The document summarizes the key benefits of having a business website, including being open 24/7 with a worldwide audience, lower costs to start and maintain than a physical store, making it easier for customers to find business locations and operating hours, and projecting a more professional image. It also notes that a website can expand the potential customer base by appealing to more online shoppers and that security measures can protect customers' financial information online.

1. Sales Pitch

2. Benefits
The benefits of having a business website for a
business are that
• Open 24/7
• Worldwide audience
• Cheaper to start and run
• It is easier to search for items online

3. Benefits (continued)
• Having a business website would make it
easier for customers to find where the
physical shops are and to know what there
opening times are.
• Having a business website will make the shop
more respected by customers because it
makes the shop look more professional.

4. Popularity
• Having a business website would expand the
target audience of the shop meaning that
there will be more customers and the website
will be open 24/7 with little cost on staff to
maintain it.
• The website would draw attention to the
increasing number of people who only shop
online because it is easier to find and buy
items.

5. Logo
On the website the logo will look simple and
easy to remember but still very visually
appealing giving the idea of professionalism.

6. Security
The website will be secure because it would
have a separate online server with both a
software, hardware firewall and an anti-virus
to secure the customers financial details.

7. • http://microbusinessforteens.com/my-micro-business-needs-a-website/
• http://retailnewsalert.com/is-impulse-buying-becoming-a-thing-of-the-past/
• http://www.thebusinesslogo.com/business-logos.html