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The Automotive Opportunity - Scott Lyons, Ford
 

The Automotive Opportunity - Scott Lyons, Ford

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Presented at the Mobile Monetization Summit 2013

Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

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  • Bringing the connected experience the everyoneWhat apps do drivers want?How can you up sell new experiences and make moneyGetting to marked in months as opposed to years
  • Using apps whilst driving is not the fundamental problem but how we use them needs to change…
  • Bring your own smartphoneYour own apps and accounts Crucial for shared/family vehicles
  • Ford vehicles provide the platformWe will charge for some vehicle data Ultimately app owners own the customer experience Ford will sell more vehicles b/c of the superior experience
  • Ford vehicles provide the platformWe will charge for some vehicle data Ultimately app owners own the customer experience Ford will sell more vehicles b/c of the superior experience
  • AppLink offers the ability to bring your own phone inNo need for an additional data connectionYour own apps and accountsAvailable across 80% of Ford vehiclesNot embedding apps into the Head UnitOffering developers access to the HMI and audio controlsAccess to *some* vehicle data to enhance some experiences

The Automotive Opportunity - Scott Lyons, Ford The Automotive Opportunity - Scott Lyons, Ford Presentation Transcript

  • The Automotive Opportunity Scott Lyons Business Development, Connected Services Solutions Organization
  • 58% of smartphone owners in the US and 47% in Western Europe report using apps while driving!
  • Build It and They Will Come 2013
  • Apps + Apps and More Apps
  • Distracted Driver Guidelines + Common Sense
  • USE CASES DEFINED AND RIGOROUSLY TESTING
  • Connected Car: A Personalized Experience
  • Unique/Value Driven In Car Experiences = Monetization Opportunity EXAMPLE: Driver Performance App + Vehicle DATA + = + 1 B2B: Fleets B2C: Consumers
  • Car ONLY Experiences = Monetization Opportunity EXAMPLE: ‘Stay Awake’ Assistant + + = Everyone Car Only Apps = Untapped Market
  • In Car in MONTHS Rather Then Years… Define use cases + Integrate API’s Access to head unit + Screen
  • How SYNC AppLink Works 1 - App audio through vehicle sound system 3 - App content shown on vehicle display 4 - Apps can access vehicle data like GPS, odo, etc. 2 - Access & control apps through SYNC voice commands and vehicle buttons AppLink is software on the vehicle and in the smartphone application
  • SYNC AppLink: Cross Platform + Open = Developer Friendly First automaker to announce an open mobile app developer program at the 2013 International CES in Las Vegas Ford has contributed the source code for SYNC AppLink to the open-source GENIVI Alliance SMART DEVICE LINK
  • CONSUMER Benefits…. • NEW FEATURES, FAST • EASE OF USE • RIGHT APP RIGHT MARKET • SEAMLESS USE • COST
  • DEVELOPER Benefits…. • HIGHT VOLUME PLATFORM • GLOBAL • PUSH NEW FEATURES FAST • COST & TIME TO MARKET • OEM COLLABORATION
  • FORD Benefits…. • HARNESS INNOVATION • TIME TO MARKET • PIPELINE • CONSUMER SATISFACTION
  • SYNC AppLink – App Discovery and Dev Environment APP CATALOGUE www.developer.ford.com Ford App Catalogue to improve discoverability of AppLink enabled Apps Link to AppStore for purchase and download SDK and Developer Tools 19
  • SOFTWARE DEVELOPMENT KITS DOCUMENTATION SAMPLE CODE TEST PROCEDURES TIPS AND TRICKS BLOG POSTS ONLINE FORUM FORD SUPPORT
  • slyons21@ford.com