Guy Kawasaki’s10 Waysto Use LinkedIn
1. Increaseyour visibilityAdd connections toincrease theprobability ofbeing seen.
2. Improveyour connectability.            Show all your affiliations in                your profile - your past           ...
3. Improveyour Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your ...
4. Enhanceyour search engine results.   Promote your blog/website by   including links to them in your                  Li...
5. Performblind, “reverse,” andcompany referencechecks.    Check references for a potential boss or company    you are int...
6. Increasethe relevancy of your job                     search.    Use advanced search to     find where people with     ...
7. Makeyour interview go smoother.            Learn more about people            you are meeting so you can            dis...
8. Gaugethe health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find t...
9. Gaugethe health of the industry.Thinking of investingor working in aparticular sector?Learn more by findingpeople who w...
10. Track startups.            Find out who is doing                  new startups by         searching for “stealth” or  ...
Guy Kawasaki’s10 Waysto Use LinkedInSlide design byCheck them out at www.ethos3.com
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Linkedin presentation-red-1225231144081339-8[1]

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Linkedin presentation-red-1225231144081339-8[1]

  1. 1. Guy Kawasaki’s10 Waysto Use LinkedIn
  2. 2. 1. Increaseyour visibilityAdd connections toincrease theprobability ofbeing seen.
  3. 3. 2. Improveyour connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
  4. 4. 3. Improveyour Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
  5. 5. 4. Enhanceyour search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
  6. 6. 5. Performblind, “reverse,” andcompany referencechecks. Check references for a potential boss or company you are interviewing at.
  7. 7. 6. Increasethe relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
  8. 8. 7. Makeyour interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
  9. 9. 8. Gaugethe health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
  10. 10. 9. Gaugethe health of the industry.Thinking of investingor working in aparticular sector?Learn more by findingpeople who work forcompetitors or failedcompanies.
  11. 11. 10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
  12. 12. Guy Kawasaki’s10 Waysto Use LinkedInSlide design byCheck them out at www.ethos3.com
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