Facebook for Business Getting noticed and driving traffic
Agenda <ul><li>Groups V Fan Pages </li></ul><ul><li>Building a Compelling Fan Page </li></ul><ul><li>Optimising your Fanpa...
Consider these Facts <ul><li>LinkedIn has over 70 million members in 200 countries </li></ul><ul><li>A new member joins ev...
<ul><li>Manage your brand and reputation (your LinkedIn profile ranks very highly on Google) </li></ul><ul><li>Generate mo...
<ul><li>You need to think of your profile as a living breathing document – need to make sure it is clean and compelling </...
Profile Continued? <ul><li>Your websites – Customise your website name do not just use the default ‘my website’, keywords ...
Profile  Continued
Recommendations – a key influence <ul><li>If you can add value – you will find people will recommend you without you havin...
Contacts  <ul><li>You can export your connections - Make sure you do – have the most current list </li></ul><ul><li>Your d...
Creating Groups <ul><li>You must create your own group </li></ul><ul><li>Within your group you can sub divide your group <...
Grow Your Group <ul><li>Make sure you send people a welcome message by email, it will generate qualified leads – get them ...
News <ul><li>create a News feed – this is automatically generated from your blog </li></ul><ul><li>Or you can add articles...
Advanced Applications <ul><li>Application Directory must haves </li></ul><ul><li>Wordpress application or blog link </li><...
Direct Adverts <ul><li>Find the exact audience by geography job function, gender and age, by industry or company size </li...
Thank you Questions & Feedback
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What is LinkedIn and can it help your business?

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Irun linked in

  1. 1. Facebook for Business Getting noticed and driving traffic
  2. 2. Agenda <ul><li>Groups V Fan Pages </li></ul><ul><li>Building a Compelling Fan Page </li></ul><ul><li>Optimising your Fanpage </li></ul>
  3. 3. Consider these Facts <ul><li>LinkedIn has over 70 million members in 200 countries </li></ul><ul><li>A new member joins every single second </li></ul><ul><li>45% of LinkedIn users are business decision makers compared to 25% on Facebook </li></ul><ul><li>LinkedIn users have an average household income of $109k </li></ul><ul><li>LinkedIn is in the top 5 referral sites </li></ul><ul><li>Worlds Largest Professional Network </li></ul>
  4. 4. <ul><li>Manage your brand and reputation (your LinkedIn profile ranks very highly on Google) </li></ul><ul><li>Generate more leads and sales, using keyword rich text </li></ul><ul><li>Find your dream job / employee </li></ul><ul><li>Build your database </li></ul><ul><li>Get Free PR – you can easily connect with journalists and authors </li></ul><ul><li>Become a thought Leader – answer questions and build groups </li></ul>Why use LinkedIn?
  5. 5. <ul><li>You need to think of your profile as a living breathing document – need to make sure it is clean and compelling </li></ul><ul><li>It is indexed by Google and can be seen by millions of people Think about </li></ul><ul><li>Who you are what are your goals / passion </li></ul><ul><li>Who do you help </li></ul><ul><li>How do you help them </li></ul><ul><li>Call to action </li></ul><ul><li>This is the best place to build your personal Brand Awareness </li></ul>Your Linked In Profile – build the correct foundation
  6. 6. Profile Continued? <ul><li>Your websites – Customise your website name do not just use the default ‘my website’, keywords or/ something intriguing or a call to action will work </li></ul><ul><li>Have a personal picture – people connect with people and not a brand, a smile goes a long way </li></ul><ul><li>Customise your public profile with applications – more later </li></ul>
  7. 7. Profile Continued
  8. 8. Recommendations – a key influence <ul><li>If you can add value – you will find people will recommend you without you having to ask. </li></ul><ul><li>Typically if you have written recommendations then you might get one back – just start with 10 people. </li></ul><ul><li>Can you recommend an influencer – if you write a recommendation your name will appear on their profile its good to be associated – perception is reality! </li></ul><ul><li>Would you buy from someone with 100 recommendations over 1 recommendation – no-one can compete with you. </li></ul>
  9. 9. Contacts <ul><li>You can export your connections - Make sure you do – have the most current list </li></ul><ul><li>Your database is your pot of gold </li></ul><ul><li>You can tag individuals (categories) </li></ul><ul><li>You can send 1 message to 50 people at a time – this is how you can promote your events (especially if they are Town specific) </li></ul><ul><li>If you forward your profile as a message you can extend this to 200 people (delete the text and write your own!) </li></ul>
  10. 10. Creating Groups <ul><li>You must create your own group </li></ul><ul><li>Within your group you can sub divide your group </li></ul><ul><li>Group name is important for SEO (choose your keywords) and choose the networking group </li></ul><ul><li>Have a summary that includes your keywords – makes it easier for people to find you! </li></ul>
  11. 11. Grow Your Group <ul><li>Make sure you send people a welcome message by email, it will generate qualified leads – get them to opt in to your newsletter (collect email) </li></ul><ul><li>Once you’ve done that send invitations, remember to give the benefit and Call to action </li></ul><ul><li>Do send an announcement once a week but add value always – give away content </li></ul>
  12. 12. News <ul><li>create a News feed – this is automatically generated from your blog </li></ul><ul><li>Or you can add articles one at a time if you want to – add a comment which will encourage people to read the article. – this will then post on your discussion board </li></ul>
  13. 13. Advanced Applications <ul><li>Application Directory must haves </li></ul><ul><li>Wordpress application or blog link </li></ul><ul><li>Amazon reading list – especially if an author! </li></ul><ul><li>Google Docs – which can insert a video of you </li></ul><ul><li>Events application </li></ul><ul><li>Twitter Application </li></ul>
  14. 14. Direct Adverts <ul><li>Find the exact audience by geography job function, gender and age, by industry or company size </li></ul><ul><li>Pay by click or impressions - as little as £10 per day </li></ul><ul><li>No long term contracts </li></ul>
  15. 15. Thank you Questions & Feedback

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