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  • 1. Guy Kawasaki’s10 Waysto Use LinkedIn
  • 2. 1. Increaseyour visibilityAdd connections toincrease theprobability ofbeing seen.
  • 3. 2. Improveyour connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
  • 4. 3. Improveyour Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
  • 5. 4. Enhanceyour search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
  • 6. 5. Performblind, “reverse,” andcompany referencechecks. Check references for a potential boss or company you are interviewing at.
  • 7. 6. Increasethe relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
  • 8. 7. Makeyour interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
  • 9. 8. Gaugethe health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
  • 10. 9. Gaugethe health of the industry.Thinking of investingor working in aparticular sector?Learn more by findingpeople who work forcompetitors or failedcompanies.
  • 11. 10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
  • 12. Guy Kawasaki’s10 Waysto Use LinkedInSlide design byCheck them out at