On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Manage your brand and reputation (your LinkedIn profile ranks very highly on Google)
Generate more leads and sales, using keyword rich text
Find your dream job / employee
Build your database
Get Free PR – you can easily connect with journalists and authors
Become a thought Leader – answer questions and build groups
Why use LinkedIn?
You need to think of your profile as a living breathing document – need to make sure it is clean and compelling
It is indexed by Google and can be seen by millions of people Think about
Who you are what are your goals / passion
Who do you help
How do you help them
Call to action
This is the best place to build your own personal Brand Awareness
Your Linked In Profile – build the correct foundation
Profile Continued.. Your websites – Customise your website name do not just use the default ‘my website’, keywords or/ something intriguing or a call to action will work Have a personal picture – people connect with people and not a brand, a smile goes a long way Customise your public profile with applications – more later
Recommendations – a key influence
If you can add value – you will find people will recommend you without you having to ask
Typically if you have written recommendations then you might get one back – just start with 10 people.
Can you recommend an influencer – if you write a recommendation your name will appear on their profile its good to be associated – perception is reality!
Would you buy from someone with 100 recommendations over 1 recommendation – no-one can compete with you.
You can export your connections - Make sure you do – have the most current list
Your database is your pot of gold
You can tag individuals (into categories)
You can send 1 message to 50 people at a time – this is how you can promote your events (especially if they are Town specific)
You must create your own group
Within your group you can sub divide your group
Group name is important for SEO (choose your keywords) and choose the networking group
Have a summary that includes your keywords – makes it easier for people to find you!
Grow Your Group
Make sure you send people a welcome message by email, it will generate qualified leads – get them to opt in to your newsletter (collect email)
Once you’ve done that send invitations, remember to give the benefit and Call to action
Do send an announcement once a week but add value always – give away content
Questions and Answers – become the expert
Ask questions about your industry
Answer Questions to show your authority
Get best answers and get recognised
create a News feed – this is automatically generated from your blog
Or you can add articles one at a time if you want to – add a comment which will encourage people to read the article. – this will then post on your discussion board