Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Search Engine Optimization<br />Killer Marketing...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Searches / Month Worldwide<br />Microsoft Sites ...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Highest Conversion Rate*<br />Search<br />16.2%<...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Click Distribution for Google Search Results<br ...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Real Estate Vancouver                           ...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />5 step Ismoip approach to SEO<br />Research<br /...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 1<br /><ul><li> Target Market : Each busine...
Competitor Analysis  : From which keywords your competitor’s are getting the maximum traffic to their website
Keyword Analysis  : Which are the most relevant and superior customer acquisition keywords for your business</li></ul>Rese...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 2<br /><ul><li>Measure the Search engine ma...
 Measure the expected traffic from each keyword
Measure the Return on Investment (ROI) from the whole SEO project</li></ul>Measure<br />Contact us to get your personalize...
Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 3<br /><ul><li> Optimize the website conten...
 Optimize the URLs & Meta tags
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Seo Vancouver by Vancouver based Internet Marketing Company

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This Presentation explains Ismoip's approach to SEO (Search Engine Optimization). Ismoip is Vancouver based Internet Marketing Company

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Seo Vancouver by Vancouver based Internet Marketing Company

  1. 1. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Search Engine Optimization<br />Killer Marketing Channel often underrated<br />
  2. 2. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Searches / Month Worldwide<br />Microsoft Sites (Bing etc)<br />87.80 Billion<br />8.53 Billion<br />4.09 Billion<br />9.44 Billion<br />10.11 Billion<br />Google Sites<br />Yahoo Sites<br />Baidu Sites<br />Others<br />131 Billion<br />Source: ComScore Feb 2010 report. <br />
  3. 3. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Highest Conversion Rate*<br />Search<br />16.2%<br />Source: ComScore 2009 report for Retail Industry. Conversion rate for traffic from other sources like email & Comparison shopping websites is 4.4% and 0.8% respectively <br />
  4. 4. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Click Distribution for Google Search Results<br />|------------Page 1 Ranking-----------------|<br />Source: http://training.seobook.com/google-ranking-value . Figures are rounded off. 90% people click on results appearing on Page 1 itself and only 10% goes to 2nd page.<br />
  5. 5. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Real Estate Vancouver 135,000<br />Chinese Restaurant Vancouver 8,232<br />Grouse Mountain 165,000<br />Sustainability Vancouver 3,800<br />Vancouver Canucks 301,000<br />*Number of broad searches performed/month on Google for respective keywords. This is to explain the fact that, no matter in which business you are, your customers are searching you on Google. If a city based search volume is so high, then imagine worldwide volume<br />
  6. 6. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />5 step Ismoip approach to SEO<br />Research<br />Results<br />Implement<br />Measure<br />Maintain Lead<br />Links to Best websites on<br />SEO are provided on Slide 12<br />*Each step explained in next slides.<br />
  7. 7. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 1<br /><ul><li> Target Market : Each business have unique target market
  8. 8. Competitor Analysis : From which keywords your competitor’s are getting the maximum traffic to their website
  9. 9. Keyword Analysis : Which are the most relevant and superior customer acquisition keywords for your business</li></ul>Research<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  10. 10. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 2<br /><ul><li>Measure the Search engine market for your product
  11. 11. Measure the expected traffic from each keyword
  12. 12. Measure the Return on Investment (ROI) from the whole SEO project</li></ul>Measure<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  13. 13. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 3<br /><ul><li> Optimize the website content for selected keywords
  14. 14. Optimize the URLs & Meta tags
  15. 15. Create the inbound link ecosystem
  16. 16. Produce Viral so that your inbound links for respective keywords keeps on increasing </li></ul>Implement<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  17. 17. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 4<br /><ul><li> In 2 weeks to 3months the results starts pouring in
  18. 18. Analyse the increase in traffic so as to optimize further
  19. 19. Explain the process to the client</li></ul>Results<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  20. 20. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Step 5<br /><ul><li> Maintaining the lead over competitors is an ongoing process
  21. 21. Based on the result & competitor analysis we keep on increasing the inbound links and tweaking other important factors as per the requirement</li></ul>Maintain<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  22. 22. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />We have not mentioned any technical stuff as there are tons of websites and forums explaining about SEO. Some of the best SEO resources are:<br />SEO Resources<br /><ul><li> http://www.seochat.com/ Explains every aspect of SEO, contributed by SEO experts
  23. 23. http://en.wikipedia.org/wiki/Search_engine_optimization Wikipedia SEO page
  24. 24. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Google’s self explanatory SEO page
  25. 25. http://www.seomoz.org/ Lots of SEO tools</li></ul>Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  26. 26. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Website enhancement<br />Internet Strategy Consulting<br />Internet Presence Management<br />Search Engine Marketing<br />Paid Ads Management<br />Viral Marketing<br />Social Media<br />Other Ismoip Services<br />Contact us to get your personalized SEO research report, it will give you a detailed analysis of what your customers are searching and what your competitors are doing. <br />
  27. 27. Ismoip.com<br />Ideation & Strategic Management of Internet Presence<br />Ismoip.com<br />Vancouver based unique Internet Marketing Company<br />

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