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Delight your Users - How to “Integrate” users with your SDLC
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Delight your Users - How to “Integrate” users with your SDLC

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Published

As presented at the Israel Mobile Summit 2014 by: …

As presented at the Israel Mobile Summit 2014 by:
Ran Haklai, Applause
http://www.israelmobilesummit.com

Published in Technology , Business
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  • 1. | June 2014 Presented by Ran Haklai | General Manager, Applause Israel Delight your Users H o w t o “ I n t e g r a t e ” u s e r s w i t h y o u r S D L C
  • 2. | • Formerly known as uTest, the leader of in-the-wild testing • Offices around the globe • Founded in 2007 • Raised 5 rounds, totaling $80 million in funding – Latest round led by Goldman Sachs 2 A L I T T L E A B O U T A P P L A U S E
  • 3. | 2,000+ CUSTOMERS 3 A P P L A U S E B Y T H E N U M B E R S 40,000+ B U I L D S T E S T E D 120,000+ P R O F E S S I O N A L T E S T E R S 100 Million+ A P P S T O R E R E V I E W S C R AW L E D OVER 1 MILLION I N - T H E - W I L D I S S U E S R E P O RT E D B Y T E S T E R S
  • 4. | 4 APPS ARE THE FRONT DOOR TO YOUR BUSINESS
  • 5. | 5 YOUR APPS HAVE TO DO MORE THAN JUST WORK 5
  • 6. | 6 U S E R S A R E M O R E V O C A L T H A N E V E R
  • 7. | 7 5 REASONS THIS REALLY MATTERS
  • 8. | 8 1. THE APPS ECONOMY IS ULTRA -COMPETITIVE
  • 9. | 9 2. SWITCHING COSTS ARE AT OR NEAR ZERO
  • 10. | 10OpenSignal Android Fragmentation Visualized (July 2013) 3. DEVICE FRAGMENTATION IS GROWING
  • 11. | Personal Computers (Desktop And Notebook) Smartphones Tablets Smart TVs Wearables 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 #OfDevices(InMillions) Global Internet Device Installed Base Forecast 11Business Insider (Business Intelligence Estimates) 2013 4. IT’S NOT JUST MOBILE
  • 12. | 12 5. THE SPEED OF DEVELOPMENT & TESTING
  • 13. | DELIGHT YOUR USERS – CAUSE THERE’S NO OTHER OPTION 13
  • 14. | 360°APP QUALITY QUALITY, DEFINED BY YOUR USERS 14
  • 15. | 15 I N T E G R A T E T H E U S E R S T O Y O U R S D L C • In The Wild Testing Test your app “in the wild” as part of your release routine leverage a diverse community at your target markets to get first-hand indication regarding how your app performs in the hands of real users. • Live Monitoring Get a clear signal from your entire install- base. Track down sessions, crashes and issues on real time, clustered by geography, network, device and other authentic-environment variables. • Public Sentiment Analytics Listen to the users that speak up their mind. Analyze their input and extract genuine and actionable sentiment indication.
  • 16. | 16 T H E 3 6 0 ° AP P Q U L AI T Y T O O L B O X APPLAUSE SD K Discover crashes in real time and distribute builds A PPLA U SE ANALYTICS Listen to what your users are saying in the app stores 3 6 0 ° A PP QU A LITY DASHBOARD Access all of your app quality results in a single place
  • 17. | 17 3 6 0 ° A P P Q U A L I T Y D A S H B O A R D
  • 18. | 18 S D K - E N A B L E D B U G & C R A S H R E P O R T S
  • 19. | 19 A N A L Y T I C S
  • 20. | 20 A N A L Y T I C S
  • 21. | v QUESTIONS? •••
  • 22. | The Challenge