Social strategy

155 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
155
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social strategy

  1. 1. Social Strategy Twitter & Google+
  2. 2. Twitter Who are we talking to? 1. Customers - Fans/Players (Multi-Brand Users) 2. Bloggers - Mommy, Reviewers 3. Giveaway-Seekers
  3. 3. Twitter What can we do here? 1. Create Links 2. Funnel Traffic 3. Generate Exposure 4. Increase Brand Awareness 5. Generate Positive Attitudinal Change
  4. 4. Twitter Giveaways Pop Up Sales Gift Card Contests: RT Hashtag Follow Creative Answer Picture Humanizing Engaging: Favoriting Retweeting Following Replying How do we do it?
  5. 5. Twitter What are we saying about ourselves? "SportsUnlimited.com sells stuff, but the people behind it are smart, sometimes humorous, generous, and genuine." "We would rather have fun on Twitter than sell you something because you don't go on Twitter to shop."
  6. 6. Twitter Be Personal Engage with people Create Positive Attitudinal Change "OMG SportsUnlimited RT me!!!" Giveaways Create interesting daily giveaways for RT, Follow, etc. Stay consistent: Users will remain engaged Overview
  7. 7. Twitter Recommended Action 1. Mon-Thurs: $25 Gift Card Giveaway 2. Friday: $50 Gift Card Giveaway 3. 1x / Week: Pop Up Sale - 25% Single Product
  8. 8. Google+ Sports Fans Fans Players Customers Browsers Readers Writers News Seekers Who are we talking to?
  9. 9. Google+ What can we do here? 1. Put Ourselves in a Community 2. Become a Resource for Interesting Content 3. Share Content 4. Create Links 5. Increase Brand Awareness
  10. 10. Google+ Interesting and Relevant Posts Pictures Videos Graphics Articles GIFs Polls How do we accomplish our goals? This image has 500 shares, 800 +1's in 24 hours. (Via "What's Hot" Google+)
  11. 11. Google+ What are we saying about ourselves? "We love sports, check out this cool stuff." "We are a resource for cool, sports related media that we find and share."
  12. 12. Google+ Be Interesting Post Cool Stuff Become a Resource Stay Relevant Be Focused Pictures Videos Graphics Articles GIFs Polls Overview
  13. 13. Google+ Recommended Action 1. Post Blog Articles In Communities 2. Connect with SportsU (upon launch) 3. Contests: Share Image to Enter (Product Giveaway)
  14. 14. Social Strategy Additional Recommendations: 1. "Tweet/Share Your Purchase!" after checkout 2. Use "Follow" widgets for G+ and Twitter 3. Use Email/Site Banner to promote Twitter Giveaways 4. Test Promoted Tweets/Hashtags 5. "Tweet That You Want This" on product page

×