Yahoo! - Mobile Ads Don't Need to Suck
Upcoming SlideShare
Loading in...5
×
 

Yahoo! - Mobile Ads Don't Need to Suck

on

  • 627 views

Presented at the Israel Mobile Summit 2013

Presented at the Israel Mobile Summit 2013
http://www.israelmobilesummit.com

Statistics

Views

Total Views
627
Views on SlideShare
627
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Yahoo! - Mobile Ads Don't Need to Suck Yahoo! - Mobile Ads Don't Need to Suck Presentation Transcript

  • Mobile Ads ... ... don’t need to suck Bruno Fernandez-Ruiz, Yahoo! Senior Fellow & VP, Platforms
  • http://flic.kr/p/9qWMQY 2 in a mobile touch world
  • http://www.flickr.com/photos/kylebuza/3538727469/ 3 where we are always connected
  • http://flic.kr/p/83h3LD 4 to our device, into our experience
  • we want rich, interactive, personalized apps http://flic.kr/p/6Ewk3w 5
  • http://flic.kr/p/4KXNhC 6 but how to make money in mobile?
  • http://flic.kr/p/7LBGqd 7 platform lock-in content creation costs
  • http://flic.kr/p/9AdEz3 8 disconnected technology entry barriers
  • http://flic.kr/p/hNcMN 9 struggle to achieve scale
  • http://www.flickr.com/photos/lilit/128341024/in/pool-26876758@N00/ 10 and when faced with problems
  • 11 we revert to the display banner
  • http://flic.kr/p/4Bc3bX 12 fail :(
  • http://flic.kr/p/ifFos 13
  • Photo: Incase flickr.com/photos/goincase/8158799911 14 Native and Personalized
  • Sponsored Stories
  • 16 Sponsored Stories
  • 17 Sponsored Stories
  • 18 Sponsored Images Sponsored photo
  • 19 Sponsored Images Sponsored
  • 20 Sponsored Images Sponsored BMWBMW U.S.A. Sponsored group
  • 21 Sponsored Images BMW Sponsored
  • 22 Sponsored Images BMW More about this Design Firm San Francsco, CA Sponsored
  • 23 Sponsored Apps
  • 24 Sponsored Apps
  • 25 Sponsored Apps
  • 26 Sponsored Apps
  • 27 The Missing Link
  • 28 The Power of the Hyperlink The web is a scale-free network that provides robustness, serendipity and clustering. Store is a small world: discovery relies on1:few connections and gossip.
  • 29
  • 30 Participating apps, whitelisted by “What’s Hot In...” developer INSTALLING App installed,TicketMaster pays $4.23 to app developer advertiser app App store (or app if already installed) SDK gets control of a modal rectangle in which a minified version of theTicketMaster app is rendered What’s Hot In...
  • I am visiting SF from Beijing looking for a restaurant,Apple Maps shows me personalisedYelp results ... 31 ... and reviews based on my historical behaviour, location, time (evening); which leads me to book ... audience & data ... in partnership with OpenTable, I complete the reservation (data fromYelp); and get routed via Waze ... Bruno Fernandez Ruiz audience & data ... to my end destination (shared from OpenTable). audience & data 18:12
  • 32
  • Mobile Ads ... ... didn’t need to suck