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BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE 1. There is a veritable Green Rush toward innovation and wealth building to which all organizations must adapt or possibly perish. 2. Entrepreneurs play a crucial role for innovation and success of sustainable solutions.
BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE 3. Measurement of business outcomes must demonstrate both cost savings and return on investment for long – term stakeholder support. 4. Sustainability is an integral, multifaceted system including product life cycle, business relationships, and business value.
Sustainability Bruntland Report : “"…development that meets the needs of the present without compromising the ability of future generations to meet their own needs.“ Being able to live in concert with the environment.
PREMISEGLOBAL WARMING There is very high confidence that the net effect of human activities since 1750 has been one of warming. The most significant information from the report is the connection between these changes and that of human and financial losses increasing every day, and yet to come
PERSPECTIVE Control, Flexibility & Freedom When work for someone else: – Little control over how much you earn, promotion, time-off or lunch break – Little or no control over your assets – Leads to insecurity, stress Working hard: – Making money for someone else – Supporting their dream, not yours
TRENDS21st Century of small, local, ecopreneurial Company Career J-O-B Identity fits on 2”x 3” card Seniority defines achievement Employee Paycheck (W-2) “Security” Company will care Sustainable Life Right livelihood
Diversity of work opportunities
Ethical work that restores the planet & respects people
Owner - proprietor
Self-reliance, independence & interdependence
TRENDS21st Century of small, local, ecopreneurial Company Career Career Climb the ladder Culture of control Conformity & uniformity “Principles of sustainability” Guidelines Greenwash, deception Sustainable Life Concepts, relationships
Flexible, fluid, unstructured
Diversity is stability
Agile, reorganizing, adaptive, resilient
Practices of sustainability
Transparency, walk the talk
TRENDS21st Century of small, local, ecopreneurial Company Career Globalization Planet is market Everyone a consumer Un-rooted Reactive Change when forced to Sustaibable Life Localization & bioregionalism
Serving customers, not consumers
Beyond minimum regulations
TRENDS21st Century of small, local, ecopreneurial 1 of every 4 workers a “free agent” 33 million workers 23 million micro-enterprises 5 or fewer employees 87% of all businesses 75% of all businesses with only 1 person Self-employed Artists, craftspeople, shopkeepers No payroll, US Census Bureau barely tracks them
PERSPECTIVERestorative Opportunities Transformation of economy …from life-depleting to life-restoring
Postindustrial “…development focused directly on human and environmental regeneration through both the unleashing of human creative potential, and the benign integration of economic activities within natural systems.”
Green as Postindustrial from mechanics to organics from machinery to the landscape culture-based development substitutes intelligence for resources (people-intensive) focus on end-use, or human and environmental need from quantity to quality: redefining wealth
Green Economy A Historical Transition: …from Quantity to Quality A Question of Potentials …not simply limits Key to Sustainability: Redefining Wealth
Postindustrial The Primacy of Human Need, Service, Use-value, Intrinsic Value & Quality Following Natural Flows Waste Equals Food Elegance and Multifunctionality Appropriate Scale / Linked Scale Diversity Self-Reliance, Self-Organization, Self-Design Participation & Direct Democracy Human Creativity and Development The Strategic role of the Built-environment, the Landscape & Spatial Design