Google - Phase Two: From mobile app development to monetization

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Presented at the Israel Mobile Summit 2013
http://www.israelmobilesummit.com

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Google - Phase Two: From mobile app development to monetization

  1. 1. Google confidential and proprietary 1Google confidential and proprietary Phase Two: From mobile app development to monetisation 11th June 2013 Jason Bigler
  2. 2. Google confidential and proprietary 2 Mobile has changed the world 1.2BN Global smartphone penetration 3 Average connected devices per person 150 Times we check our mobile per day
  3. 3. Google confidential and proprietary 3 Mobile has moved to a second phase Phase 1 Phase 2 Maximise Users Maximise Revenue
  4. 4. Google confidential and proprietary 4 Mobile is everywhere Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-apps-dwarfs-mobile-web-2013-3
  5. 5. Google confidential and proprietary 5 Why not enable your apps to deliver revenue? 43% 30% 31% 54% 30% 39% 51% 63% 0% 10% 20% 30% 40% 50% 60% 70% Cost of development Revenue potential Familiar development environment and ease of development Large install base of devices Israel Global
  6. 6. Google confidential and proprietary 6 2012 Global Market 2016 Global Market AdvertisingSales In-App Advertising Sponsorships Virtual Goods, Apps & Content Physical Goods Premium Freemium Subscription Direct Indirect Search Display $2.4B $13.4B N/A $11B $8B $35.6B $36.9B Understanding how your apps can deliver revenue Source: Informa, Juniper, Yankee
  7. 7. Google confidential and proprietary 7 Are you connected to the apps ecosystem DEVELOPERS
  8. 8. Google confidential and proprietary 8 Challenges you face today DISCOVERY MAKING MONEY USER EXPERIENCE
  9. 9. Google confidential and proprietary 9 Solving the problems DISCOVERY MAKING MONEY USER EXPERIENCE
  10. 10. Google confidential and proprietary 10 A new AdMob: improved tools SMARTERAP P PROMOTION IMPROVED ADMOB MEDIATION ROBUSTAD FILTERS LOCAL CURRENC Y PAYMENT S IMPROVED REPORTING
  11. 11. Google confidential and proprietary 11 Thank You & Sign up: Optimization Clinic

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