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Lamb, Hair, McDaniel   CHAPTER 3 Ethics and Social Responsibility 2010-2011
LO  1  Explain the concept of ethical behavior LO  2  Describe ethical behavior in business LO  3  Discuss corporate socia...
The Concept of  Ethical Behavior Explain the concept  of ethical behavior LO 1
Ethical Behavior <ul><li>Unwritten rules governing interactions </li></ul><ul><ul><ul><li>sharing resources </li></ul></ul...
Ethical Behavior in Business Describe  ethical behavior in business  LO 2
Ethical Behavior  in Business  Morals involve “good” and “bad” as well as “deviant”  behaviors LO 2 Ethics Morals The mora...
Ethical Development Levels LO 2 Preconventional Morality Conventional Morality Postconventional Morality More Mature More ...
Ethical Decision Making Influential Factors LO 2 Extent of Problems Top Management  Actions Potential Consequences Social ...
Creating Ethical Guidelines <ul><li>Helps identify acceptable business practices </li></ul><ul><li>Helps control behavior ...
Ethical Guidelines and Training Exhibit 3.3 LO 2
Corporate Social Responsibility Discuss corporate  social responsibility LO 3
Sustainability <ul><li>Socially responsible companies will outperform their peers </li></ul><ul><li>It is in business’s be...
Discuss Corporate Social Responsibility LO 3 Ethical Do what is right. Legal Obey the Law. Economic Be profitable. Philant...
Arguments Against Social Responsibility <ul><li>Businesses should focus on making a profit and leave social and environmen...
Arguments for  Social Responsibility <ul><li>The right thing to do </li></ul><ul><li>Business should police itself to avoi...
Cost of Ignoring Social Responsibilities <ul><li>Treating key stakeholders poorly can cost companies significant fines and...
Green  Marketing <ul><li>More prevalent with increase in environmental awareness </li></ul><ul><ul><li>Environmentally awa...
Environmentally Aware Advertising <ul><li>The Blog  Oddee  has gathered some of this year’s most creative environmentally ...
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2011.2.03 Marketing

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  • Chapter 3 Ethics and Social Responsibility Marketing cannot be accomplished in isolation. Even though the marketing function resides with marketers, the concept of marketing must permeate the entire organization.
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility Notes: Ethical values are situation specific and time oriented. Everyone needs an ethical base to conduct in the business world and in personal life. One approach toward ethical values is to develop a personal set of ethics to examine the consequences of an act. A second stresses the importance of rules. Examples of Rules: * Always treat others as you would like to be treated. * Copying copyrighted computer software is against the law. * It is wrong to lie, bribe, or exploit.
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility Notes: Ethical values are situation specific and time oriented. Everyone needs an ethical base to conduct in the business world and in personal life. One approach toward ethical values is to develop a personal set of ethics to examine the consequences of an act. A second stresses the importance of rules. Examples of Rules: * Always treat others as you would like to be treated. * Copying copyrighted computer software is against the law. * It is wrong to lie, bribe, or exploit. A third approach emphasizes the development of moral character in individuals, as shown in the three levels of ethical development on the next slide.
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility Notes: There is no cut-and-dried formula for making ethical decisions, but these factors influence ethical decision making and judgments.
  • Chapter 3 Ethics and Social Responsibility Notes: Exhibit 3.3 provides an example of General Mills’ Code of Ethics
  • Chapter 3 Ethics and Social Responsibility Notes: Exhibit 3.4 provides an ethics checklist
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility Corporate social responsibility is a business’s concern for society’s welfare. The components are: Economic: Profit is the foundation on which all other responsibilities rest. Legal responsibilities: Law is society’s codification of right and wrong; play by the rules of the game. Ethical responsibilities: Do what is right, just, and fair; avoid harm. Philanthropic responsibilities: Contribute resources to the community; improve the quality of life. These components are distinct but together constitute the whole. However, if the company doesn’t make a profit, the other three responsibilities are moot. Discussion/Team Activity: Research companies that are America’s most admired companies: General Electric Starbucks Wal-Mart Southwest Airlines FedEx Berkshire Hathaway Microsoft Johnson &amp; Johnson Procter &amp; Gamble
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Chapter 3 Ethics and Social Responsibility
  • Transcript of "2011.2.03 Marketing"

    1. 1. Lamb, Hair, McDaniel CHAPTER 3 Ethics and Social Responsibility 2010-2011
    2. 2. LO 1 Explain the concept of ethical behavior LO 2 Describe ethical behavior in business LO 3 Discuss corporate social responsibility Learning Outcomes
    3. 3. The Concept of Ethical Behavior Explain the concept of ethical behavior LO 1
    4. 4. Ethical Behavior <ul><li>Unwritten rules governing interactions </li></ul><ul><ul><ul><li>sharing resources </li></ul></ul></ul><ul><ul><ul><li>honoring contracts </li></ul></ul></ul><ul><ul><ul><li>waiting in line </li></ul></ul></ul>LO 1
    5. 5. Ethical Behavior in Business Describe ethical behavior in business LO 2
    6. 6. Ethical Behavior in Business Morals involve “good” and “bad” as well as “deviant” behaviors LO 2 Ethics Morals The moral principles or values that generally govern the conduct of an individual. The rules people develop as a result of cultural values and norms.
    7. 7. Ethical Development Levels LO 2 Preconventional Morality Conventional Morality Postconventional Morality More Mature More Childlike <ul><li>Based on what will be punished or rewarded </li></ul><ul><li>Self-centered, calculating, selfish </li></ul><ul><li>Moves toward the expectations of society </li></ul><ul><li>Concerned over legality and the opinion of others </li></ul><ul><li>Concern about how they judge themselves </li></ul><ul><li>Concern if it is right in the long run </li></ul>
    8. 8. Ethical Decision Making Influential Factors LO 2 Extent of Problems Top Management Actions Potential Consequences Social Consensus Probability of Harm Time Until Consequences Number Affected
    9. 9. Creating Ethical Guidelines <ul><li>Helps identify acceptable business practices </li></ul><ul><li>Helps control behavior internally </li></ul><ul><li>Avoids confusion in decision making </li></ul><ul><li>Facilitates discussion about right and wrong </li></ul>LO 2
    10. 10. Ethical Guidelines and Training Exhibit 3.3 LO 2
    11. 11. Corporate Social Responsibility Discuss corporate social responsibility LO 3
    12. 12. Sustainability <ul><li>Socially responsible companies will outperform their peers </li></ul><ul><li>It is in business’s best interest to find ways to attack society’s ills </li></ul>LO 3
    13. 13. Discuss Corporate Social Responsibility LO 3 Ethical Do what is right. Legal Obey the Law. Economic Be profitable. Philanthropic Be a good citizen.
    14. 14. Arguments Against Social Responsibility <ul><li>Businesses should focus on making a profit and leave social and environmental concerns to nonprofits </li></ul><ul><li>Businesses don’t have the expertise to deal with social issues and doing so may interfere with the primary goals of their firms </li></ul><ul><li>The expense of social responsibility may damage the country in the global marketplace </li></ul>LO 3
    15. 15. Arguments for Social Responsibility <ul><li>The right thing to do </li></ul><ul><li>Business should police itself to avoid government intervention </li></ul><ul><li>Small companies can prosper and build shareholder value as they tackle social problems </li></ul>LO 3
    16. 16. Cost of Ignoring Social Responsibilities <ul><li>Treating key stakeholders poorly can cost companies significant fines and loss of respect </li></ul>LO 3
    17. 17. Green Marketing <ul><li>More prevalent with increase in environmental awareness </li></ul><ul><ul><li>Environmentally aware customers pay more for products </li></ul></ul><ul><ul><li>Companies must to educate customers of environmental benefits </li></ul></ul>LO 3
    18. 18. Environmentally Aware Advertising <ul><li>The Blog Oddee has gathered some of this year’s most creative environmentally aware campaigns: www.oddee.com </li></ul><ul><li>Denver Water Authority’s campaign gets the conservation word out in creative ways: </li></ul><ul><li>http://www.useonlywhatyouneed.org/Bandwagon/CampaignTrain/ </li></ul>LO 3
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