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Twitter Marathon

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What is a Twarathon. On 18 June 2009 the Isabella Foundation has the intention to raise attention by organising a Twitter Marathon of 42 hours, 19 minutes and 5 seconds. This presentation explains the …

What is a Twarathon. On 18 June 2009 the Isabella Foundation has the intention to raise attention by organising a Twitter Marathon of 42 hours, 19 minutes and 5 seconds. This presentation explains the concept idea of the the Twarathon. Please contact us to sponsor this fundraising program.

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  • 1. Tel: +31 6 55 32 6005 contact Antal de Waij
  • 2. The Isabella Foundation is attributed to Isabella... The Isabella Foundation is about many more children like here
  • 3. Dream Isabella Foundation
    • Our dream is to build a small scale home for individuals with a chromosome disorder called IDIC15 or related disorders.
    • Having IDIC15 this means that children suffer from mental retardation within an autistic spectrum. Their abilities to learn are limited.
    • So they can live 24/7 under supervision when their families are not able to do so.
    • Giving information to parents with IDIC 15 children (buddy system).
    • Organizing congreses and information gatherings for parents.
    • Publish educational, scientific information on IDIC15 related disorders.
    • Promote awareness.
    • Work together with (local) governments, health insurance organizations and other healtcare entities.
    • Fundraising activities.
  • 4. so what will we do?
  • 5. TWarathon
  • 6. On June 18. 2009 We will organize the first Twarathon in history; a Twitter Marathon
    • A marathon is 42.195 kilometers
    • Our TWaraton will be held 42 hours, 19 minutes and 5 seconds
    • Date July 18. 2009
    • We will try to engage people into the goal of the www.isabellafoundation.nl
    • Tweets will share stories of the how these childres live
    • Goal of TWarathon is to gain as many followers as we can
    • Companies become a sponsor for each follower
    • Other sponsor options are available (see other slides)
    • Individual followers can make a micro donation on the Isabella Foundation website
    • The TWarathon can be followed around the globe
  • 7. We will have a TWarathon about dreams.. So we will be able to fulfill our dream
    • We will answer questions of followers or people who want to follow their dreams
    • Tweets will constantly try to engage people to follow their dreams through a smart programmed format
    • By following the TWarathon they will help us to realise our dream: start a home for authistic children who suffer from mental retardation
    • We will share stories of the lives of children with IDIC15 and related disorders in a positive, friendly way
    • We will tell real life stories of the difficulties people suffer in their day to day live
    • The home is about the quality of life, so we will take examples from all walks of life that represent the quality of live that we take for granted
    • We will interview people who have accelerated in Arts, Food, Architecture, Wine, Music, Sports
    • We will share stories about the motivation of other people to make their dream come true
    • We will have interviews with experts and well known people who live their dream so we can learn from them
    • We will follow blogs and share links about dreams
    • We will educate followers to follow their dreams
    • The core message will be ‘IF you would follow your dream, what would happen’
  • 8. How Twitter works
  • 9. What is Twitter? Mar 2009 Twitter is a service to communicate and stay connected with friends. through the exchange of quick frequent answers to the question: what ar you doing?
  • 10.
    • You simply answer the question ‘What ar you doing?’ and push Update
    • You see tweets of your friends / followers in your screen
    Twitter: How to: Tweet Mar 2009 You simply answer the question ‘what are you doing?’ and push update: you see tweets of your friends in your screen
  • 11.
    • Symply type a name or subject and you will get a list.
    • By pushing the button you can follow people that you find interesting.
    • Finding interesting people can also work by ‘digging’ into the followers or friends of people you like.
    Twitter: How to: Getting Friends / Followers Mar 2009 Click ‘Find People’ and type a ‘phrase’ or ‘name’ and push the search button.
  • 12.
    • By Pushing the Follow Button you start following the interesting people you like.
    • Often they will respond to you by starting to follow you.
    • As soon as this happens you are able to sent Direct Messages.
    Twitter: How to: Getting Friends / Followers Mar 2009 Push the ‘Follow’ button and start following Tweets.
  • 13. How will it look?
  • 14. Example
  • 15. While TWarathon runs we will change the page for more FUN! Example
  • 16. While TWarathon runs we will change the page for more FUN! Example
  • 17. About the TWarathon content
  • 18. 42 Hours 19 minutes and 5 seconds of programming
    • This campaign is about fulfilling your dream
    • We have a list of themes scheduled such as
    • The Isabella Foundation’s Dream
    • Great Things in Life: Arts: interview with Artist
    • A day in the Life of: Isabella
    • Great Things in Life: Architecture: interview with world famous architect on how he would shape the Isabella Foundations home
    • A day in the Life of: other children
    • The Art of Life: interview with well known hapiness professor
    • How do you take care of a Foundation financially: interview with a financial executive
    • How to handle: autism
    • Admiring people : interview with a well known soccer trainer on how he made is dream come true
    • How to handle: mental retardation
    • How to handle: strokes
    • Etc, Etc
  • 19. Visualization of Twarathon programming @Interview @Interview @Interview Sponsor Message Links to websites Theme 1 Hour 1 Sponsor Message Answering Tweet Questions Twarathon Promo Twarathon Promo Sponsor Message Theme 4 Hour 6 Twarathon Promo Theme 8 Hour 10 @Interview Sponsor Message Sponsor Message Tweets Twarathon Promo @Interview Sponsor Message @disussion @Interview Tweets Sponsor Message Links to websites Theme 10 Hour 14 Sponsor Message Answering Tweet Questions Twarathon Promo Sponsor Message Theme 16 Hour 16 Twarathon Promo Theme 20 Hour 23 @discussion Sponsor Message Sponsor Message Answering Tweet Questions Twarathon Promo @Interview Sponsor Message @Interview Tweets Q&A Sponsor Message Links to websites Theme 24 Hour 30 Sponsor Message Answering Tweet Questions Twarathon Promo Sponsor Message Theme 29 Hour 35 Twarathon Promo Theme 30 Hour 42 @Interview Sponsor Message Sponsor Message Answering Tweet Questions Twarathon Promo @Interview Example Sponsor Message Twarathon Promo Tweets
  • 20. Each # 1.000 twitter will receive a gift
    • This is connected to sponsorship package #6
    • We have a list of goodies / prizes lined up for followers to win
    • Key message: follow us on Twitter and you are able to win a prize
    • Prize types: hand made jewelry
    • Autographed football
    • Free CD
    • Ringtone download for free
    • Service (tbd)
    Concept depending on sponsor
  • 21. So how will this work?
  • 22. Twarathon network to engange fans Isabella Foundation has created Social Network websites in over 20 countries Social Networks throughout the world Newsmedia & pressreleas-es in various languages Network of Bloggers Followers on Twitter!
  • 23. Twarathon network support is in progress…… and growing Bloggers
  • 24. Sponsor options
  • 25. Sponsor packages Main Sponsor Sub Sponsor Individual Sponsor Program sponsor Donate Services Donate Prices for Twitter Auction +31 6 55 32 6005 contact Antal de Waij 1 4 5 2 3 6
  • 26. Thank you! Follow us on:
    • www.twitter.com/isabellafndtn
    • www.isabellafoundation.blogspot.com
    • www.isabellafoundation.nl (also available in english)
    • [email_address]
    • [email_address]
    • Isabellafoundation (Dutch & English language)
    • + 31 655 32 6005
  • 27. Become a fan! Stay in touch

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