Beyond the Banner: Guarantee a Clean and Safe User Experience

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As presented at the Israel Mobile Summit 2014 by:
Amnon Siev, GeoEdge
http://www.israelmobilesummit.com

Published in: Technology, Business
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Beyond the Banner: Guarantee a Clean and Safe User Experience

  1. 1. Beyond the Banner: Guarantee a Clean and Safe User Experience Amnon Siev, CEO 1www.geoedge.com
  2. 2. 2 Ad Quality and Transparency solutions for Publishers/Developers and Platforms Online Ad Verification Mobile Ad Verification Premium proxy GeoEdge is the leading Ad Verification provider for the Mobile and Online advertising ecosystem www.geoedge.com
  3. 3. About GeoEdge • Over 500 worldwide customers: Was chosen as best new promising technology at ad:tech NY 3 www.geoedge.com
  4. 4. 4 You’ve Got a Great App So why should you care about Ad Quality? $ $ $ $ $ www.geoedge.com
  5. 5. 5 Here is what some ads are doing within apps … JUST LIKE YOURS! www.geoedge.com
  6. 6. 6 Click to Download 1 Use App See Banner2 Click Banner3 Download initiated (without user consent) 4
  7. 7. 7 Click to Download - Implications User experience Brand Reputation Policy 7 Spyware, Malware or Adware
  8. 8. 8 Mobile Auto Redirects 1 Use App See Banner2 Automatically Leaves App…and a new window is opened! 3
  9. 9. 9 Offensive and Sexual Content
  10. 10. 10 Deceptive Ads PolicyUser Experience www.geoedge.com
  11. 11. 11 Malware Auto expandable Phishing Gambling Auto play video Pop-ups Click to DL Auto Redirect Deceptive Ads Offensive Content AD QUALITY MATTERS! TAKE CONTROL! www.geoedge.com
  12. 12. 12 a m n o n @ g e o e d g e . c o m w w w. g e o e d g e . c o m
  13. 13. 13 We’re Hiring!
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