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AUGMENTED REALITY
& GOOGLE GLASS
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-07
2014-April-22
VAPOR LAB COWORKING
Brand...
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
...
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
...
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
...
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS...
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS...
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS...
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS...
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS...
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLAS...
RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGL...
RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGL...
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
ISIDRO NAV...
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Augmented Reality & Google Glass

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Presentation 'Augmented REality & Google Glass' at the 6th meeting of the Group Augmented Reality Barcelona at Vapor Lab Reus, April 22, 2014

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Transcript of "Augmented Reality & Google Glass"

  1. 1. AUGMENTED REALITY & GOOGLE GLASS RAUL GASA AUGMENTED REALITY BARCELONA - MEETUP-07 2014-April-22 VAPOR LAB COWORKING Brand & Social Strategy07 ISIDRO NAVARRO AR & VR - Architect
  2. 2. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS • Introduction – Augmented Reality Barcelona • Explorers • Development • Applications • Related themes 2
  3. 3. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS The Top 10 Google Glass Myths Myth 1 - Glass is the ultimate distraction from the real world Myth 2: Glass is always on and recording everything Myth 3 - Glass Explorers are technology-worshipping geeks Myth 4 - Glass is ready for prime time Myth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 - Glass covers your eye(s) Myth 7 - Glass is the perfect surveillance device Myth 8 - Glass is only for those privileged enough to afford it Myth 9 - Glass is banned... EVERYWHERE Myth 10 - Glass marks the end of privacy 3 WEB
  4. 4. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EVOLUTION 4 WEB
  5. 5. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS INSIDE GOOGLE GLASS 5 WEB
  6. 6. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS NEXT STEP GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices 6 WEB
  7. 7. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EXPLORERS COMMUNITY 7 WEB
  8. 8. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GLASSWARE – APPLICATIONS 8 WEB
  9. 9. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS ‘MY GLASS’ APP 9
  10. 10. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GLASS DEVELOPMENT KIT - GDK The Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE 10 WEB
  11. 11. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS SOFTWARE DEVELOPMENT KIT - SDK 11 METAIO ARPA - SDK WIKITUDE - SDK
  12. 12. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS METAIO AND CAR INDUSTRY METAIO to Unveil First Hands-Free Car Manual on Google Glass, New 3-D Tracking Technology and optimized wearable augmented reality platform 12 WEB VIDEO
  13. 13. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS CityViewAR - HITLABNZ ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions. 13 WEB VIDEO
  14. 14. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EUROLEAGUE BASKETBALL The first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle. 14 WEB VIDEO
  15. 15. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS LAYAR for GOOGLE GLASS LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’ Geolayers (QR), interactive printings and advertisements. 15 WEB VIDEO
  16. 16. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes. 16 WEB VIDEO
  17. 17. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS WORD LENS – QUEST VISUAL Word Lens instantly translates printed words using the Glass camera, in real time! Simply look at some printed text, hold your head still, and see it translated, with no network connection required! 17 WEB VIDEO
  18. 18. RELATED THEMESAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GALAXY GLASS SAMSUNG patents what looks like a wearable augmented reality rival to Google Glass 18 WEB
  19. 19. RELATED THEMESAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS X6 GLASS - ODG MICROSOFT plans to start developing AR Glasses too with ODG 19 WEB SENSORS High-precision IMU sensors enable a seamless augmented experience and location-centric awareness. DISPLAYS Dual HD see-through displays with brilliant 3D imagery. CLIP-ON MODULES Expands the high-res HD camera capabilities with Short- wave Infrared vision or Laser Rangefinder. PROCESSOR Powerful multi-core processor running a custom, optimized Android OS. CONNECTIVITY Integrated WiFi, GPS and Bluetooth. NEWS
  20. 20. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS ISIDRO NAVARRO 20 LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup Web
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