According to comScore, LinkedIn was the 25th most visited website in the world in December 2012 LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012
LinkedIn.com and LinkedIn Recruiter
Say: Now let’s talk about the differences between LinkedIn.com and LinkedIn Recruiter. We mentioned a few of the things you may do in LinkedIn recruiter already. To recap - [Animation 1] Say: LinkedIn.com is the personal side of the network. This is how you are used to accessing the network. LinkedIn.com is where your personal professional profile sits, where you build your network, participate in Groups, and get the latest news. What happens here stays here – and stays with you even when you move on or move up. Everything here is yours.
Ask: Okay, now let’s talk about LinkedIn Recruiter. What are some things you can do on Recruiter? Do: Comment on Customer responses.
[Animation 2] Say: LinkedIn Recruiter is the company side of the network. This is how you access the network for your work and doing your job. Recruiter is where you source candidates, post jobs, and send InMail communications. What happens in Recruiter stays in Recruiter – and also stays with your company.
[Animation 3] Say: Once you have access to your Recruiter account, a permeable wall is created between LinkedIn.com and Recruiter. So, although the two sites are distinct, your information is able to flow between them. For example, as we just talked about on the last slide, the profile you create on LinkedIn.com is the one you use to represent yourself when you post jobs and send InMail messages from Recruiter.
Time: 3 minutes
Build a Profile That Recruits – what do you think is the #1 Activity on LinkedIn today?
Looking at profiles is the #1 activity on LinkedIn.
People often think of their profile as their own personal space - when it’s not just you that you’re representing, it’s also your company. Think about your company’s employment brand, how can your represent both yourself and your employer’s brand? As you are updating your profile, or building one from scratch, ask yourself the following:
What is my goal? Who is my audience? How will my profile lead them to want to engage with me and learn more about our opportunities?
Say: When it comes to your profile, you’ll want to “show”, not “tell”. Give your profile a facelift with these key fields:
Name: Ensure that you have your full name with nothing more. Headline: Did you know that your headline doesn’t have to be your job title? Headlines should be creative, with professional flair, to explain what you do. Picture: A profile picture makes you more memorable and 7 times more likely to be viewed. Use a picture that represents who you are, professionally. Summary & experience: Use these sections to tell a story of who you are, and who you are looking for, all the while promoting your employer brand. Summarize your role and key contributions as sign posts of your skills while avoiding the CV style breakdown. Write your experience in a way that encourages viewers to say “Yes, tell me more…”
So building a strong profile is a way to engage with talent and promote your business in a targeted manner, and builds trust by using an authentic voice leading to further conversation.
Once you have these basics down, you can take your profile to the next level by using rich media which we will can cover of in our Advanced session.