At2012 chennai 3areasof_productmanagement_merlynj

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At2012 chennai 3areasof_productmanagement_merlynj

  1. 1. My Top 3 Areas that Product Managers Adapt with Agile Merlyn Jyothi 20 October, 2012
  2. 2. About me• Agile Coach at Valtech India Systems, Bangalore• Interested in Enterprise transformation - partial to all things PO• Hobbies o Reading (more successful with audibles) o Crafts (when I can sneak in the time)05/05/09 www.agiletour.com
  3. 3. Who is a Product Manager? Internal External Market, (teams, (Partners, stakeholders) Analysts) Customers Product Manager05/05/09 www.agiletour.com
  4. 4. Agile Team’s Dependency on the Product Manager• Direction with respect to "what to build“• Determine highest business value• Align with market cycle and sentiment05/05/09 www.agiletour.com
  5. 5. Completing the Agile Circle• Agile Product Manager o Could take on the role of the Product Owner o Invest in a proxy05/05/09 www.agiletour.com
  6. 6. 1st Area: Roadmaps (Alignment)• Agile team cadences align with roadmap release milestones o Agile team reviews the expectations at the beginning of every cadence in order to set priorities o Internal vs External roadmaps o Degree of clarity higher in imminent releases05/05/09 www.agiletour.com
  7. 7. 1st Area: Roadmaps (Timing)• Product Managers need to ensure that market research, executive buy-in, and budget approvals are in time for the Agile team to start working on the release05/05/09 www.agiletour.com
  8. 8. 1st Area: Roadmaps (Succession)• Translate customer vision to team vision• Sprint zero ensures that the team gets a once over for the stories expected in the current release• Story mapping, release planning, walking the wall05/05/09 www.agiletour.com
  9. 9. 2nd Area: Increased Transparency (Backlog)• Prioritized backlog• User stories that capture value• Granular understanding05/05/09 www.agiletour.com
  10. 10. 2nd Area: Increased Transparency(Availability)• Get to hear the Agile team’s point of view• Active participation at ceremonies and on- demand• Acceptance within each sprint05/05/09 www.agiletour.com
  11. 11. 3rd Area: Sales and Marketing Interactions• Increase credibility by tracking sprint progress in Status reports• Intermediate Showcases o Invite Pre-Sales, Solution Consultants, and Marketing folks to Sprint demos o Record sprint demos and make them available o 9 minute – psychological sizing05/05/09 www.agiletour.com
  12. 12. 3rd Area: Sales and Marketing Interactions• Build incrementally o Marketing collateral o Sales Guides• Prospect pitch o Include real screenshots o Provide demos• Take a half-finished release to test customer reactions at User conferences• Plan launches confidently05/05/09 www.agiletour.com
  13. 13. Summary• My Top 3 Areas that Product Managers Adapt with Agile o Roadmapping o Transparency o Sales and Marketing interactions05/05/09 www.agiletour.com

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