The Evolution of the Facebook platform
Build, grow and monetize your apps with FB
Julien Codorniou – Director, Platform Partnerships, EMEA, Facebook
Global annual unit sales (m)
1,000
750
500
250
0
PCs
1,250
1997 1999 2001 2003 2005 2007 2009 2011 2013e1995
Smartphones a...
Facebook revenue by source
$2.5b
Q4
$3.0b
$1.5b
0
$1.0b
$0.5b
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mobile AdvertisingPayments Advertisi...
2011 2012 2013 2014
Mobile Revenue
Mobile Desktop
59%
Mobile Revenue
in 2014
0%
Mobile Revenue
in 2011
Apps are eating the world
Source Flurry
Aug ‘12Mar ’11 Jan ‘12
80%
Of time on mobile is
spent in apps
140
120
60
40
20
0
1...
More time is spent on
Facebook than anywhere
else on mobile 27%
Of all mobile time
spent daily is on
facebook and
Instagram
14times
average number of
times a user checks
Facebook on their
mobile daily
Source: comScore Mobile Metrix, US March 2013
MONETIZEGROWBUILD
Stable Mobile Platform
2 Years Core API Stability
Guarantee
Versioning For all APIs
48 Hours Major Bug Fix SLA
BUILD
Identify
Parse
Stability
Guarantee
GROW
Mobile	
  App	
  Ads	
  
Sharing
Messaging
MONETIZE
Payments
Audience
Network
BUILD
Parse PushParse Core Parse Analytics
Parse is
VERY IMPORTANT
for us
.ORG
GROW
App Store > 1 Million Apps
Google Play > 1 Million Apps
You are here
Word does not use Login, yet allows users to post to Facebook with t
Use tools like Share,
App Center and Requests
to enga...
Mobile Like ButtonSend to Mobile Message Dialog
81% of top 100 iOS apps
On the top grossing list have integrated with Facebook
70% of top 100 Android apps
On the top gros...
350 MillionInstalls driven by Mobile App Ads
60%Of top apps use Mobile App Ads
Install Ads
Engagement Ads
Facetune
In under 5 days in the U.S.
#283 to #2
In 78 different countries
#1
Fb.me/start
MONETIZE
Monetize Your App
with Facebook’s
Audience Network
•  The right ads for your audience
•  Access to Facebook Advertisers
•  Successful ad units
BUILD
Identify
Parse
Stability
Guarantee
GROW
Mobile	
  App	
  Ads	
  
Sharing
Messaging
MONETIZE
Payments
Audience
Network
Thank you
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
Build, Grow and monetize your mobile Apps with Facebook
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Build, Grow and monetize your mobile Apps with Facebook

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As presented at the Israel Mobile Summit 2014 by:
Julien Codorniou, Facebook
http://www.israelmobilesummit.com

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Build, Grow and monetize your mobile Apps with Facebook

  1. 1. The Evolution of the Facebook platform Build, grow and monetize your apps with FB
  2. 2. Julien Codorniou – Director, Platform Partnerships, EMEA, Facebook
  3. 3. Global annual unit sales (m) 1,000 750 500 250 0 PCs 1,250 1997 1999 2001 2003 2005 2007 2009 2011 2013e1995 Smartphones and tablets
  4. 4. Facebook revenue by source $2.5b Q4 $3.0b $1.5b 0 $1.0b $0.5b Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Mobile AdvertisingPayments Advertising $2.0b Q1 Q2 Q3 Q4 2010 2011 2012 2013 $2.6b
  5. 5. 2011 2012 2013 2014 Mobile Revenue Mobile Desktop 59% Mobile Revenue in 2014 0% Mobile Revenue in 2011
  6. 6. Apps are eating the world Source Flurry Aug ‘12Mar ’11 Jan ‘12 80% Of time on mobile is spent in apps 140 120 60 40 20 0 100 80 160 Apps Mobile web Total minutes spent on mobile apps versus mobile web (billions of minutes per month, US)Minutesspentpermonth(billions)
  7. 7. More time is spent on Facebook than anywhere else on mobile 27% Of all mobile time spent daily is on facebook and Instagram
  8. 8. 14times average number of times a user checks Facebook on their mobile daily Source: comScore Mobile Metrix, US March 2013
  9. 9. MONETIZEGROWBUILD
  10. 10. Stable Mobile Platform
  11. 11. 2 Years Core API Stability Guarantee Versioning For all APIs 48 Hours Major Bug Fix SLA
  12. 12. BUILD Identify Parse Stability Guarantee GROW Mobile  App  Ads   Sharing Messaging MONETIZE Payments Audience Network
  13. 13. BUILD
  14. 14. Parse PushParse Core Parse Analytics
  15. 15. Parse is VERY IMPORTANT for us
  16. 16. .ORG
  17. 17. GROW
  18. 18. App Store > 1 Million Apps Google Play > 1 Million Apps You are here
  19. 19. Word does not use Login, yet allows users to post to Facebook with t Use tools like Share, App Center and Requests to engage people on Facebook
  20. 20. Mobile Like ButtonSend to Mobile Message Dialog
  21. 21. 81% of top 100 iOS apps On the top grossing list have integrated with Facebook 70% of top 100 Android apps On the top grossing list have integrated with Facebook
  22. 22. 350 MillionInstalls driven by Mobile App Ads 60%Of top apps use Mobile App Ads
  23. 23. Install Ads
  24. 24. Engagement Ads
  25. 25. Facetune In under 5 days in the U.S. #283 to #2 In 78 different countries #1
  26. 26. Fb.me/start
  27. 27. MONETIZE
  28. 28. Monetize Your App with Facebook’s Audience Network
  29. 29. •  The right ads for your audience •  Access to Facebook Advertisers •  Successful ad units
  30. 30. BUILD Identify Parse Stability Guarantee GROW Mobile  App  Ads   Sharing Messaging MONETIZE Payments Audience Network
  31. 31. Thank you
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