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Think! Amsterdam78% of consumers trustpeer recommendations
Think! AmsterdamPeople underthe age of 30don’t knowlife withoutthe internet.
TOURISM BRAND Think! Amsterdam Our definition: • The sum of all stories somebody hears about a destination (but not all sources are equally credible) • The sum of all experiences during a trip (but not all experiences are equal)
BUILD BRAND THROUGH PEOPLE‟S STORIES Think! Amsterdam X advertising stories
GOAL #FIAF12 Think! Amsterdam - Increase awareness of Flanders as a festival destination. - Bring online influencers to Flanders to experience the festival scene & stimulate conversation about Flanders.
RETURN Think! Amsterdam - Connection with bloggers as festival buddies - Authentic stories about festival & destination - Happy bloggers & inspiration for their followers - „Ambassadors‟ for Flanders
SOME NUMBERS Think! Amsterdam - Number of written blogpost: 257 (so far) - Number of unique visitors: > 7.500.000 - Total reach of blogposts: > 11.500.000 - Number of Facebook fans of all bloggers: > 300.000 - Number of Twitter fans of all bloggers: > 550.000
Think! Amsterdam“Get people talking about Dallas”
Think! Amsterdam“This promotion/activity brought out the best in all of us. Weapproached total strangers without fear or judgement. We lookedeach other in the eye, spoke and smiledI just want to say „thank-you‟ for such an absolutely fun andmemorable experience.”-- Len Stanley