Sustainability and Entrpeneurship<br />
TERMS<br />Ecopreneurial<br />Green Rush<br />Green Washing <br />Triple Bottom Line<br />Tipping Point<br />Green Seal, I...
TERMS<br />Free Trade<br />Fair Trade<br />
BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE<br />1. There is a veritable Green Rush toward innovation and wealth b...
BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE<br />3. Measurement of business outcomes must demonstrate both cost sa...
Sustainability<br />Bruntland Report :  “"…development that <br />meets the needs of the present without compromising  the...
PREMISEGLOBAL WARMING<br />There is very high confidence that the net effect of human activities since 1750 has been one o...
PERSPECTIVE Control, Flexibility & Freedom<br />When work for someone else:<br />–  Little control over how much you earn,...
TRENDS21st Century of small, local, ecopreneurial<br />Company Career<br />J-O-B<br />Identity fits on 2”x 3” card<br />Se...
Ethical work that restores the planet & respects people</li></ul>Owner - proprietor<br /><ul><li>Business revenues</li></u...
TRENDS21st Century of small, local, ecopreneurial<br />Company Career<br />Career<br />Climb the ladder<br />Culture of co...
Serving customers, not consumers
Native, place-based</li></ul>Pro-active<br /><ul><li>Innovative, creative
Beyond minimum regulations</li></li></ul><li>TRENDS21st Century of small, local, ecopreneurial<br />1 of every 4 workers a...
PERSPECTIVERestorative Opportunities<br />Transformation of economy<br />		             …from life-depleting to life-resto...
Postindustrial<br />
Postindustrial<br />“…development focused directly on human and environmental regeneration through both the unleashing of ...
Green as Postindustrial<br />from mechanics to organics<br />from machinery to the landscape<br />culture-based developmen...
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Sustaibability 02

  1. 1. Sustainability and Entrpeneurship<br />
  2. 2. TERMS<br />Ecopreneurial<br />Green Rush<br />Green Washing <br />Triple Bottom Line<br />Tipping Point<br />Green Seal, ISO 14000<br />Peak Oil<br />Footprint <br />Bioaware<br />
  3. 3. TERMS<br />Free Trade<br />Fair Trade<br />
  4. 4. BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE<br />1. There is a veritable Green Rush toward innovation and wealth building to which all organizations must adapt or possibly perish.<br />2. Entrepreneurs play a crucial role for innovation and success of sustainable solutions.<br />
  5. 5. BASIC PROPOSITIONS IN INTRODUCTIONAGREE OR DISAGREE<br />3. Measurement of business outcomes must demonstrate both cost savings and return on investment for long – term stakeholder support.<br />4. Sustainability is an integral, multifaceted system including product life cycle, business relationships, and business<br />value.<br />
  6. 6. Sustainability<br />Bruntland Report : “"…development that <br />meets the needs of the present without compromising the ability of future <br />generations to meet their own needs.“<br />Being able to live in concert with <br />the environment.<br />
  7. 7. PREMISEGLOBAL WARMING<br />There is very high confidence that the net effect of human activities since 1750 has been one of warming. <br />The most significant information from the report is the connection between these changes and that of human and financial losses increasing every day, and yet to come<br />
  8. 8. PERSPECTIVE Control, Flexibility & Freedom<br />When work for someone else:<br />– Little control over how much you earn, promotion, time-off or lunch break<br />– Little or no control over your assets<br />– Leads to insecurity, stress<br />Working hard:<br /> – Making money for someone else<br /> – Supporting their dream, not yours<br />
  9. 9. TRENDS21st Century of small, local, ecopreneurial<br />Company Career<br />J-O-B<br />Identity fits on 2”x 3” card<br />Seniority defines achievement<br />Employee<br />Paycheck (W-2)<br />“Security”<br />Company will care<br />Sustainable Life<br />Right livelihood<br /><ul><li>Diversity of work opportunities
  10. 10. Ethical work that restores the planet & respects people</li></ul>Owner - proprietor<br /><ul><li>Business revenues</li></ul>Self-reliance, independence & interdependence<br />
  11. 11. TRENDS21st Century of small, local, ecopreneurial<br />Company Career<br />Career<br />Climb the ladder<br />Culture of control<br />Conformity & uniformity<br />“Principles of sustainability”<br />Guidelines<br />Greenwash, deception<br />Sustainable Life<br />Concepts, relationships<br /><ul><li>Flexible, fluid, unstructured</li></ul>Diversity is stability<br /><ul><li>Agile, reorganizing, adaptive, resilient</li></ul>Practices of sustainability<br /><ul><li>Transparency, walk the talk</li></li></ul><li>TRENDS21st Century of small, local, ecopreneurial<br />Company Career<br />Globalization<br />Planet is market<br />Everyone a consumer<br />Un-rooted<br />Reactive<br />Change when forced to<br />Sustaibable Life<br />Localization & bioregionalism<br /><ul><li>Locally based
  12. 12. Serving customers, not consumers
  13. 13. Native, place-based</li></ul>Pro-active<br /><ul><li>Innovative, creative
  14. 14. Beyond minimum regulations</li></li></ul><li>TRENDS21st Century of small, local, ecopreneurial<br />1 of every 4 workers a “free agent”<br />33 million workers<br />23 million micro-enterprises<br />5 or fewer employees<br />87% of all businesses<br />75% of all businesses with only 1 person<br />Self-employed<br />Artists, craftspeople, shopkeepers<br />No payroll, US Census Bureau barely tracks them<br />
  15. 15. PERSPECTIVERestorative Opportunities<br />Transformation of economy<br /> …from life-depleting to life-restoring<br />
  16. 16. Postindustrial<br />
  17. 17. Postindustrial<br />“…development focused directly on human and environmental regeneration through both the unleashing of human creative potential, and the benign integration of economic activities within natural systems.” <br />
  18. 18. Green as Postindustrial<br />from mechanics to organics<br />from machinery to the landscape<br />culture-based development<br />substitutes intelligence for resources (people-intensive)<br />focus on end-use, or human and environmental need<br />from quantity to quality: redefining wealth<br />
  19. 19. Green Economy<br />A Historical Transition:<br /> …from Quantity to Quality<br />A Question of Potentials<br /> …not simply limits<br />Key to Sustainability:<br /> Redefining Wealth <br />
  20. 20. Postindustrial<br />The Primacy of Human Need, Service, Use-value, Intrinsic Value & Quality <br />Following Natural Flows <br />Waste Equals Food<br />Elegance and Multifunctionality<br />Appropriate Scale / Linked Scale<br />Diversity<br />Self-Reliance, Self-Organization, Self-Design<br />Participation & Direct Democracy<br />Human Creativity and Development <br />The Strategic role of the Built-environment, the Landscape & Spatial Design<br />
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