The Mobile Web is Here to Stay

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Understanding the trends driving investment in mobile friendly email design.

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The Mobile Web is Here to Stay

  1. 1. TheMobileWebisHeretoStayUnderstanding the trends driving investment in mobile friendly email design.
  2. 2. The iPhone was first released in 2007. Now more than 50% of Americans have smartphones. Photo by: Bradon Kowitz @ FLICKR. http://www.flickr.com/people/kowitz/ Original Image: http://www.flickr.com/photos/kowitz/847992535/
  3. 3. [Header f or 2 Col umn Page] Is your audience using a smartphone or a mobile device to: ● Access your website ● Find information about your products and pricing ● Check email Do you browse the web and check email on a mobile device?
  4. 4. With more and more people choosing to go online with a smartphone or tablet – companies are being forced to join the mobile revolution or risk being left behind. But don't take our word for it...
  5. 5. [Header f or 2 Col umn Page] Ownership of smartphones surpassed non-smartphones in Sept. 2012 Source: http://www.comscore.com/Insights/Presentations_and_Whitepapers/201 2/State_of_the_Internet_in_Q3_2012
  6. 6. 51% of Christmas Day internet traffic came from mobile. Photo by: Library of Congress: http://www.loc.gov/pictures/resource/fsa.8c11683/ Source: Mixpanel: Celebrating Christmas with Datahttp://blog.mixpanel.com/2012/12/27/celebrating-christmas-with-data/
  7. 7. 87% of C-level executives check the majority of their email via mobile device. Source: Campaign Monitor: Is Responsive Email Design Really Worth It?http://www.campaignmonitor.com/blog/post/3856/is-responsiveemail-Design-really-worth-it Photo by: S Baker @FLICKR http://www.flickr.com/photos/sarahbaker/ http://www.flickr.com/photos/57373363@N00/83614747
  8. 8. “Basically, you don't know where your users will be reading each issue of a newsletter, and they probably can't predict [it] either.” -Jakob Nielsen on Mobile Email Newsletters http://www.nngroup.com/articles/mobile-email-newsletters/
  9. 9. Email dominated online advertising in 2012 with $39.40 in sales for each dollar spent. Source: Bloomberg: Stores Seeking Shoppers Find Email Outdraws Facebook http://www.bloomberg.com/news/2012-12-18/stores-seeking-shoppers-find-e-mail-outdraws-facebook.html`
  10. 10. Mobile opens will exceed 50% for most marketers within the next 6-12 months. Source: Knotice: Mobile Email Opens Report First Half 2012 http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2012.pdf
  11. 11. 90% of smartphone owners access the same email account on mobile and desktop. ExactTarget: The 2012 channel preference survey http://pages.exacttarget.com/SFF14-US Photo by: Mike Babcock @FLICKR http://www.flickr.com/photos/mikebabcock/5460146406/ http://www.flickr.com/photos/mikebabcock/
  12. 12. So what do these statistics mean?
  13. 13. Companies need to start finding ways to effectively reach customers in a mobile environment. iPhones are no longer a novel accessory for early adopters and smartphone adoption is not plateauing any time soon.
  14. 14. The B2B world needs to stop ignoring the smartphone revolution. People now expect the same level of access to the internet on their phones as they have on a desktop. If your marketing emails don't load on a smartphone, you are losing business.
  15. 15. Need help making the leap to mobile? Check us out at www.iron-point.com

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