POLIKI-POLIKI Youth Hostel

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PROMOTION campaign for the Youth Hostel.

[Project realized by Lorelys Morales & Isa Ruf]

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POLIKI-POLIKI Youth Hostel

  1. 1. (Youth Hostel based in Bilbao, Basque Country) (from the basque language) POLIKI-POLIKI: adv. calmly, serenely
  2. 2. philosophy of the hostel based in slow movement ‘we don’t believe in express-turism’ ‘it’s important to enjoy the small pleasures of life’
  3. 3. GUIDE OF BILBAO with plans based in the philosophy of the hostel
  4. 4. AYÚDAME, ESTOY PERDIDO! HELP ME, I’M LOST!! BRACELET ‘Help me, I’m lost’ (with the adress and the phone number of the hostel) C/ Santa María nº1  Telf.: 946760876 C/ Santa María nº1  Telf.: 946760876 C/ Santa María nº1  Telf.: 946760876help me I'm lost Ayudame estoy perdido help me I'm lost Ayudame estoy perdido help me I'm lost Ayudame estoy perdido
  5. 5. www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es MERCHANDISING PERSONAL OF THE YOUTH HOSTEL
  6. 6. ONLINE strategy HOW TO PROMOTE POLIKI-POLIKI Youth hostel?
  7. 7. 1 CO-WORKING TOP DIY ARTISTS + POLIKI-POLIKI
  8. 8. The HOSTEL has 7 rooms with differents themes. Every room will be decorated by a DIY ARTIST. SHOWCASE for the artist PROMOTION for the hostel
  9. 9. will get a new target through the hostel and its website will get a new target through the artist’s social networking the hostel the artists VIRAL PROMOTION social network
  10. 10. 2 webSITE
  11. 11. 3 eMAILING
  12. 12. mailing
  13. 13. newsletter
  14. 14. 4 socialNETWORK
  15. 15. facebook
  16. 16. youtube
  17. 17. Lorelys Morales & Isa Ruf

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