gmail.com www.camitslovakia.sk www.italoblog.it www.twitter.com/italoblog www.twitter.com/italosk scriviaitaloblog@gmail.com Michele d’Alena michele.dalena@gmail.com Tel: +39 3495351731 | skype: micheledalena www.linkedin.com/in/micheledalena twitter.com/micheledalena
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