Topics, Trends, and Telephones - Eric Reiss, FatDUX
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Topics, Trends, and Telephones - Eric Reiss, FatDUX

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Presented at the Israel Mobile Summit 2013

Presented at the Israel Mobile Summit 2013
http://www.israelmobilesummit.com

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  • Of course not. Usability is much more nuanced than this.
  • This is the difference between ”discovery” and ”innovation”. It’s the difference between pure and practical/applied science
  • This is the difference between ” discovery ” and ” innovation ” . It ’ s the difference between pure and practical/applied science
  • Of course not. Usability is much more nuanced than this.
  • This is the difference between ” discovery ” and ” innovation ” . It ’ s the difference between pure and practical/applied science
  • Let ’ s close the patent office because there ’ s nothing left to invent. Charles H. Duell. There is a complacency in our industry today. If we accept this definition, then...
  • Jared Spool talks about the ”Cost of Frustration”. His math is poor, but his points are good.
  • This is the difference between ”discovery” and ”innovation”. It’s the difference between pure and practical/applied science

Topics, Trends, and Telephones - Eric Reiss, FatDUX Topics, Trends, and Telephones - Eric Reiss, FatDUX Presentation Transcript

  • Topics, Trends, and Telephones Eric Reiss @elreiss Israel Mobile Summit Tel Aviv, Israel Observations Stories Lessons
  • Some thoughts I’d like to share  Responsive…but to what? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • re·spon·sive adj 1 : responding, reacting 2 : quick to react View slide
  • Scary facts  30 – 50% of traffic now comes from mobile  Conversion 3.5% for each second of waiting  After three seconds, 57% of users will leave  Three approaches to ”One Web”  Responsive web design  Client-side adaptive web design  Server-side adaptive web design Source: Mobify View slide
  • Responsive vs. Adaptive  Responsive  Based on CSS media queries  Single template for all devices  Average of 87 resources on major e-commerce sites  Sizes from 2 – 15 MB  Adaptive  Client- or Server-side  Delivers device-specific templates  CS - reuse one set of HTML / JavaScript across devices  Needs solid grasp of JavaScript  SS – let server do the heavy lifting  Requires management of multiple templates Source: Mobify
  • And what is “mobile” anyway?
  • Responsive design? Responsive content? Mobile first?
  • I’d like to suggest a new term: Anticipatory Design
  • Anticipatory design...ESP 1. Extracts patterns 2. Situationally aware  Location-based services  Motion-based services  Time-based services 1. Predicts needs
  • Users
  • Anticipating needs
  • 62 links 0 focus
  • No clicks – everything is in play
  • 1st click – is there a preference?
  • 2nd click – this could be a pattern
  • Third click – yes, there’s a pattern
  • Fourth click – time to zero in
  • Eric’s life-lesson #1 Don’t respond to the device. Anticipate the needs of those who will use the device.
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • Buzzword du jour
  • Snow Semmelweis Taylor
  • 1854 Broad St. cholera outbreak
  • Infant mortality in Vienna
  • The Hemline Index
  • (psst…Eric…remember to talk about deconstruction and small data)
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • Marco Vitruvius Pollio
  • firmitas, utilitas, venustas
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • Source: androidpatterns.com
  • Photos by Isabella J. Fortino
  • Photos by Isabella J. Fortino
  • Eric’s life-lesson #2 Don’t worship the form. Embrace the content and context.
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
  • The three Scrum questions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
  • The three Scrum questions 1. What did you do yesterday? I sailed west. 1. What will you do today? Sail back to where I was yesterday. 1. What is blocking your progress? These f*cking Scrum meetings!
  • My Favourite Process DWYNTDTGTSD Do What You Need To Do To Get The Shit Done
  • Eric’s life-lesson #3 Don’t become a slave to process. Break the rules. Accept the unexpected.
  • Some thoughts from today  Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA”  Design or mass-production?  Process or pedantry?  The Charles H. Duell myth
  • Charles H. Duell U.S. Patent Commissioner, 1899 “There is nothing left to invent…” Urban myth
  • Could there also be too much complacency in our industry today?
  • Can we put our work into historical perspective?
  • 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS
  • So, we’re somewhere in the 1980s...
  • Bonus lesson 2-Way Empathy
  • Count Helmuth von Moltke No battle plan survives contact with the enemy.
  • Eric’s life-lesson #4 Don’t sacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
  • Bad design causes bad results Prague - 1968
  • Good design wins customers Prague - 1989
  • “Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac
  • My big message: Don’t be complacent. And you CAN change the world, so get on with it!
  • ‫שלום‬
  • You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com