Build, Grow and monetize your mobile Apps with Facebook

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As presented at the Israel Mobile Summit 2014 by: …

As presented at the Israel Mobile Summit 2014 by:
Julien Codorniou, Facebook
http://www.israelmobilesummit.com

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  • 1. The Evolution of the Facebook platform Build, grow and monetize your apps with FB
  • 2. Julien Codorniou – Director, Platform Partnerships, EMEA, Facebook
  • 3. Global annual unit sales (m) 1,000 750 500 250 0 PCs 1,250 1997 1999 2001 2003 2005 2007 2009 2011 2013e1995 Smartphones and tablets
  • 4. Facebook revenue by source $2.5b Q4 $3.0b $1.5b 0 $1.0b $0.5b Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Mobile AdvertisingPayments Advertising $2.0b Q1 Q2 Q3 Q4 2010 2011 2012 2013 $2.6b
  • 5. 2011 2012 2013 2014 Mobile Revenue Mobile Desktop 59% Mobile Revenue in 2014 0% Mobile Revenue in 2011
  • 6. Apps are eating the world Source Flurry Aug ‘12Mar ’11 Jan ‘12 80% Of time on mobile is spent in apps 140 120 60 40 20 0 100 80 160 Apps Mobile web Total minutes spent on mobile apps versus mobile web (billions of minutes per month, US)Minutesspentpermonth(billions)
  • 7. More time is spent on Facebook than anywhere else on mobile 27% Of all mobile time spent daily is on facebook and Instagram
  • 8. 14times average number of times a user checks Facebook on their mobile daily Source: comScore Mobile Metrix, US March 2013
  • 9. MONETIZEGROWBUILD
  • 10. Stable Mobile Platform
  • 11. 2 Years Core API Stability Guarantee Versioning For all APIs 48 Hours Major Bug Fix SLA
  • 12. BUILD Identify Parse Stability Guarantee GROW Mobile  App  Ads   Sharing Messaging MONETIZE Payments Audience Network
  • 13. BUILD
  • 14. Parse PushParse Core Parse Analytics
  • 15. Parse is VERY IMPORTANT for us
  • 16. .ORG
  • 17. GROW
  • 18. App Store > 1 Million Apps Google Play > 1 Million Apps You are here
  • 19. Word does not use Login, yet allows users to post to Facebook with t Use tools like Share, App Center and Requests to engage people on Facebook
  • 20. Mobile Like ButtonSend to Mobile Message Dialog
  • 21. 81% of top 100 iOS apps On the top grossing list have integrated with Facebook 70% of top 100 Android apps On the top grossing list have integrated with Facebook
  • 22. 350 MillionInstalls driven by Mobile App Ads 60%Of top apps use Mobile App Ads
  • 23. Install Ads
  • 24. Engagement Ads
  • 25. Facetune In under 5 days in the U.S. #283 to #2 In 78 different countries #1
  • 26. Fb.me/start
  • 27. MONETIZE
  • 28. Monetize Your App with Facebook’s Audience Network
  • 29. •  The right ads for your audience •  Access to Facebook Advertisers •  Successful ad units
  • 30. BUILD Identify Parse Stability Guarantee GROW Mobile  App  Ads   Sharing Messaging MONETIZE Payments Audience Network
  • 31. Thank you