Avoiding Common Product Owner           Mistakes         Prajakta Thakur           2012, September            www.agiletou...
Product Ownerwww.agiletour.org
Common PO Mistakes                         Mistake            Mistake #      #3                 Mistake #                2...
Mistake #1Lack of Product Goals and Vision “To the person who does not know where he wants to go, there is no favorable wi...
Developing Vision                                                  Who is the target customer?                   product v...
Sharing the Vision• Shift from Documents to Discussions• Make Product Backlog DEEP• Progressively Refine Requirements     ...
Mistake #2            Lack of Product Priorities“Good things happen when you get your priorities straight.” - Scott Caan  ...
Main Factors in Prioritization• Business value of features   - Financial   - Non-financial• Cost of development and suppor...
Combining Risk and Value  High               High Risk                       High Risk               Low Value            ...
Mistake #3                  Lack of Planning“By failing to plan, you are planning to fail.” - Benjamin Franklin           ...
The Iron Triangle                      Scope              (Features, Functionality )                     QualityResources ...
Effective Sprinting• Progressively refine the Plans• Favor scope changes when possible• Deliver working software and some ...
Mistake #4                    Micro Management"Micromanaging damages employee engagement, undermines confidence,squashes i...
Effective Team Management• Encourage Self-Organization within team• Encourage Collaboration through Commitment• Foster Tea...
Mistake #5      Lack of Effective Communication“You can have brilliant ideas, but if you cant get them across, your ideasw...
Effective Communication• Tailor Message to best match the audience• Be a Good Listener , especially to the Team• Establish...
Attributes of an Effective PO                        Business Savvy                       Available for Team              ...
Recapping the Mistakes                         Mistake            Mistake #      #3                 Mistake #             ...
Thank You !  Q&A  www.agiletour.org
References•   Succeeding with Agile, Mike Cohn•   http://www.scrumalliance.org/articles/115-the-product-vision•   http://r...
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AT2012_Pune_commonmistakesPO_PrajaktaT

  1. 1. Avoiding Common Product Owner Mistakes Prajakta Thakur 2012, September www.agiletour.org
  2. 2. Product Ownerwww.agiletour.org
  3. 3. Common PO Mistakes Mistake Mistake # #3 Mistake # 2 4Mistake Mistake # #1 5 Lack of Lack of Planning Micro Product Lack of Management Priorities Lack of Product EffectiveGoals and communication Vision www.agiletour.org
  4. 4. Mistake #1Lack of Product Goals and Vision “To the person who does not know where he wants to go, there is no favorable wind.” - Seneca www.agiletour.org Image: gmvsajmer.engo.in
  5. 5. Developing Vision Who is the target customer? product vision Which customer needs will the product address? product roadmap What will be the product USPs? release plan What are our competitors doing? iteration plan How will product evolve ? daily plan What is the target timeframePlanning Onion and budget ? www.agiletour.org Image: rsastories.wordpress.com/tag/scrum/
  6. 6. Sharing the Vision• Shift from Documents to Discussions• Make Product Backlog DEEP• Progressively Refine Requirements Cone of Uncertainty www.agiletour.org Image: rsastories.wordpress.com/tag/scrum/
  7. 7. Mistake #2 Lack of Product Priorities“Good things happen when you get your priorities straight.” - Scott Caan www.agiletour.org Image: emailclient-expert.blogspot.com
  8. 8. Main Factors in Prioritization• Business value of features - Financial - Non-financial• Cost of development and support• Significance and amount of knowledge gained• Risk mitigated by features www.agiletour.org
  9. 9. Combining Risk and Value High High Risk High Risk Low Value High Value Avoid Do 1stRisk Low Risk Low Risk Low Value High Value Do Last Do 2nd Low Low High Value www.agiletour.org
  10. 10. Mistake #3 Lack of Planning“By failing to plan, you are planning to fail.” - Benjamin Franklin www.agiletour.org Image: warriorfitness.org
  11. 11. The Iron Triangle Scope (Features, Functionality ) QualityResources Schedule(Cost, Budget ) (Time) www.agiletour.org
  12. 12. Effective Sprinting• Progressively refine the Plans• Favor scope changes when possible• Deliver working software and some value-add each sprint• Avoid Billiard Ball Sprints• Keep Timeboxes regular and strict• Don’t change the goal• Get Feedback, Learn and Adapt www.agiletour.org
  13. 13. Mistake #4 Micro Management"Micromanaging damages employee engagement, undermines confidence,squashes innovation and often produces disappointing results."- Karen Miller www.agiletour.org Image: economictimes.indiatimes.com
  14. 14. Effective Team Management• Encourage Self-Organization within team• Encourage Collaboration through Commitment• Foster Team Learning• Delegate Decision Making where apt www.agiletour.org
  15. 15. Mistake #5 Lack of Effective Communication“You can have brilliant ideas, but if you cant get them across, your ideaswont get you anywhere.” - Lee Iacocca www.agiletour.org
  16. 16. Effective Communication• Tailor Message to best match the audience• Be a Good Listener , especially to the Team• Establish Rapport with Team , encourage Participation• Ensure availability, especially for remote team members www.agiletour.com
  17. 17. Attributes of an Effective PO Business Savvy Available for Team Empowered Communicative Decisive www.agiletour.org
  18. 18. Recapping the Mistakes Mistake Mistake # #3 Mistake # 2 4Mistake Mistake # #1 5 Lack of Lack of Planning Micro Product Lack of Management Priorities Lack of Product EffectiveGoals and communication Vision www.agiletour.org
  19. 19. Thank You ! Q&A www.agiletour.org
  20. 20. References• Succeeding with Agile, Mike Cohn• http://www.scrumalliance.org/articles/115-the-product-vision• http://rsastories.wordpress.com/tag/scrum/• http://www.hennebert.org www.agiletour.org

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