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Nokia New business opportunities and monetization for developers, Dariusz Zalewski, Nokia

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As presented in the Mobile Monetization Summit …

As presented in the Mobile Monetization Summit
http://www.israelmobilesummit.com/

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  • Today is an incredible day for developers. We have launched our 820 and 920 devices with great reviews and support from top operators.It is a perfect time to get on board!
  • Today we have over 120k apps available in Windows Phone MarketplaceThis has grown from 7,000 in Feb 2011But our focus is onquality appsThe top developers are partnering with Nokia for the long term– We have a deep bench of apps from brands you know in every category.– Nokia has long-term relationships and long-term commitments to innovate with developers all over the world-Partners are continually evolving and innovating their apps to ensure that Lumia customers have the latest and greatestWe are seeing partners doing their best work for Nokia Lumia“We make it easy for you to develop and deploy your apps globally!”“You’re going to get to market faster with us than with anybody else”“We’re the best at optimizing your business”Available in 190+ markets, 90% in local languageThe Windows Phone ecosystem has achieved exponential growth since we partnered with MSFT.With more than 150,000 developers, and a rapidly closing app gap, we’re seeing more and more great app experiences for our consumers
  • We’re seeing strong Nokia Store growth with 16M downloads per day – and more than 50% of those are being driven by Series 40 consumersTo date, we’ve seen more than 6 billion cumulative downloads, and every new billion sees the level of downloads coming from Series 40 devices grow and grow
  • And globally, Nokia is the leader when it comes to Operator Billing.We talk to operators about the WHOLE Nokia portfolio.For Nokia Store, we currently have 153 operator integrations…In June 2009 – the number was 25Importantly, we are rapidlybringing these integrations to benefit our developers with apps in Marketplace.
  • Let’s talk about our approach to building and maintaining a vibrant Nokia ecosystem.
  • I think we’re all familiar with the Developers ‘SDK’ (Software Development Kit), what we’re doing is bringing that together with the business side of the opportunity and we call this business focus our “BDK” (Business Development Kit) strategy. We think what motivates a developer is a positive opportunity: business, technical, or the combination of two. •  At Nokia, we are focused on the success of our developers, • and that means providing tools & services that help a developers business in as much as we do the technical side of things. •We have a number of new services for Developers. In this piece, I will cover our new Developer Programs
  • Nokia’s PDP is an enhanced package of benefits designed to super charge the development experience with professional tools & services • Helping you create unique, compelling and sustainable apps for the growing ecosystem. • For a $99 (US) fee, developers get access $1500 worth of benefits. • All of these tools & services help developers by allowing them to speed up their development cycles and create beautiful differentiated apps, without any cost to quality.
  • Introducing Nokia Ad Exchange, a mobile advertising exchange with access to the top ad networks in the world. * With one API and one partner, you'll get access to over 120 ad agencies and networks worldwide.• Full cross-platform support (including Windows Phone, Series 40, Symbian, iOS, Blackberry, and Android)•Optimization across 120+ ad networks• Payment enabled in over 200 countries• Smart, contextual ad servicing for optimum effective cost per mile• Manage your own ad campaigns to promote your app• Easy to implement – just one line of code
  • NOKIA Packages everything you need to promote you applications – with Marketing in a Box• We’ve put together a kit of best practices and tools to give your app more visibility• Our Marketing Guidance will take you through the key steps you should consider before, during and after your application's launch.• Our Digital Marketing Toolkit lets you create professional quality promotional videos, websites, Facebook tabs and banners for free• Promo videos feature our latest Nokia products with your apps – in 8 languages• Our most successful developers know that it is the combination of a great app and a great marketing plan that makes all the difference!
  • HEALTH: From a consumer angle, we have the ability to merchandise and promote apps –  locally and across platforms
  • We’re reaching out to developers around the worldOver the past 12 months, to support Windows Phone developers, together with MSFT we have run more than 1000 events, reaching more than 250,000 WP developers! We have also seeded 25,000 Lumia smartphones to developers in countries right around the world.For Series 40, we have run more than 200 events in the past year, ranging from webinars to hackathons, reaching thousands of consumersAll these events continue to drive new, innovative apps from our developer partners
  • Acceleratorprogram funded by Nokia, MS and Aalto uniIf you have an idea for an innovative app, it’s a first-to-market concept, and isn’t on a competing OSSupport for key features and API’sOne month in Finland3 levels of funding per projectLoads of coaching, mentoring, networkingSix months exclusivity after launch on WPBased out of Aalto university in Finland
  • We touched on differentiation. Lets look now at the deeper levels of differentiation available only with Nokia
  • We differentiate through great devices, like the Nokia Lumia 920 and Lumia 820, announced today.With our new and expanded product range, the Lumia family offers consumers the Nokia experience:– at price points and performance levels to suit all consumer needs– availability throughout the world– with the right operator partnerships to support local consumers
  • One stop for you at developer.nokia.com
  • Transcript

    • 1. NOKIA NEW BUSINESSOPPORTUNITIESfor developersDariusz ZalewskiDevelopers Relations, CEE Head18.12.12, Tel Aviv Nokia Internal Use Only
    • 2. The need for the 3rd Ecosystem Android Apple iOS BlackBerry OS Windows Phone40 %30 % IDC: Windows Phone #2 by 201520 %10 % Pyramid Research: “By 2015, Windows Phone will be the leader in the0% smartphone OS space.” 2009 2010 2011 2012 2013 2014 2015
    • 3. WindowsPhone8 and Windows8 More Windows8 Installs (M)450300150 Ballmer: 400M Win8 & WP8 installs 2013 0 06/12 S. Ballmer: 400M Win8 & WP8 installs 2013
    • 4. WINDOWS PHONE APPS1300% GROWTH SINCE PARNTERSHIP ANNOUNCEMENT Nokia Internal Use Only
    • 5. NOKIA STORE JUNE DOWNLOADS/DAY 2012 55%+ FROM SERIES 40 8% TOUCH FROM ASHA FULLJUNE2009 Nokia Internal Use Only
    • 6. 153LEADERS IN 56OPERATOR COUNTRIESBILLING3.5x INCREASE INCONVERSION 25 2009 2012 Nokia Internal Use Only
    • 7. OURAPPROACHA Real Opportunity to Innovate and Monetize Nokia Internal Use Only
    • 8. NOKIA BDKSTRATEGYFULLY FOCUSED ONDEVELOPER SUCCESS1. Premium Developer Program2. Nokia Ad Exchange3. Marketing in a Box and more! Nokia Internal Use Only
    • 9. 1. NOKIAPREMIUMDEVELOPERPROGRAMUP TO $1500 VALUE FOR $99• Windows Phone Dev Center $99• Telerik RadControls UI Suite $99• Buddy.Com Cloud API’s up to $1200• Two Tech Support Tickets $198 FREE developer.nokia.com/premium TOKENS! Nokia Internal Use Only
    • 10. 2. NOKIA ADEXCHANGEAccess top 120 ad networks• Full cross-platform support• Payment in 200+ countries• Smart, contextual servicing• Manage your own promos• Easy to implement developer.nokia.com/NAX Nokia Internal Use Only
    • 11. 3. MARKETINGIN A BOXPROMOTE YOURAPPLICATIONS• Marketing Guides• Digital Marketing Toolkit• Create pro-quality videos, websites, Facebook tabs developer.nokia.com/mib Nokia Internal Use Only
    • 12. APPSDISCOVERYLOCALMERCHANDISINGGLOBAL OPPORTUNITYFOR DEVELOPERSAPP HighlightsMOST RELEVANT CONTENT Nokia Internal Use Only
    • 13. LOCALDEVELOPERENGAGEMENT1200+ EVENTS250 000+ DEVELOPERSMore than 20 000 seeding devices Nokia Internal Use Only
    • 14. 4. APP CAMPUS Innovative app idea First-to-Market Not on a competing Support for key OS features/APIs Six month program 20, 50, 70,000 euroWeb appcampus.fi Coaching, mentorin Marketing supportBlog appcampus.fi/blog g, dev support (WP & Nokia store)TwitterFacebook @appcampusfi facebook.com/appcampus.fi appcampus.fi
    • 15. NOKIADIFFERENTIATION Nokia Internal Use Only
    • 16. GREAT PRODUCTSTHAT SENSE THEWORLDEXPANDED OPPORTUNITIESFOR DEVELOPERS Nokia Internal Use Only
    • 17. developer.nokia.comdariusz.zalewski@nokia.com Nokia Internal Use Only