Current Online Marketing Trends


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Current Online Marketing Trends

  1. 1. Know the Current Online Market with TobocBiz SEO/SMO Experts
  2. 2. Internet Users worldwide Internet Users Worldwide 2.4 Billion Population Penetration 34.3% Source: Internet World Stats
  3. 3. Search Engine Usage worldwide Source: ComScore
  4. 4. Social Media Statistics
  5. 5. Social Media Trends worldwide
  6. 6. • With close to a billion active users on the site, Facebook is a behemoth in the social media world. • 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya) • Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2) • Facebook users share 2.5B pieces of content on the site each day (source: Nielsen) • 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot) Facebook
  7. 7. • YouTube is the #2 search engine on the web making it one great resource for traffic and leads. • YouTube drove 250,000 visits to its website in 2012(source: Zappos) • 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group) • 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group) • The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers) • 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2) Youtube
  8. 8. • With over 238 million users, LinkedIn is a great site for businesses looking to increase traffic and leads. • 43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting) • 61% of social media users primarily use LinkedIn for professional networking (source: Lab42) • 60% of LinkedIn users have clicked on an ad on the site (source: Lab42) • 51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton) LinkedIn
  9. 9. • Twitter users send 400M tweets each day (source: Nielsen) • 50% of technology companies have acquired a customer through Twitter (source: Hubspot) • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour (source: American Express OPEN Forum) • 69% of online business-to-consumer marketers use Twitter, compared to 80% for business-to-business (source: Brafton) Twitter
  10. 10. • 70% of brands have presences on Google+, up 4% from Q4 2012 (source: Simply Measured) • 41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business (source: Brafton) • 12% of social media log ins by online retailers are with Google+ (source: Gigya) • Facebook's share of social logins dropped from 54% to 49% during 4Q12, while Google’s share increased from 25% to 31% (source: Janrain) Google+
  11. 11. • 90% of US online specialty retailers use Pinterest, up from 81% in 2012 (source: L2) • 83.8% of luxury brands have a presence on Pinterest (source: L2) • 69% of brands have presences on Pinterest, up 10% from Q4 2012 (source: Simply Measured) • 25% of online US women use Pinterest, compared to 5% for men (source: Pew Research Center) Pinterest
  12. 12. Social Media : Business Importance Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot) Social networks influence nearly 50% of all IT decision makers (LinkedIn) 74% of consumers rely on social networks to guide purchase decisions (SproutSocial) The top 20% of B2B marketers in social media lead generation, increased revenue by 20% More than $917 billion worth of retail sales last year were “web-influenced” (Forrester) 78% of respondents said that companies’ social media posts impact their purchases (Forbes) 63% of companies using social media say social media has increased marketing effectiveness among other benefits. 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user (Nielsen)
  13. 13. About TobocBiz • TobocBiz is dedicated to the fine art of creating a pull and brand awareness for SMEs and e- commerce companies through the limitless potential of Online Marketing. • A closely knit team of designers, developers, writers, digital marketers, strategists and subject matter experts bringing universal attention to your business.
  14. 14. More About us At TobocBiz, We breathe Online Marketing, plot extensive Social Media strategies and Inbound marketing strategies. We build cool cutting edge websites, world-class e-commerce portals, productive mobile apps and deliver specialized QA services through “Agility in Services Delivery” TobocBiz is the Services unit of Toboc International. Toboc International is a Canada based e-commerce enabler for SMEs world over. We provide B2B trading platform (, Online Marketing Services and Technology Services (TobocBiz) under the group’s umbrella. We also provide Daily deals platform for B2C consumers via
  15. 15. For any Queries +91-80-4064-0000 Be social with us:
  16. 16. Amplify your business reach today… call TobocBiz