Pinterest Advertising | Promoted Pins
Upcoming SlideShare
Loading in...5
×
 

Pinterest Advertising | Promoted Pins

on

  • 164 views

 

Statistics

Views

Total Views
164
Views on SlideShare
164
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 1.Best social media site to driving commerce, cuz…instead of on relationship and messages2. Even tho P does’t have that many users as FB or T, the number of females users on P are 5 times more male users. 3. According to Business Insider, Pinterest's reach isn't huge compared to the leading social platforms such as Twitter and Facebook, but its impact on global e-commerce is huge (Facebook accounts for 28%, yet it has about five times as many active monthly users around the world as Pinterest)4. Even higher than Facebook referral and Twitter referral
  • In September 2013, Pinterest announced Promoted Pins, which is its first advertising product. Pinterest is only exploring promoted pins with "select businesses.”
  • The name “promoted pins” is borrowed from Twitter’s “promoted tweets” and Facebook’s “promoted posts.” There’s no colored box or prominent "sponsored" tag which we’ve seen a lot on other social network advertising: it’s difficult for users to distinguish Promoted Pins from normal ones.
  • 1. Because it’s not that distinguishable

Pinterest Advertising | Promoted Pins Pinterest Advertising | Promoted Pins Presentation Transcript

  • ISIS HUNG | MEDIA INNOVATIONS | 11.13.13 Pinterest Advertising
  • WHY SO IMPORTANT? Something Marketers Need to Know About ★ Focuses on showcasing “things” ★ Women, household spending decision makers ★ Accounts for 23% of global e-commerce sales in the 2nd quarter of 2013 ★ Average order value for Pinterest referrals to e-commerce site is $80
  • PINTEREST ADVERTISING Promoted Pins are “tasteful" and "transparent,” said CEO Ben Silbermann
  • MORE ABOUT PROMOTED PINS Features of Promoted Pins   ★ Relevant “Promoted Pins” appear after keyword search ★  Blend in rather seamlessly with the rest of the (non-paid) pins on a page
  • PINTEREST UNVEILS PROMOTED PINS
  • EFFECTIVENESS OF PROMOTED PINS Will Promoted Pins be an effective advertising tool?   ★  Won’t greatly affect user experience = More accepted by users ★  Provide relevant results = Great information for users ★  Hard to tell they exist = Users won’t ignore ads intentionally
  • DISCUSSION From this week’s article… “When SNA delivered content or impressions that provided entertainment or informational value or offered social value, consumers appeared ? more likely to respond favorably toward the ad” (Taylor et al., 2011). ★ How do you think Pinterest advertisers can utilize this knowledge to make their ads more favorable to users?