Monetizing with Partners - Guy Horowitz, Deutsche Telekom

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Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

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Monetizing with Partners - Guy Horowitz, Deutsche Telekom

  1. 1. Monetizing with Partners. Guy Horowitz Head of Group Business Development and Venturing, Israel
  2. 2. Partnering It’s important to bring external founders of new businesses onto our technology platforms and put our sales power at their disposal. We will have a much larger portfolio of start-ups, joint ventures, affiliates and partnerships with innovative companies in the medium run. René Obermann, Chairman of the Board of Management Deutsche Telekom AG
  3. 3. Partnering Deutsche Telekom is as strong as its partners 3
  4. 4. 4
  5. 5. Partnering and Investing in Israel 5
  6. 6. WHY? Source: Benedict, Evans, Enders analysis WHAT’S WRONG WITH THIS PICTURE? 6
  7. 7. 8
  8. 8. A personalized next generation Android interface. An intelligent user engagement and monetization engine. • Google Play • YouTube
  9. 9. 150 Times a Day an average user looks at his/her phone 127 Minutes a Day an average user spends on apps 1.3 Million New Android devices activated each day 30 Search a month an average App user initiated search 20 Content units a month an average App user content units engagement 2.5 Apps Installs an average App user initiated installs per lifetime 41 Apps Installed on average on each Android device Source: NY Daily News
  10. 10. START Monetization Strategy Content Channels Natural communication engagement Smart and Effective touch points • Content consumption – Content Promotion • Usage simplifying – App Promotion • Search – Ease of Use
  11. 11. Monetization assets Content Channels Search Apps Promotion Content Promotion Targeted Offers
  12. 12. Monetization assets
  13. 13. Monetization assets E-booki T-Mobile Books & Reference Nike & Running Health & Fitness Get-Taxi Transportation
  14. 14. Monetization assets
  15. 15. Monetization assets Tailored for each user Emily Chatted on Skype
  16. 16. Engagement Tabs Use tabs to launch apps or folders T-Mobile dedicated tab
  17. 17. Outcome – The START Monetization  High Exposure Time  High Value for the User Natural and effective monetization platform  High Value for our partners
  18. 18. …. and users love it 3.7M+ downloads 32K+ reviews (in 6 months)
  19. 19. Winning with Partners 21
  20. 20. Contact Us

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