1. Tathagat Varma
VP, Strategic Process Innovations
7 Innovation Labs
2. Discussion Topics
3. How it all started?
4. With the advent of mass production …
5. then somewhere down the line…
6. …and now!
7. • Task: Visually describe
your creative / innovation
/ new product
• Time: 3 min
• Tip: Keep it simple
8. Does it look like this?
9. Or, like this?
10. Why is NPD such fun
an effective lighting
11. Problem: How to
help farmers get
best prices for their
12. and a world of exciting new ideas…
13. New Product Development: Old vs New
Large R&D $$$s
Long gestation period
Forecast based Production
Top 3 / Land grab
Slow upgrade cycle
Saturated + emerging markets
Small Startup $s (and ¢)
Feedback based Design
Long tail / Zero Billion $
Often Social Innovations
Fast upgrade cycle
14. Our Charter?
15. Our challenge…
• Idea to Launch
• Sell ‘Free’
• Protect investment
Images: http://www.appcelerator.com/products/, http://www.ccfninsurance.com/wp-content/uploads/2013/03/costs.jpg
17. Many reasons, but my 2¢…
and customer needs
process that gives
no opportunity to
get an early real-
world feedback for
leading to conflicts,
of efforts and
Premature Scaling up
too soon before all
aspects have been
18. Sample these beauties…
19. How to make it better?
way to do it
20. What are we trying to solve?
21. How about the scientific method…
“a method or procedure
that has characterized
natural science since
the 17th century,
consisting in systematic
experiment, and the
and modification of
22. Would it solve all problems?
The scientific method is a pattern of
problem-solving behavior employed
in finding out the nature of what
exists, whereas the design method is
a pattern of behavior employed in
inventing things of value which do
not yet exists. Science is analytic,
design is constructive.” (Gregory,
23. …and how does our product
development process look like?
“The Stage-Gate system assumes that the proposed strategy is the right strategy; the
problem is that except in the case of incremental innovations, the right
strategy cannot be completely known in advance. The Stage-Gate system is not
suited to the task of assessing innovations whose purpose is to build new growth
businesses, but most companies continue to follow it simply because they see no
Clayton Christensen, “The Innovator’s Dilemma”
24. Does Agile help?...yes, but…
What if you didn’t
know if you wanted a
painting, a sculpture or
a mousetrap, a
Monalisa or a Facebook
or a Porsche?
How would you
25. So, what else can we do?
26. Learn from children!
27. How Children Learn?
Holt observed hundreds of children and came to an
interesting conclusion. He found that the best
learners are also the ones that are having the
most fun. The best learners are the ones that like
to play with the noise around them.
Play doesn’t work if it isn’t fun, which means that
learning in times of chaos and change will tend to
work best when it is fun as well. Play minus fun
equals labor, which doesn’t have the same
28. Customer Development
29. GET OUT OF THE BUILDING…
Instead of making complex plans
that are based on a lot of
assumptions, you can make
constant adjustments with a
steering wheel call the Build-
Measure-Learn feedback loops.
Through this process of steering,
we can learn when and if it’s time
to make a sharp turn called a pivot
or whether we should persevere
along the current path
The MVP is that version of a new
product which allows a team to
collect the maximum amount of
validated learning about
customers with the least effort or
development time. The MVP lacks
many features that may prove
essential later on.
MVP is not a minimal product!
31. Validated Learning
• Validated learning about customers is the measure of progress in a Lean
Startup – not lines of working code or achieving product development
• Process in which one learns by trying out an initial idea and then
measuring it to validate the effect. Each test of an idea is single iteration in
a larger process of many iterations whereby something is learnt and the
lessons applied to the succeeding tests.
• Typical steps in validated learning:
– Specify a goal
– Specify a metric that represents the goal
– Act to achieve the goal
– Analyze the metric - did you get closer to the goal?
– Improve and try again
33. To conclude…
Solving a problem
makes us happy
Happy minds are
Agile methods aid
35. And remember…in the end, there is no
such thing as a ‘problem’!!!