• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to turn your users' love into a living - Dan Greenberg, ironSource
 

How to turn your users' love into a living - Dan Greenberg, ironSource

on

  • 232 views

Presented at the Mobile Monetization Summit 2013

Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

Statistics

Views

Total Views
232
Views on SlideShare
232
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to turn your users' love into a living - Dan Greenberg, ironSource How to turn your users' love into a living - Dan Greenberg, ironSource Presentation Transcript

    • ironSource
    • Nice to meet you. Dan Greenberg Chief Design Officer - ironSource
    • Digital Distribution
    • kudosKit
    • Long long time ago...
    • NEVERLAND MON 10°/ 5° TUE 12°/ 10° THU 17°/ 14° FRI 16°/ 4° SAT 22°/ 8° SUNNY SPELLS 40 kmph 22% TAP TO PLAY 20%
    • NEVERLAND MON 10°/ 5° TUE 12°/ 10° THU 17°/ 14° FRI 16°/ 4° SAT 22°/ 8° NEW HIGH SCORE! SUNNY SPELLS 40 kmph 22% TAP TO PLAY 100 20%
    • 1
    • OK, now what?
    • If you love good weather as much as we love develoing it Test #1 BUY US A COFFEE ($1.99) LIKE US TWEET US
    • Test #2 Addicted Users Hot users Casual users Cold users
    • ...Zzz Yeah!
    • I think we're on to something
    • kudosKit Like on facebook Tweet on twitter Rate us Buy us a cup of coffee
    • What did we learn? If you approch the right user, at the right time, with the right message They will respond positivly.
    • What did we learn? Poorly implemented in-apps or blocking features will decrease a lot of value from your app. Keep it free and charge later.
    • What did we learn? When a user does contribute, 1 out of 2 times they will not choose the lowest option Average contribution is $2.4
    • mobileCore ™
    • Thanks for listening, much appreciated