The local market
Home Center
The leading Israeli retailer
46 shops in Israel
4 Cyprus
5 Russia
3 Serbia
ACE
Franchisee of the American ACE Hardware
28 shops all over the country
Including 17 shops of Auto Depot retail chain
fo...
“Mom & Pop” shops
Represents the majority of Israel’s market
Mostly located in city centers
Why Israel?
Home Improvement & DIY in Israel
Estimated exports in 2013 - 1.5 million dollars
57%
20%
5%
10%
8%
Europe
North America
So...
Household
Lawn & Garden
Hardware
 Innovative and unique designs
 Eco- friendly products
 Cutting-edge technologies
 Worldwide leaders in the plastic in...
 Value for top-quality
 Reliable and experienced partner
 Israel to Europe Speed-to-market advantage
 Free Trade Agree...
Challenges
 Small companies with limited range of products
 Competing with low cost labor in Far East countries
 Plasti...
Opportunities
 Designed products
 Short time delivery
 Free trade agreement with Europe
 Reliable and experienced comp...
For further Information please contact:
Mrs. Caroline Nave
Manager - Home and Family products
Tel: +972-3-514-2982
Fax: +9...
Home Improvement & DIY Industry
Home Improvement & DIY Industry
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Home Improvement & DIY Industry

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Home Improvement & DIY Industry

  1. 1. The local market
  2. 2. Home Center The leading Israeli retailer 46 shops in Israel 4 Cyprus 5 Russia 3 Serbia
  3. 3. ACE Franchisee of the American ACE Hardware 28 shops all over the country Including 17 shops of Auto Depot retail chain for automotive products and accessories
  4. 4. “Mom & Pop” shops Represents the majority of Israel’s market Mostly located in city centers
  5. 5. Why Israel?
  6. 6. Home Improvement & DIY in Israel Estimated exports in 2013 - 1.5 million dollars 57% 20% 5% 10% 8% Europe North America South America Asia Other countries
  7. 7. Household
  8. 8. Lawn & Garden
  9. 9. Hardware
  10. 10.  Innovative and unique designs  Eco- friendly products  Cutting-edge technologies  Worldwide leaders in the plastic industry  Optimized flexibility to customers specifications Strengths
  11. 11.  Value for top-quality  Reliable and experienced partner  Israel to Europe Speed-to-market advantage  Free Trade Agreement with Europe and US  Complete package of services at your doorstep  Connections with International DIY Chains
  12. 12. Challenges  Small companies with limited range of products  Competing with low cost labor in Far East countries  Plastic industry based on changes of oil prices in the world  Price change in raw materials in the world
  13. 13. Opportunities  Designed products  Short time delivery  Free trade agreement with Europe  Reliable and experienced companies  Value for top quality
  14. 14. For further Information please contact: Mrs. Caroline Nave Manager - Home and Family products Tel: +972-3-514-2982 Fax: +972-3-514-2985 nave@export.gov.il www.export.gov.il Thank you

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