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Irun twitter

Irun twitter



A Basic overview of Twitter and getting started

A Basic overview of Twitter and getting started



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    Irun twitter Irun twitter Presentation Transcript

    • Twitter For Business Follow and be Followed, its not who you know, its who knows you!
    • Today’s Workshop
      • What is Twitter
      • Why Tweet at all
      • Examples of Success
      • Getting Started
      • Do’s and Don’ts
      • What tools to use
      • What else should you be doing
      • What next?
    • What is Twitter?
      • Twitter is a micro blogging site
      • 900% increase in users over past year
      • Each post is only 140 characters (think SMS)
      • Could become a search engine in its own right
      • Send and receive messages (tweets) to and from your followers
    • Why tweet at all?
      • Get to know other local like-minded businesses
      • Learn from the worldwide experts in your field
      • Share your ideas and experience
      • Ask questions, compile surveys for market research
      • Find new suppliers
      • Find new customers
      • Build relationships
      • Position yourself as the local expert
      • Build and maintain your online relationship
      You want to Stay Top of mind
    • 3 steps to Twitter Happiness? Build Relationships
    • Examples of Success?
      • Naked Pizza – Revenues increase as they advertise over Twitter
      • Could you do this?
    • Examples of Success?
      • Christina sells her books via Twitter
      • Organic Farmers & Growers
      • Could you do this?
    • Getting Started
      • Set your objective – what do you want to achieve
      • Brand Awareness – Stay Top of Mind
      • Local or International?
      • Where do you want to reach – is local enough?
      • Think about your brand – is it you or your company
      • Do Remember twitter is social, it should have a face!
      • Then set up your account
    • Step 1 Create your account… Choose your username carefully Yours or your company Your name might be already taken
    • Find and make friends
    • Update your settings?
      • Your URL
      • One Line Bio (keywords!)
      • Your location
      • Your Picture
      • Your design (you have a bespoke one for your network)
    • Find more people
    • The Jargon that you need to know
      • @IrunNewbury (really important if you are replying directly to their tweet so other users can follow the thread)
      • RT @IrunNewbury (used if you are re-tweeting something I’ve said – think of it as your email forward button)
      • D @IrunNewbury (used to directly message me, no-one else sees this post)
      • # - the hashtag really useful to group content together #followfriday is a popular one
      • You can ‘bookmark’ a post by marking it as a favourite
    • Do’s and Don’ts
      • Do
      • - Ask Questions
      • - Answer Questions
      • -Retweet other users
      • -Post interesting articles
      • Don’t
      • - Try to sell on your first contact
      • - Be Spammy (you’ll get suspended)
      • - Be Dull
      • - Let Twitter consume you
    • The tools you really need to use
      • Hootsuite – to manage your tweets and followers
      • Social Oomph – to manage your auto follow message
      • Bit.ly – Used to shorten your URL links
      • Twellow – The Yellow Pages of Twitter World
      • Twollow (Use this to find people based on keywords – after you’ve tweeted a bit first)
      • There are literally thousands of tools out there to help you but these are the main ones to get started with.
    • What Next?
      • Register on Twitter
      • Let us have your email address so we can send you this presentation
      • Email us your Twitter username
      • We’ll collate these and circulate with the workshop attendees so we can all follow each other
    • Twitter For Business Follow and be Followed, its not who you know, its who knows you!