Actually, the biggest challenge is being heard, getting noticed and remembered What really makes you special? “ Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?” You must differentiate yourself Twitter and other social media gives you the opportunity to differentiate yourself, to deliver your ‘elevator’ pitch. Your elevator pitch is your competitive advantage, your ‘Unique Buying Proposition’ if you have one.
1. Advanced web marketing for creative businesses: How Social Media can supercharge your business. Karen Chapple Roger Parsonson Irun Business Intelligence