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Onmyway, Eyal Shamgar
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Onmyway, Eyal Shamgar



Startup presentation as presented in the Mobile Monetization Summit 2012

Startup presentation as presented in the Mobile Monetization Summit 2012



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  • Hi, my name is Eyal. I’m the CEO & founder of onmyway and I’ll present you the great stuff that we do.
  • What onmyway does is building a monetization infrastructure based on location oriented promotional content.
  • This image demonstrates how a local retailer can easily publish his promotional content (as discounts, sales, giveaways and more) to thousands of potential customers that are near by his business and are currently using apps as navigator gps+, telobike, moovit and more.
  • Now, its not all theory. Our content is currently in the pockets of more than 1,000,000 smartphone users in israel. 40% of them are active users that open those apps at least once a month.
  • Our API is currently integrated by all navigation apps of all major cellular companies in Israel. If I had the space I would also add Golan telecom. And soon there is a launch of a new and innovative navigation app which I can’t give any more details about but we are very tightly integrated with.
  • And our main clients are Isracard and cal. Some main content providers are orange market, GetItAll and cuponim.
  • Here’s a sample implementation of our API in one of the navigation apps. 1. You can choose a relevant category. 2. you can display results on the map. 3. or view it as a list. 4. you can drill down to an offer page where you can execute various actions as purchasing a product at advertisers website, click to call, navigate to, and more.
  • Integration is not limited to navigation apps only. Telobike – a great application for TA city bikers, can now offer it’s loyal users to enjoy and utilize some great offers in near by businesses, based on location and time (free coffee at the morning, a discount for the movies at the evening, or macburger at noon).
  • Application as “the man app” can offer its users discounts for gifts and presents.
  • Nail salon – also a great app, I use it a lot, can offer its users discounts for different fashion accessories or beauty services
  • After clicking a promotion, you can turn on and off various user actions. We currently enable the click to call, go to website and navigate to actions. We will soon offer more advanced actions such as mobile payments and customer club registration.For every action initiated by your app, you get no less than 70% of the revenue!
  • We really make it very easy for developers and every app owner who wants to start monetizing his app.We take care of advertisers, responsible for all data aspects, taking care of payments, reporting and user management. You just keep doing your amazing job and develop those cool apps.
  • Last thing before I sit down, just to mention that we bootstrapped it all. so due to lack of resources, we currently pick up only the most potential apps to integrate with.After we’ll raise and improve our infrastructure and plug-ins, we will be able to offer an automated integration process.Thank you all for listening.Feel free to contact me for any question or help you need.

Onmyway, Eyal Shamgar Presentation Transcript

  • 1. customers loyalty
  • 2. Our productA monetization infrastructurebased on location oriented, promotional content
  • 3. onmyway‘s Solution
  • 4. 1,000,000 smartphones 400,000 unique users
  • 5. Currently integrated by … 25% 1+1 I’m on my way to eat pizza Gift I’m Gift on my way 30% to the mall 30% 2+1 I’m 2+1 on my way to 20% New York
  • 6. Current advertisers
  • 7. The flow
  • 8. Not limited only to navigation apps
  • 9. Not limited only to navigation apps
  • 10. Not limited only to navigation apps
  • 11. User interaction Click to call Navigate to Go to website 70% Mobile payments Customers club registration
  • 12. What are we doing for you handle the advertisers responsible for all data aspects storage, quality…) taking care of payments and reporting and user management
  • 13. Shopping. Smart.Thank youFor further informationEyal Shamgareyal@onmyway.co.il+972-54-4546391