Facebook Audience Network

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As presented at the Israel Mobile Summit 2014 by:
Phil Hewinson, Facebook
http://www.israelmobilesummit.com

Published in: Technology, Business
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Facebook Audience Network

  1. 1. Introducing the Facebook Audience Network Israel Mobile Summit, Tel Aviv 2014
  2. 2. Phil Hewinson – Partner Engineer
  3. 3. 400 2009 300 0 2010 20122011 200 100 2013 Smartphone Units Shipped 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business… Mary Meeker, State of the internet, 2012 & 2013
  4. 4. Mobile advertising is BIG business… 40% Print 50% 30% 0% Radio InternetTV 20% 10% 6% 23% Time spent Ad spend 14% 10% 42% 43% 26% 22% Mobile 12% 3% Source: 2014 Internet Trends - KPCB 4x Potential Mobile Ad spend increase with better targetting 30% Of the 5.2B mobile phone users are using a smart phone
  5. 5. 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business… 4x Potential Mobile Ad spend increase with better targetting 3.8x Source: IDC PredictedGrowth Over4years
  6. 6. Facebook targeting vs the rest The average online reach for narrowly targeted campaigns is 38% accurate The average Facebook reach for narrowly targeted campaigns is 89% accurate 2X More accurate
  7. 7. Here’s how it works At a high level Once a person logs into Facebook on their phone we are able to get their device ID and link it to their Facebook account 1M advertisers can then use the 50+ targeting options to target audiences in an app
  8. 8. Full Screen InterstitialBanner
  9. 9. Native
  10. 10. Music Game Ecommerce Shazam Cut the Rope Vinted
  11. 11. How to get started… 3 Easy Steps You’ll then receive confirmation Register Apply for Beta Go to https://fburl.com/audiencenetwork
  12. 12. Integration •  Easy •  Compatible with all the main mediation services •  The majority of publishers have been able to integrate within a day
  13. 13. •  Huge Mobile App Advertising Opportunity •  The right Ad format that fits your App •  Easy and quick to get started and integrate
  14. 14. Just remember… The Audience network + 1 million Advertisers = Successful Mobile Business Sign up now! https://fburl.com/audiencenetwork

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