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Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
Driving revenue from the other 95% - Jérôme Grateau, Google
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Driving revenue from the other 95% - Jérôme Grateau, Google

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Presented at the Mobile Monetization Summit 2013 …

Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

Published in: Technology, Business
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  • 1. Driving Revenue from the 95% Jerome Grateau Google Confidential and Proprietary
  • 2. 95% Google Confidential and Proprietary
  • 3. It’s a Multi-Screen World Glass Google Confidential and Proprietary
  • 4. And Users Are Already There Source: Google Multiscreen World Study Google Confidential and Proprietary
  • 5. They Are Using 1 to 5 Apps Daily Google Confidential and Proprietary
  • 6. And They Are Ruthless Google Confidential and Proprietary
  • 7. Time to Drive Revenue Google Confidential and Proprietary
  • 8. There are many ways to monetize Freemium In-app purchase Paid downloads User pays for additional functionality User purchases digital goods within the app User pays a fee to download Advertising User clicks on ads Google Confidential and Proprietary
  • 9. Understand and Analyze Your Users Google Confidential and Proprietary
  • 10. Build an Ad Strategy From the Start. Google Confidential and Proprietary
  • 11. Optimize Your Advertising Strategy Improve the user experience for free ad-supported apps by respecting consumers’ ad preferences Google Confidential and Proprietary
  • 12. App Promotions Interstitials More interstitial fill Improved clickthrough rates and RPM No fuss, no muss High-quality ads Google Confidential and Proprietary
  • 13. Bring Video Ads to Your App • • Pay only for genuine engagement. • High-quality ads from premium advertisers. • High viewing rates, lower abandonment rates and greater monetization. • Great user experience: users are in control. Google Confidential and Proprietary
  • 14. Mediation Manage traffic from many ad networks Google Confidential and Proprietary
  • 15. Manage traffic from many ad networks Ad network C Download our free game! Mediation Google Confidential and Proprietary
  • 16. AdServing Across Your Apps Direct & indirect sales management Ad trafficking & delivery Inventory management & forecasting Google Confidential and Proprietary
  • 17. In-App Purchases - taking away friction Google Confidential and Proprietary
  • 18. Why Advertisers Should Care mobile triggers additional actions and conversions 7% Called a Business 25% Visited a Retailer’s Website 17% 17% Visited a Store Made a Purchase Google Confidential and Proprietary
  • 19. Why work with Google? +3.5 billion ad requests received by AdMob every day +350 million of connected mobile devices +300k applications connected to AdMob Google Confidential and Proprietary
  • 20. Make The First Move Google Confidential and Proprietary
  • 21. Thank you Google confidential and proprietary Google Confidential and Proprietary
  • 22. Are You Driving Revenue? Revenue Distribution in the Israeli App Market Among those with apps on the market Google Confidential and Proprietary

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