POLIKI-POLIKI Youth Hostel

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PROMOTION campaign for the Youth Hostel. …

PROMOTION campaign for the Youth Hostel.

[Project realized by Lorelys Morales & Isa Ruf]

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  • 1. (Youth Hostel based in Bilbao, Basque Country) (from the basque language) POLIKI-POLIKI: adv. calmly, serenely
  • 2. philosophy of the hostel based in slow movement ‘we don’t believe in express-turism’ ‘it’s important to enjoy the small pleasures of life’
  • 3. GUIDE OF BILBAO with plans based in the philosophy of the hostel
  • 4. AYÚDAME, ESTOY PERDIDO! HELP ME, I’M LOST!! BRACELET ‘Help me, I’m lost’ (with the adress and the phone number of the hostel) C/ Santa María nº1  Telf.: 946760876 C/ Santa María nº1  Telf.: 946760876 C/ Santa María nº1  Telf.: 946760876help me I'm lost Ayudame estoy perdido help me I'm lost Ayudame estoy perdido help me I'm lost Ayudame estoy perdido
  • 5. www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es MERCHANDISING PERSONAL OF THE YOUTH HOSTEL
  • 6. ONLINE strategy HOW TO PROMOTE POLIKI-POLIKI Youth hostel?
  • 7. 1 CO-WORKING TOP DIY ARTISTS + POLIKI-POLIKI
  • 8. The HOSTEL has 7 rooms with differents themes. Every room will be decorated by a DIY ARTIST. SHOWCASE for the artist PROMOTION for the hostel
  • 9. will get a new target through the hostel and its website will get a new target through the artist’s social networking the hostel the artists VIRAL PROMOTION social network
  • 10. 2 webSITE
  • 11. 3 eMAILING
  • 12. mailing
  • 13. newsletter
  • 14. 4 socialNETWORK
  • 15. facebook
  • 16. youtube
  • 17. Lorelys Morales & Isa Ruf