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Augmented Reality - AR & Marketing
 

Augmented Reality - AR & Marketing

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Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing

Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing
List of speakers:
Raul Gasa – ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.

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    Augmented Reality - AR & Marketing Augmented Reality - AR & Marketing Presentation Transcript

    • AUGMENTED REALITY & MARKETING AUGMENTED REALITY BARCELONA - MEETUP-04 2014-january-23 MOBILE WORLD CENTRE 04 RAUL GASA Brand & Social Strategy ISIDRO NAVARRO AR & VR - Architect
    • By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality & MARKETING • Introduction – ‘Augmented Reality Barcelona’ new branding – Top trends for 2014 • Development • Applications • Related Themes AUGMENTEDREALITYBARCELONA.COM @AR_BCN 2
    • Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona New brand AUGMENTEDREALITYBARCELONA.COM @AR_BCN 3
    • Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Augmented Reality Barcelona Why a brand? • A brand is stronger than just a Meetup group • Get together companies and professionals of AR development • Networking and projects • Be a reference in Barcelona for AR technology. • Think global – act local: From Barcelona to the world AUGMENTEDREALITYBARCELONA.COM @AR_BCN 4
    • Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Online Identity AUGMENTEDREALITYBARCELONA.COM @AR_BCN 5
    • Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Augmented Reality Barcelona Web site: Act as community and a magazine • Main challenge: Be a reference in AR in Barcelona (…to the world, remember…) • How? With your help • Why? It’s helpfull for all of us (not only developers but also agencies) • What? Your news, your expertise, your point of view. It is the best content AUGMENTEDREALITYBARCELONA.COM @AR_BCN 6
    • Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Social Networks Are what we are as a community Are what we do (Events, Networking) Is what we share Is who we are as individual professionals (Networking) AUGMENTEDREALITYBARCELONA.COM @AR_BCN 7
    • Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA INTRODUCTION #ARBCN_mkt Augmented Reality Barcelona Today on Twitter #ARBCN_mkt AUGMENTEDREALITYBARCELONA.COM @AR_BCN 8
    • Augmented Reality & MARKETING INTRODUCTION By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt Top 10 Internet and tech trends for 2014 IoT – Internet of Things Wearable devices Augmented Reality Big Data and machine learning algorithms mHealth technology 3D printing Intraday delivery Mobile payment and virtual currencies Electric cars E-learning Link to Post by Michael Altendorf AUGMENTEDREALITYBARCELONA.COM @AR_BCN 9
    • Augmented Reality & MARKETING CRAFTAR - CATCHOOM CraftAR can be used in two ways: Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. Image Recognition only - Skip the pop-up effect and lead directly to content in fullscreen. Examples are coupons, websites or additional information. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 10 #ARBCN_mkt DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA DEVELOPMENT #ARBCN_mkt CRAFTAR - CATCHOOM CRAFTAR CONTENT CREATOR AUGMENTEDREALITYBARCELONA.COM @AR_BCN 11
    • Augmented Reality & MARKETING AURASMA AURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP. Now is a service of HP Autonomy. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 12 #ARBCN_mkt DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt AURASMA STUDIO AURASMA STUDIO – CONTENT CREATOR FOR AURASMA WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 13
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt JUNAIO - METAIO METAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen. JUNAIO app was created in 2010 WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 14
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt METAIO CREATOR METAIO CREATOR – AR CONTENT CREATOR FOR JUNAIO WEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN 15
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt LAYAR LAYAR Founded in 2009 provides tools and services for augmented reality and interactive print. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 16
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt LAYAR CREATOR LAYAR CREATOR – CONTENT CREATOR FOR AR CAMPAIGNS WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 17
    • Augmented Reality & MARKETING DEVELOPMENT By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt BLIPPAR BLIPPBUILDER – AR CONTENT CREATOR WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 18
    • Augmented Reality & MARKETING McDonald's McMission JUNAIO With the “McMission” application McDonald’s gives customers the chances to get an inside view into the company’s commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. “McMission” gives McDonald’s customers an engaging overview about the corporate responsibility report. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 19 #ARBCN_mkt APPLICATIONS By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt INITION AR for Property Marketing and Real State WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 20
    • Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt EXPLORE ENGAGE Interaction projects for Marketing and Industry WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 21
    • Augmented Reality & MARKETING RETAIL - SLYCE & HOVR.IT Slyce & Hovr.it are currently developing a mobile app based on this concept that can be used to take pictures of a product in-store, enabling a user to purchase the item from the retailer immediately with smartphone. WEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN 22 #ARBCN_mkt APPLICATIONS By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt MOOSEJAW – MARXENT LABS MOOSEJAW X-RAY AR APP allows to see underwear products using x-ray illusion. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 23
    • Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt IBM - SHOPPING IBM allows to know more about products and select with custom filters. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 24
    • Augmented Reality & MARKETING APPLICATIONS By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt CATALOGUE IKEA IKEA launched the Catalogue IKEA App including AR to see contents of 3D models, videos and photo galleries. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 25
    • Augmented Reality & MARKETING ‘SECOND SCREEN’ - GALILEO JUNAIO CHANNEL ‘GALILEO’ incorporates the ‘Second screen’ concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 26 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING aiMIRROR aiMIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 27 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING RELATED THEMES By ISIDRO NAVARRO & RAUL GASA #ARBCN_mkt GIMBAL - GEOFENCING QUALCOMM - Gimbal Proximity Beacons WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 28
    • Augmented Reality & MARKETING Estimote beacons Estimote beacon has a built-in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2.4 GHz Bluetooth®signals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 29 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING Mobile to Mortar - inMARKET Mobile to Mortar™ iBeacon Platform from inMarket is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences. WEB VIDEO AUGMENTEDREALITYBARCELONA.COM @AR_BCN 30 #ARBCN_mkt RELATED THEMES By ISIDRO NAVARRO & RAUL GASA
    • Augmented Reality & MARKETING #ARBCN_mkt By ISIDRO NAVARRO & RAUL GASA ISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup AUGMENTEDREALITYBARCELONA.COM @AR_BCN 31