Social media for careers guidance


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Social media for careers guidance

  1. 1. Social Media for Careers Guidance 19 th October 2011
  2. 2. Aims and Objectives <ul><li>Aims </li></ul><ul><li>To look at practical uses for social media in a careers guidance context. </li></ul><ul><li>Objectives </li></ul><ul><li>To become more familiar with social media. </li></ul><ul><li>To increase confidence in using these resources. </li></ul><ul><li>To discuss how they could be used in a career guidance context. </li></ul>
  3. 3. What is social media?
  4. 4. What is social media? Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts social media. Unabridged. Random House, Inc. media (accessed: September 02, 2011).
  5. 5. Why should you be interested in social media? <ul><li>Young people are using it - 91% of 16-24 years old used Twitter or Facebook in 2011 (Internet Access, Households and individuals, 2011, ONS Statistical Bulletin, 31 August 2011). </li></ul><ul><li>We can offer support with the digital literacy skills needed. </li></ul><ul><li>Employers and training providers are using social media as recruitment tools. </li></ul><ul><li>Professional networking. Access to a larger body of professional contacts and knowledge. </li></ul>
  6. 6. What’s digital literacy? ‘ The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information.’ (Ministry for Economic Development, New Zealand)
  7. 7. How? <ul><li>Guiding young people to reliable sources of online information and giving them the skills to evaluate them. </li></ul><ul><li>Online branding- helping them present themselves appropriately on the web. </li></ul><ul><li>Communicating with young people through social media sites. </li></ul><ul><li>Helping them be safe online. </li></ul>
  8. 8. What?
  9. 9. What? <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs </li></ul>
  10. 10. Twitter <ul><li>Set up a Twitter account. </li></ul><ul><li>Follow some people. Try UCAS, NAS, icould, Next Step and @CxnsNorthland </li></ul><ul><li>Post a tweet. </li></ul><ul><li>Send an @ message. </li></ul><ul><li>Search for a hashtag. Try #savecareers, #upforhire or #jobs </li></ul><ul><li>Create a list e.g. group together careers people, universities, training providers. </li></ul>
  11. 12. icould
  12. 13. Careersbox
  13. 14. Student Finance England
  14. 15. National Apprenticeship Service
  15. 16. UCAS
  16. 17.
  17. 18. Facebook <ul><li>Set up an account. </li></ul><ul><li>Look at some Facebook pages, try – icould, Careersbox, Student Finance, UCAS, Next Step. </li></ul><ul><li>Like Connexions Northumberland’s page! </li></ul>
  18. 19. Personal or Professional? <ul><li>Facebook </li></ul><ul><li>Friends only? </li></ul><ul><li>Social space? </li></ul><ul><li>Twitter </li></ul><ul><li>Friends? </li></ul><ul><li>Professional contacts? </li></ul><ul><li>Colleagues? </li></ul><ul><li>Organisations? </li></ul>
  19. 20. LinkedIn
  20. 21. Blogs <ul><li>Useful to share information in a longer format and to reflect on practice. </li></ul>
  21. 22. Top Tips <ul><li>You need to start using social media to get any benefit from it. </li></ul><ul><li>Once on social media keep communicating. </li></ul><ul><li>Make sure people know that you are there. Add your account addresses to your email signature. </li></ul><ul><li>Be sure to add information to your bio. People won’t follow unless they know something about who they are communicating with. </li></ul><ul><li>Don’t expect to be able to keep track of every message you receive or everyone you follow. </li></ul>