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Surprising insights on the App Store, Keren Zemer, Appsfire
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Surprising insights on the App Store, Keren Zemer, Appsfire

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  • 1. THE APP STORE IN 2012Keren ZemerDec 2012
  • 2. Insights.The sea of apps 1,025,208 apps ever created ➡ In 2012, number of new developers grew by 72% ➡ 95,468 new developers! ➡ 20% of developers own 70% of apps in the app store ➡ In 2012 every developer has 3.4 apps on average
  • 3. Insights.Slower growth & the rise of Free CONTINUED BUT SLOWING GROWTH 2008 - 74% PAID 2012 - 34% PAID
  • 4. Insights.Games is the most popular category but hardly a majority
  • 5. Insights.Competition is fierce & Games prevail Top 10 in the US: ➡ 0.14% of the apps reached the top 10 ➡ % of all free apps = 0.18%  (744) ➡ % of all paid apps = 0.09%  (317) ➡ % of all games = 0.53% ➡ % of all non-games = 0.06% ➡ Average number of apps in the top 10 which are games = 6.4
  • 6. Insights.Most developers see mediocre returnsOut of 1,025,208 apps...
  • 7. Insights.The sea of apps More than 6 apps are created every 10 minutes..
  • 8. Insights. contact@appsfire.com

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