Topics, Trends, and Telephones
Eric Reiss
@elreiss
Israel Mobile Summit
Tel Aviv, Israel
Observations
Stories
Lessons
Some thoughts I’d like to share
 Responsive…but to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA...
re·spon·sive
adj
1 : responding, reacting
2 : quick to react
Scary facts
 30 – 50% of traffic now comes from mobile
 Conversion 3.5% for each second of waiting
 After three seconds...
Responsive vs. Adaptive
 Responsive
 Based on CSS media queries
 Single template for all devices
 Average of 87 resour...
And what is “mobile” anyway?
Responsive design?
Responsive content?
Mobile first?
I’d like to suggest a new term:
Anticipatory Design
Anticipatory design...ESP
1. Extracts patterns
2. Situationally aware
 Location-based services
 Motion-based services
 ...
Users
Anticipating needs
62 links
0 focus
No clicks – everything is in play
1st click – is there a preference?
2nd click – this could be a pattern
Third click – yes, there’s a pattern
Fourth click – time to zero in
Eric’s life-lesson #1
Don’t respond to the device.
Anticipate the needs of those
who will use the device.
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
Buzzword du jour
Snow Semmelweis Taylor
1854 Broad St. cholera outbreak
Infant mortality in Vienna
The Hemline Index
(psst…Eric…remember to talk about deconstruction and small data)
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
Marco Vitruvius Pollio
firmitas, utilitas, venustas
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
Source: androidpatterns.com
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Eric’s life-lesson #2
Don’t worship the form.
Embrace the content and context.
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
ag·ile
adj
1 : able to move quickly and easily
2 : mentally quick and resourceful
The three Scrum questions
1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?
The three Scrum questions
1. What did you do yesterday?
I sailed west.
1. What will you do today?
Sail back to where I was...
My Favourite Process
DWYNTDTGTSD
Do What You Need To Do To Get The Shit Done
Eric’s life-lesson #3
Don’t become a slave to process.
Break the rules.
Accept the unexpected.
Some thoughts from today
 Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
 Design ...
Charles H. Duell
U.S. Patent Commissioner, 1899
“There is nothing left to invent…”
Urban myth
Could there also be too much
complacency in our industry today?
Can we put our work into
historical perspective?
1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-prod...
So, we’re somewhere in the 1980s...
Bonus lesson
2-Way Empathy
Count Helmuth von Moltke
No battle plan
survives contact
with the enemy.
Eric’s life-lesson #4
Don’t sacrifice your users for the
benefit of your employer.
No business plan has ever
succeeded wit...
Bad design causes bad results
Prague - 1968
Good design wins customers
Prague - 1989
“Cease not to learn until thou
cease to live. Think that day
lost wherein thou draw’st no
letter to make thyself more
lear...
My big message:
Don’t be complacent.
And you CAN
change the world,
so get on with it!
‫שלום‬
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mob...
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
Topics, Trends, and Telephones - Eric Reiss, FatDUX
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Topics, Trends, and Telephones - Eric Reiss, FatDUX

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Presented at the Israel Mobile Summit 2013
http://www.israelmobilesummit.com

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  • Of course not. Usability is much more nuanced than this.
  • This is the difference between ”discovery” and ”innovation”. It’s the difference between pure and practical/applied science
  • This is the difference between ” discovery ” and ” innovation ” . It ’ s the difference between pure and practical/applied science
  • Of course not. Usability is much more nuanced than this.
  • This is the difference between ” discovery ” and ” innovation ” . It ’ s the difference between pure and practical/applied science
  • Let ’ s close the patent office because there ’ s nothing left to invent. Charles H. Duell. There is a complacency in our industry today. If we accept this definition, then...
  • Jared Spool talks about the ”Cost of Frustration”. His math is poor, but his points are good.
  • This is the difference between ”discovery” and ”innovation”. It’s the difference between pure and practical/applied science
  • Topics, Trends, and Telephones - Eric Reiss, FatDUX

    1. 1. Topics, Trends, and Telephones Eric Reiss @elreiss Israel Mobile Summit Tel Aviv, Israel Observations Stories Lessons
    2. 2. Some thoughts I’d like to share  Responsive…but to what? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    3. 3. re·spon·sive adj 1 : responding, reacting 2 : quick to react
    4. 4. Scary facts  30 – 50% of traffic now comes from mobile  Conversion 3.5% for each second of waiting  After three seconds, 57% of users will leave  Three approaches to ”One Web”  Responsive web design  Client-side adaptive web design  Server-side adaptive web design Source: Mobify
    5. 5. Responsive vs. Adaptive  Responsive  Based on CSS media queries  Single template for all devices  Average of 87 resources on major e-commerce sites  Sizes from 2 – 15 MB  Adaptive  Client- or Server-side  Delivers device-specific templates  CS - reuse one set of HTML / JavaScript across devices  Needs solid grasp of JavaScript  SS – let server do the heavy lifting  Requires management of multiple templates Source: Mobify
    6. 6. And what is “mobile” anyway?
    7. 7. Responsive design? Responsive content? Mobile first?
    8. 8. I’d like to suggest a new term: Anticipatory Design
    9. 9. Anticipatory design...ESP 1. Extracts patterns 2. Situationally aware  Location-based services  Motion-based services  Time-based services 1. Predicts needs
    10. 10. Users
    11. 11. Anticipating needs
    12. 12. 62 links 0 focus
    13. 13. No clicks – everything is in play
    14. 14. 1st click – is there a preference?
    15. 15. 2nd click – this could be a pattern
    16. 16. Third click – yes, there’s a pattern
    17. 17. Fourth click – time to zero in
    18. 18. Eric’s life-lesson #1 Don’t respond to the device. Anticipate the needs of those who will use the device.
    19. 19. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    20. 20. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    21. 21. Buzzword du jour
    22. 22. Snow Semmelweis Taylor
    23. 23. 1854 Broad St. cholera outbreak
    24. 24. Infant mortality in Vienna
    25. 25. The Hemline Index
    26. 26. (psst…Eric…remember to talk about deconstruction and small data)
    27. 27. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    28. 28. Marco Vitruvius Pollio
    29. 29. firmitas, utilitas, venustas
    30. 30. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    31. 31. Source: androidpatterns.com
    32. 32. Photos by Isabella J. Fortino
    33. 33. Photos by Isabella J. Fortino
    34. 34. Eric’s life-lesson #2 Don’t worship the form. Embrace the content and context.
    35. 35. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    36. 36. ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
    37. 37. The three Scrum questions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
    38. 38. The three Scrum questions 1. What did you do yesterday? I sailed west. 1. What will you do today? Sail back to where I was yesterday. 1. What is blocking your progress? These f*cking Scrum meetings!
    39. 39. My Favourite Process DWYNTDTGTSD Do What You Need To Do To Get The Shit Done
    40. 40. Eric’s life-lesson #3 Don’t become a slave to process. Break the rules. Accept the unexpected.
    41. 41. Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
    42. 42. Charles H. Duell U.S. Patent Commissioner, 1899 “There is nothing left to invent…” Urban myth
    43. 43. Could there also be too much complacency in our industry today?
    44. 44. Can we put our work into historical perspective?
    45. 45. 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS
    46. 46. So, we’re somewhere in the 1980s...
    47. 47. Bonus lesson 2-Way Empathy
    48. 48. Count Helmuth von Moltke No battle plan survives contact with the enemy.
    49. 49. Eric’s life-lesson #4 Don’t sacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
    50. 50. Bad design causes bad results Prague - 1968
    51. 51. Good design wins customers Prague - 1989
    52. 52. “Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac
    53. 53. My big message: Don’t be complacent. And you CAN change the world, so get on with it!
    54. 54. ‫שלום‬
    55. 55. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com
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