Vancouver Internet Marketing by Ismoip

Eye Opener to Internet Marketing
Ismoip.com
Ideation & Strategic Management of Internet Presence
All facts and figures are approx. and are only for reference purpose.)

Ismoip.com
16,072,028
“Internet Marketing” Searches on Internet / Month*
You are one of them
* Estimated combined figures on Google, Yahoo & Bing for keywords – Internet Marketing, Online Marketing, e-Marketing & Web Marketing including synonyms as in March, 2010

Ismoip.com
1,940,254
Internet Marketing Professionals Worldwide*
Ismoip is one of them
*Estimated as per present on various Professional Networking Websites as in March, 2010. It includes employees for various Internet Marketing companies, Professionals, Web Development companies who proclaim to be Internet Marketing experts and students of Internet Marketing

Ismoip.com
What is Internet Marketing?
Yes, you are thinking absolutely right. It is indeed a very played out question.

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Played out Answer to played out question:
Marketing of products or services over Internet using different channels like Search, Blogs & Social Media utilizing various techniques like SEO, SEM, Social Media Optimization, e-mail Marketing, Pod Cast, Video Cast, Paid Ads etc

Ismoip.com
Ismoip answer to played out question
Ideate
Understanding your business
Locating your customers
Researching Options
Brain Storming Ideas
Implement
Results
Unique Brand Building
Customer Acquisition
Increased Return on Investment
Innovating continuously
SEO, Social Media or Ads
All may not work for you
We chose the best options
Strategically manage them

Ismoip.com
Scenario example
“Forky Fashions” is Vancouver based Unisex Clothing store
Forky fashions knocks at Ismoip’s door to pursue its Internet Marketing
This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental.

Ismoip.com
IsmoipinvitesForky for a coffee meeting to discuss the Forky project in detail

Ismoip.com
Discussion Outcome
Forky is based in Downtown
Fashion store has very unique interior with clothing targeted for all age groups
Forky has a website, forkyfashions.com but only for users to check the ambience and address with some fancy graphics
Reviewed thrice on yelp.com, no presence on Facebook, Twitter presence just bare minimum
Marketing so far through offline channels like newspaper ads
Forky unable to grow and is facing tough competition from mega stores and now even online Retail stores

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After Discussion and getting to know the expectations, Ismoip does its research* on Forky Fashions
* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research

Ismoip.com
Ismoip Research
Target Market
No: of people who check websites of fashion stores
No: of potential customers using different mediums like Facebook, Twitter, Yelp, Four Square etc
No: of potential customers from Vancouver who Search for fashion stores on Google, Yahoo & Bing
* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research

Ismoip.com
Competitor Analysis
Ismoip Research
Fashion stores in Vancouver and particularly in Downtown
Online presence of stores compared to Forky fashions. Comparative visibility on Google, Yahoo & Bing
Paid Ads budget of competitors & How much they are spending on Google Ads
Conversion rate of competitors - Website traffic : Store Customers
Website comparative analysis – ease of use, navigation, analytics reporting etc
Social Media Presence of Competitors and Other Online marketing efforts
* Visit http://www.ismoip.com/Internet-Strategy-Vancouver/to know more about our cutting edge Research

Ismoip.com
IsmoipStrategy
Based on Research Forky Fashions need:
E-mail Marketing
Search Engine Optimization
Social Media Engagement
Search Engine Ads for Vancouver
Viral Marketing Campaigns
Website Enhancement
You Tube Channel
* Check ismoip.com for detailed Strategy on each of these

Ismoip.com
IsmoipStrategy
Based on Research Forky Fashions may not need:
Ads spend for non Vancouver Searches
Bookmarking websites presence
Pod Casting
Increase budget for Flyer Ads
Closing down Store 
Worry & Tension 
* Check ismoip.com for detailed Strategy on each of these

Ismoip.com
Ismoip Implements
Website Enhancement
Forky fashions new website now supports one Click Buying, Online rewards, Advanced Analytics to know what its users are doing and Social Media features
Users don’t wait to shift their loyalty to your Competitor’s website which is much easier to navigate and use, but now, forkyfashions.com is just as amazing as others
Users now come to website not only to review, buy or browse clothes, but also to win rewards, gift cards & Check the next Forky fashion Collection
* Visit www.ismoip.com/Website-enhancement.html to get details on Web enhancement

Ismoip.com
Ismoip Implements
Forky now have a great website, so next step is to make is visible to Search Engines, atleast for users from Vancouver
When someone searches for “Fashion Store Vancouver”, Ismoip made Forkyvisible in top 3-4 Search Results (possible with SEO).
Other keywords for which Forky is now visible in top 3-4 Search results are, “Best Clothing Vancouver”, “Vancouver clothing stores” & much more
Due to Ismoip led SEO , forkyfashions.com is getting 500% more traffic to its Website, from Vancouver
* Visit www.ismoip.com/Search-Engine-Optimization.html to get details on SEO

Ismoip.com
Ismoip Implements
621,000+ people from Vancouver are on Facebook, therefore Forky’s fan page created on Facebook, Viral Campaigns are held regularly
Twitter presence and customer interaction was enhanced. Forky shells out discount codes on Twitter and it has become one of the most successful marketing campaign
Forky ensures that users can easily share any design or information from its website on any Social Website
Social Media helped Forky to increase its brand presence and connect with its customers, get great reviews at yelp and increased check-ins at foursquare
* Visit www.ismoip.com/Social-media.html to get details on Social Media

Ismoip.com
Ismoip Implements
10 of its Facebook fans who discussed something about Forky on its Facebook page are selected for $100 in-store gift cards
Every day a new Twitter discount code is released for offer of the day
Both Campaigns have given Forky a image a new age Social Fashion House
100s of customers everyday are folking to Forky stores to get benefit of their Facebook & Twitter Dicounts, Forky now have 5,670 fans and 11,285 followers
* Visit www.ismoip.com/Social-media.html to get details on Social Media Viral Marketing

Ismoip.com
E-mail Marketing
Forky sends 1 email/week to its subscribers to update new offering
Paid Ads Marketing*
You Tube Channel
Forky’s YouTube channel telecast the videos of Contest winners, In-store happenings and reward announcements
Google Ads are run for relevant keywords. Facebook, Yahoo & Bing Ads are also used to capture the Ad tail
* Visit www.ismoip.com/Paid-Ads-Marketing.html to get details on How Ismoip optimizes Paid Ads Campaigns

Ismoip.com
Ismoip Results
Results
Forky in 5 months has become pioneer Fashion store in using optimal Internet Marketing
Its Website is no more a cost instead it is a revenue earner
Forky is much bigger a brand with 1000s of Online conversations going on about Forky Fashions
Forky Fashions is getting increased Return on its Investments (ROI) due to Ismoip

Ismoip.com
Coming up
Two slide Recap

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Recap 1
E-mail Marketing
Internet Marketing
Search Engine Ads
Website Enhancement
You Tube Channel
And much more
But you may not need all of these
* Visit www.ismoip.com to know more about it

Ismoip.com
Because all businesses are not same so Internet Marketing also can’t be same
Ideate
Understanding your business
Locating your customers
Researching Options
Brain Storming Ideas
Implement
Results
Unique Brand Building
Customer Acquisition
Increased Return on Investment
Innovating continuously
SEO, Social Media or Ads
All may not work for you
We chose the best options
Strategically manage them

Ismoip.com
1,940,254
Internet Marketing Professionals worldwide*
Do you still think Ismoip is just one of them, if not....
*Figure estimation method is given on footnote of slides 3

Ismoip.com
...then reach us by email or phone..
coffee@ismoip.com or 778.878.5591...
To not only discuss your project...
But to create a life long relationship!
www.ismoip.com

Ismoip.com
It might be an end of the presentation
But is the beginning of your relationship with
Ismoip
www.ismoip.com

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Vancouver Internet Marketing by Ismoip

by Ismoip on Mar 25, 2010

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Vancouver Internet Marketing by Ismoip — Presentation Transcript