|
June 2014
Presented by Ran Haklai | General Manager, Applause Israel
Delight your Users
H o w t o “ I n t e g r a t e ” ...
|
• Formerly known as uTest, the leader of in-the-wild testing
• Offices around the globe
• Founded in 2007
• Raised 5 rou...
|
2,000+
CUSTOMERS
3
A P P L A U S E B Y T H E N U M B E R S
40,000+
B U I L D S T E S T E D
120,000+
P R O F E S S I O N ...
| 4
APPS ARE THE FRONT DOOR TO YOUR BUSINESS
| 5
YOUR APPS HAVE TO DO MORE THAN JUST WORK
5
| 6
U S E R S A R E M O R E V O C A L T H A N E V E R
| 7
5 REASONS THIS REALLY MATTERS
| 8
1. THE APPS ECONOMY IS ULTRA -COMPETITIVE
| 9
2. SWITCHING COSTS ARE AT OR NEAR ZERO
| 10OpenSignal Android Fragmentation Visualized (July 2013)
3. DEVICE FRAGMENTATION IS GROWING
|
Personal Computers
(Desktop And Notebook)
Smartphones
Tablets
Smart TVs
Wearables
0
1,000
2,000
3,000
4,000
5,000
6,000
...
| 12
5. THE SPEED OF DEVELOPMENT & TESTING
|
DELIGHT YOUR USERS
– CAUSE THERE’S NO OTHER OPTION
13
|
360°APP QUALITY
QUALITY, DEFINED BY YOUR USERS
14
| 15
I N T E G R A T E T H E U S E R S T O Y O U R S D L C
• In The Wild Testing
Test your app “in the wild” as part of yo...
| 16
T H E 3 6 0 ° AP P Q U L AI T Y T O O L B O X
APPLAUSE
SD K
Discover crashes in real time
and distribute builds
A PPL...
| 17
3 6 0 ° A P P Q U A L I T Y D A S H B O A R D
| 18
S D K - E N A B L E D B U G & C R A S H R E P O R T S
| 19
A N A L Y T I C S
| 20
A N A L Y T I C S
|
v
QUESTIONS?
•••
|
The Challenge
Upcoming SlideShare
Loading in...5
×

Delight your Users - How to “Integrate” users with your SDLC

228

Published on

As presented at the Israel Mobile Summit 2014 by:
Ran Haklai, Applause
http://www.israelmobilesummit.com

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Delight your Users - How to “Integrate” users with your SDLC

  1. 1. | June 2014 Presented by Ran Haklai | General Manager, Applause Israel Delight your Users H o w t o “ I n t e g r a t e ” u s e r s w i t h y o u r S D L C
  2. 2. | • Formerly known as uTest, the leader of in-the-wild testing • Offices around the globe • Founded in 2007 • Raised 5 rounds, totaling $80 million in funding – Latest round led by Goldman Sachs 2 A L I T T L E A B O U T A P P L A U S E
  3. 3. | 2,000+ CUSTOMERS 3 A P P L A U S E B Y T H E N U M B E R S 40,000+ B U I L D S T E S T E D 120,000+ P R O F E S S I O N A L T E S T E R S 100 Million+ A P P S T O R E R E V I E W S C R AW L E D OVER 1 MILLION I N - T H E - W I L D I S S U E S R E P O RT E D B Y T E S T E R S
  4. 4. | 4 APPS ARE THE FRONT DOOR TO YOUR BUSINESS
  5. 5. | 5 YOUR APPS HAVE TO DO MORE THAN JUST WORK 5
  6. 6. | 6 U S E R S A R E M O R E V O C A L T H A N E V E R
  7. 7. | 7 5 REASONS THIS REALLY MATTERS
  8. 8. | 8 1. THE APPS ECONOMY IS ULTRA -COMPETITIVE
  9. 9. | 9 2. SWITCHING COSTS ARE AT OR NEAR ZERO
  10. 10. | 10OpenSignal Android Fragmentation Visualized (July 2013) 3. DEVICE FRAGMENTATION IS GROWING
  11. 11. | Personal Computers (Desktop And Notebook) Smartphones Tablets Smart TVs Wearables 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 #OfDevices(InMillions) Global Internet Device Installed Base Forecast 11Business Insider (Business Intelligence Estimates) 2013 4. IT’S NOT JUST MOBILE
  12. 12. | 12 5. THE SPEED OF DEVELOPMENT & TESTING
  13. 13. | DELIGHT YOUR USERS – CAUSE THERE’S NO OTHER OPTION 13
  14. 14. | 360°APP QUALITY QUALITY, DEFINED BY YOUR USERS 14
  15. 15. | 15 I N T E G R A T E T H E U S E R S T O Y O U R S D L C • In The Wild Testing Test your app “in the wild” as part of your release routine leverage a diverse community at your target markets to get first-hand indication regarding how your app performs in the hands of real users. • Live Monitoring Get a clear signal from your entire install- base. Track down sessions, crashes and issues on real time, clustered by geography, network, device and other authentic-environment variables. • Public Sentiment Analytics Listen to the users that speak up their mind. Analyze their input and extract genuine and actionable sentiment indication.
  16. 16. | 16 T H E 3 6 0 ° AP P Q U L AI T Y T O O L B O X APPLAUSE SD K Discover crashes in real time and distribute builds A PPLA U SE ANALYTICS Listen to what your users are saying in the app stores 3 6 0 ° A PP QU A LITY DASHBOARD Access all of your app quality results in a single place
  17. 17. | 17 3 6 0 ° A P P Q U A L I T Y D A S H B O A R D
  18. 18. | 18 S D K - E N A B L E D B U G & C R A S H R E P O R T S
  19. 19. | 19 A N A L Y T I C S
  20. 20. | 20 A N A L Y T I C S
  21. 21. | v QUESTIONS? •••
  22. 22. | The Challenge
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×