As an app developer myself, I know how hard it is understanding your users.Today, asides for some really basic information, we’re pretty much in the dark about our users.We all know it so well. Getting people to download your app is actually the easy part. Its getting them to come back & keep coming back that’s the real challenge.And interrupting your user’s life today is more OBNOXIOUS than EFFECTIVE.So how do you keep your place on your users’ phones?
Its about understanding what you customers want & when. About being relevant at the right moment.Its about building a relationship with your users.And to do this you need to go beyond just location data. And leverage real insights about your users to deliver the right message, to the right user, at the right time.
Introducing Motionize – We’re building the most advanced location analytics for you, So you can discover who your users are, And focus on doing what you do best & giving them what they need.
And we make it SO easy.With just 1 line of code, you get 24/7 Location Awareness, detection of driving, walking, parking, and other Motion-State detection, And let you learn their habits. Because understanding habits = effective engagement.
And its all done thanks to our proprietary algorithms that makes use of data from up to 9 sensors found in your typical smartphone todayfor example, the accelerometer, the gyro, the compass, the GPS, the Bluetooth, light sensor, etc. Each one of these sensors gives clues as to whether the user is driving, walking, parking, etc. Parallel Parking example In addition, it’s also a learning algorithm. This means that it actually learns each user’s habits & adapts accordinglyAnd most people, it turns out, are creatures of habit.
The result is the most useful location analytics out there.What could your app do if it knew where it was, where its user came from, where he/she works or spend their time?
Or if it knew how the user gets around the city.
And how about, if it knew with who it was dealing with – whether the user is a student, soccer-mom, or hi-techist?Imagine what your app could do.
The answer is that your app could finally engage effectively with its user.
And there is a growing number of apps who’re now moving forward to understand their user’s habits & increase engagement.Like Netbus who’ll notify you that your usual bus is running late before you start rushing to the bus stop in the rain, even if their app isn’t currently open on your phone.Or GoNow coupon app that send a location-based coupon with perfect timing – the moment you park your car in Tel Aviv & you’re about to enter the city, they send you a coupon for the coffee shop right in front of you.
We make money by charging on a Volume-based pricing model – this simply means that getting started is free & the price gradually grows as you grow. With most customers we now have standard pricing and we're happy to work with customers with a lot of data to find a fair price point.But there’s another exciting model on the way. A recent Forrester study - “Using geo-aware data to target campaigns led to higher click-through rates than any of the other methods”And we’re going to take this to the extreme.So thatApp-developers can also monetize their apps while enjoying all the benefits of Motionize & Ad-Networks enjoy increased revenues through serving premium ads with high CTR’s.
So seriously,what are you waiting for.Go to www.. & lets get started.
Motionize runs quietly in the background without significantly effecting the phone's battery life.
"This is a HUGE market and is growing, 1.6m combined apps, studies show that 27% are looking to implement Loc Based solutions”And is growing: up from 17% to 36% “Using geo-aware data to target campaigns led to higher click-through rates than any of the other methods”
- clients - just say something short like "this is a list of the first apps on trial"
They are big players, but this is not their main focus, so they wouldn’t be able to do it as good as we do. This actually could be a good exit strategy for us along the way
Now Imagine what your app could do if it knew: Where the user is right now : shop appsWhat he’s doing this very moment: parking app – the user now is looking for parkingWhat about if we know Where she’s going to be: coupon apsThere are real examples of apps that are using our platford
Motionize at the Mobile Monetization Summit 2013
App developers are in the dark
about their users
Showcase Example App
An app that automatically identifies parking spots
that are about to become available
Looking for Parking?
Hey, are you leaving
your parking spot?
UNDERSTANDING HABITS = ENGAGEMENT
Engaging the right users with the right message at the right time
NetBus: Seems your usual bus is running
late. Open NetBus to see where it is.
Road Safety Authority: The person you
tried to reach is currently busy driving.
Targeted Personalized Ads
via Ad Network partners
Let’s get started!
Proprietary technology runs in the background 24/7
and minimizes the impact on battery consumption
Hundreds of thousands of apps could use our platform
900k apps on iPhone, 900k apps on Android
27% of companies plan to implement location-based marketing
36% of mobile marketing campaigns in 2012 used geo-targeting,
up from 17% in 2011.
400+ Mobile Ad Networks
“Using geo-aware data to target campaigns led to higher click-through rates
than any of the other methods”
*Sources: eMarketer Report – Feb 2013 & Canalysis Report – May 2013.
Navigation & Car Insurance
Notes & Organizers
Smart Home Systems
Notes & Organizers
NetBus, Navmii, AutoBox
The Food Book
Leumi Card; GoNow;
Appoxee; Smaato; Tapjoy
Proof of Concept
E.g. PinkPark: $1,000/month, 10k users
Revenue Share, 13.5m users, Data
Volume-Based Pricing, 500 apps
Coupon & Loyalty Programs
Proof of Concept
Revenue Share, 700k users
Israel’s largest mobile players
Motionize’s SDK is a combination of
Mobile Engagement, Analytics & Advertising
Number of Installs
Imagine what your app could do if it knew:
Where the user
is right now
What they’re doing
this very moment
going to be
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