Your SlideShare is downloading. ×
0
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Facebook Audience Network
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook Audience Network

337

Published on

As presented at the Israel Mobile Summit 2014 by: …

As presented at the Israel Mobile Summit 2014 by:
Phil Hewinson, Facebook
http://www.israelmobilesummit.com

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
337
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Introducing the Facebook Audience Network Israel Mobile Summit, Tel Aviv 2014
  • 2. Phil Hewinson – Partner Engineer
  • 3. 400 2009 300 0 2010 20122011 200 100 2013 Smartphone Units Shipped 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business… Mary Meeker, State of the internet, 2012 & 2013
  • 4. Mobile advertising is BIG business… 40% Print 50% 30% 0% Radio InternetTV 20% 10% 6% 23% Time spent Ad spend 14% 10% 42% 43% 26% 22% Mobile 12% 3% Source: 2014 Internet Trends - KPCB 4x Potential Mobile Ad spend increase with better targetting 30% Of the 5.2B mobile phone users are using a smart phone
  • 5. 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business… 4x Potential Mobile Ad spend increase with better targetting 3.8x Source: IDC PredictedGrowth Over4years
  • 6. Facebook targeting vs the rest The average online reach for narrowly targeted campaigns is 38% accurate The average Facebook reach for narrowly targeted campaigns is 89% accurate 2X More accurate
  • 7. Here’s how it works At a high level Once a person logs into Facebook on their phone we are able to get their device ID and link it to their Facebook account 1M advertisers can then use the 50+ targeting options to target audiences in an app
  • 8. Full Screen InterstitialBanner
  • 9. Native
  • 10. Music Game Ecommerce Shazam Cut the Rope Vinted
  • 11. How to get started… 3 Easy Steps You’ll then receive confirmation Register Apply for Beta Go to https://fburl.com/audiencenetwork
  • 12. Integration •  Easy •  Compatible with all the main mediation services •  The majority of publishers have been able to integrate within a day
  • 13. •  Huge Mobile App Advertising Opportunity •  The right Ad format that fits your App •  Easy and quick to get started and integrate
  • 14. Just remember… The Audience network + 1 million Advertisers = Successful Mobile Business Sign up now! https://fburl.com/audiencenetwork

×