Vancouver Internet Marketing by Ismoip

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Internet Marketing begins the day you think about your business model or your new product launch. First and foremost is the research on Target Market & Competitor Analysis followed by measurement and then implementation.

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Vancouver Internet Marketing by Ismoip

  1. 1. Eye Opener to Internet Marketing<br />Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />All facts and figures are approx. and are only for reference purpose.)<br />
  2. 2. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />16,072,028<br />“Internet Marketing” Searches on Internet / Month*<br />You are one of them<br />* Estimated combined figures on Google, Yahoo & Bing for keywords – Internet Marketing, Online Marketing, e-Marketing & Web Marketing including synonyms as in March, 2010<br />
  3. 3. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />1,940,254<br />Internet Marketing Professionals Worldwide*<br />Ismoip is one of them<br />*Estimated as per present on various Professional Networking Websites as in March, 2010. It includes employees for various Internet Marketing companies, Professionals, Web Development companies who proclaim to be Internet Marketing experts and students of Internet Marketing<br />
  4. 4. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />What is Internet Marketing?<br />Yes, you are thinking absolutely right. It is indeed a very played out question.<br />
  5. 5. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Played out Answer to played out question:<br />Marketing of products or services over Internet using different channels like Search, Blogs & Social Media utilizing various techniques like SEO, SEM, Social Media Optimization, e-mail Marketing, Pod Cast, Video Cast, Paid Ads etc<br />
  6. 6. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip answer to played out question<br />Ideate<br /><ul><li>Understanding your business
  7. 7. Locating your customers
  8. 8. Researching Options
  9. 9. Brain Storming Ideas</li></ul>Implement<br />Results<br /><ul><li> Unique Brand Building
  10. 10. Customer Acquisition
  11. 11. Increased Return on Investment
  12. 12. Innovating continuously
  13. 13. SEO, Social Media or Ads
  14. 14. All may not work for you
  15. 15. We chose the best options
  16. 16. Strategically manage them</li></li></ul><li>Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Scenario example<br />“Forky Fashions” is Vancouver based Unisex Clothing store<br />Forky fashions knocks at Ismoip’s door to pursue its Internet Marketing<br />This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental. <br />
  17. 17. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />IsmoipinvitesForky for a coffee meeting to discuss the Forky project in detail<br />This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental. <br />
  18. 18. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Discussion Outcome<br />Forky is based in Downtown<br />Fashion store has very unique interior with clothing targeted for all age groups<br />Forky has a website, forkyfashions.com but only for users to check the ambience and address with some fancy graphics<br />Reviewed thrice on yelp.com, no presence on Facebook, Twitter presence just bare minimum <br />Marketing so far through offline channels like newspaper ads<br />Forky unable to grow and is facing tough competition from mega stores and now even online Retail stores<br />This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental. <br />
  19. 19. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />After Discussion and getting to know the expectations, Ismoip does its research* on Forky Fashions<br />* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research <br />
  20. 20. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Research<br />Target Market<br />No: of people who check websites of fashion stores<br />No: of potential customers using different mediums like Facebook, Twitter, Yelp, Four Square etc<br />No: of potential customers from Vancouver who Search for fashion stores on Google, Yahoo & Bing<br />* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research <br />
  21. 21. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Competitor Analysis<br />Ismoip Research<br /><ul><li>Fashion stores in Vancouver and particularly in Downtown
  22. 22. Online presence of stores compared to Forky fashions. Comparative visibility on Google, Yahoo & Bing
  23. 23. Paid Ads budget of competitors & How much they are spending on Google Ads
  24. 24. Conversion rate of competitors - Website traffic : Store Customers
  25. 25. Website comparative analysis – ease of use, navigation, analytics reporting etc
  26. 26. Social Media Presence of Competitors and Other Online marketing efforts </li></ul>* Visit http://www.ismoip.com/Internet-Strategy-Vancouver/to know more about our cutting edge Research <br />
  27. 27. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />IsmoipStrategy<br />Based on Research Forky Fashions need:<br />E-mail Marketing<br />Search Engine Optimization<br />Social Media Engagement<br />Search Engine Ads for Vancouver<br />Viral Marketing Campaigns<br />Website Enhancement<br />You Tube Channel<br />* Check ismoip.com for detailed Strategy on each of these<br />
  28. 28. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />IsmoipStrategy<br />Based on Research Forky Fashions may not need:<br />Ads spend for non Vancouver Searches<br />Bookmarking websites presence<br />Pod Casting<br />Increase budget for Flyer Ads<br />Closing down Store <br />Worry & Tension <br />* Check ismoip.com for detailed Strategy on each of these<br />
  29. 29. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Implements <br />Website Enhancement<br />Forky fashions new website now supports one Click Buying, Online rewards, Advanced Analytics to know what its users are doing and Social Media features<br />Users don’t wait to shift their loyalty to your Competitor’s website which is much easier to navigate and use, but now, forkyfashions.com is just as amazing as others<br />Users now come to website not only to review, buy or browse clothes, but also to win rewards, gift cards & Check the next Forky fashion Collection<br />* Visit www.ismoip.com/Website-enhancement.html to get details on Web enhancement <br />
  30. 30. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Implements <br />Search Engine Optimization<br />Forky now have a great website, so next step is to make is visible to Search Engines, atleast for users from Vancouver<br />When someone searches for “Fashion Store Vancouver”, Ismoip made Forkyvisible in top 3-4 Search Results (possible with SEO). <br />Other keywords for which Forky is now visible in top 3-4 Search results are, “Best Clothing Vancouver”, “Vancouver clothing stores” & much more<br />Due to Ismoip led SEO , forkyfashions.com is getting 500% more traffic to its Website, from Vancouver<br />* Visit www.ismoip.com/Search-Engine-Optimization.html to get details on SEO <br />
  31. 31. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Implements <br />Social Media Engagement<br />621,000+ people from Vancouver are on Facebook, therefore Forky’s fan page created on Facebook, Viral Campaigns are held regularly<br />Twitter presence and customer interaction was enhanced. Forky shells out discount codes on Twitter and it has become one of the most successful marketing campaign<br />Forky ensures that users can easily share any design or information from its website on any Social Website<br />Social Media helped Forky to increase its brand presence and connect with its customers, get great reviews at yelp and increased check-ins at foursquare<br />* Visit www.ismoip.com/Social-media.html to get details on Social Media <br />
  32. 32. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Implements <br />Viral Marketing Campaigns<br />10 of its Facebook fans who discussed something about Forky on its Facebook page are selected for $100 in-store gift cards<br />Every day a new Twitter discount code is released for offer of the day<br />Both Campaigns have given Forky a image a new age Social Fashion House<br />100s of customers everyday are folking to Forky stores to get benefit of their Facebook & Twitter Dicounts, Forky now have 5,670 fans and 11,285 followers<br />* Visit www.ismoip.com/Social-media.html to get details on Social Media Viral Marketing <br />
  33. 33. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />E-mail Marketing<br />Forky sends 1 email/week to its subscribers to update new offering <br />Paid Ads Marketing*<br />You Tube Channel<br />Forky’s YouTube channel telecast the videos of Contest winners, In-store happenings and reward announcements<br /><ul><li>Google Ads are run for relevant keywords. Facebook, Yahoo & Bing Ads are also used to capture the Ad tail</li></ul>* Visit www.ismoip.com/Paid-Ads-Marketing.html to get details on How Ismoip optimizes Paid Ads Campaigns <br />
  34. 34. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip Results <br />Results<br />Forky in 5 months has become pioneer Fashion store in using optimal Internet Marketing<br />Its Website is no more a cost instead it is a revenue earner<br />Forky is much bigger a brand with 1000s of Online conversations going on about Forky Fashions<br />Forky Fashions is getting increased Return on its Investments (ROI) due to Ismoip<br />
  35. 35. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br /> Coming up<br />Two slide Recap<br />
  36. 36. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Recap 1 <br />E-mail Marketing<br />Internet Marketing<br />Search Engine Optimization<br />Social Media Engagement<br />Search Engine Ads<br />Viral Marketing Campaigns<br />Website Enhancement<br />You Tube Channel<br />And much more<br />But you may not need all of these<br />* Visit www.ismoip.com to know more about it<br />
  37. 37. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Because all businesses are not same so Internet Marketing also can’t be same<br />Ideate<br /><ul><li>Understanding your business
  38. 38. Locating your customers
  39. 39. Researching Options
  40. 40. Brain Storming Ideas</li></ul>Implement<br />Results<br /><ul><li> Unique Brand Building
  41. 41. Customer Acquisition
  42. 42. Increased Return on Investment
  43. 43. Innovating continuously
  44. 44. SEO, Social Media or Ads
  45. 45. All may not work for you
  46. 46. We chose the best options
  47. 47. Strategically manage them</li></li></ul><li>Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />1,940,254<br />Internet Marketing Professionals worldwide*<br />Do you still think Ismoip is just one of them, if not....<br />*Figure estimation method is given on footnote of slides 3<br />
  48. 48. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />...then reach us by email or phone..<br />coffee@ismoip.com or 778.878.5591...<br />To not only discuss your project...<br />But to create a life long relationship!<br />www.ismoip.com<br />
  49. 49. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />It might be an end of the presentation<br />But is the beginning of your relationship with<br />Ismoip<br />www.ismoip.com<br />

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