Hi, I am Irit Hillel. I was the head of Mattel Media Europe, and founder of a kids PC games company that I sold to Mattel. I’m here to tell you about my latest project.
Everyone knows that English learning is in high demand. especially in the fast growing economies of Asia and LATAM. Parents realize English is a key to their kids success.However, several issues make English education very expensive – constant shortage skilled native English-speaking teachers at schools drive parents to resort to expensive private education –In Korea parents spend $200 /month on English for their kids.
Our mission is to fill that gap.In a collaboration between English Adventure, with a proven method, and my team of gaming and digital media experts, we are set to bring English learning to kids across the world on mobile devices.So kids can learn at home, at their own pace, and also have fun, with native English at their finger tips.
I began to realize there is an opportunity here when I saw two years ago tablets and smartphones become little kids’ new favorite toys. And this is happening in the same markets that want English learning most.While you’d think the the app stores are already filled with games and apps --– todayonly a fraction of the $40B English learning market is Digital platforms!(China, Brazil, Russia, Korea, India, Japan)
English Adventure also recognized this opportunity. This is one of the first companies in the world that created a method especially adapted to young kids, that became very successful – over 75,000 kids in Israel and Thailand learn with this program, with excellent achievements. what’s special about EA’s method: anyone can teach it, and kids enjoy learning with it. It is perfectly suited to take to the next step- mobile devices.
In the next 2 years we are planning to build a full line of apps based on English Adventure’s method, covering all the main language skills
Our first two apps will be coming to the app store this spring! Vocabulary game based on a game engine we built, and an interactive book
In summary, after 15 years in Europe and the U.S. I am back in Israel and back in the kids market. Together with our team of game designers and media experts, using the latest technologies, we are working on creating the next generation of learning.Thank you!
Ea apps pitch may2013nf
5/19/11 Proprietary and Confidential 1It’s about our kids’ future!May 2013
2Irit HillelFounded Kids apps start-up PrintPaks, sold to Mattel (#1 toy company)Head of Mattel Media EuropeB.Sc. Math & Computer Science, Tel Aviv University. MBA UCLA.15 years U.S. & EuropeProprietary and Confidential
3opyright NetBooster 20126“THERE(ARE(5(TIMES(MORE(CHINESE(LEARNING(ENGLISH(IN(CHINA(THAN(THE(INHABITANTS(OF(ENGLAND”((There are 5 times more Chinese learning English in China than people living in EnglandConsumer demand for English The Need for English LearningProblems:• Shortage of teachers• Not enough school hours• Private = expensive• BoringExample: Korea $200/monthStart early – KIDS market Proprietary and Confidential
English Adventure Apps4Gaming & DigitalExpertiseStrategic Partners:What We Do:Bring English Adventure’s successful learning method for KIDSto mobile consumers worldwide using the latest technologies.Created as a spin-off of English Adventure Ltd.MethodProprietary and Confidential
Mobile devices - kids new favorite toys…..in the high demand EFL markets5Only $1.3B of the $40B English learning market today is DIGITAL!The OpportunityProprietary and Confidential
English Adventure Method Success• Global pioneer in English as a Foreign Language to young kids (4+)• Founded 1998, led by International EFL expert Dr. Yael Bejarano• Approved by Ministry of Education since launch in 2004• Used by over a million kids aged 5-8in Israel & Thailand since 2004• Excellent student achievements!96% read and understand English in 3 years• 90% return rate• Expanding to other countries (Korea,..)6EA method = proven for kids, perfect for mobileProprietary and Confidential
Product Roadmap:Language Skills = Game Engines / ModulesListeningSpeakingReadingWritingVocabularySpelling7ContextProprietary and Confidential
Themes: 16 storybooks to choose fromProprietary and Confidential
Coming to the App Store this Spring9Learn English:Goldilocks and the Three BearsVocabulary GameLearn English:Five Little MonkeysInteractive Bookfirst two titlesIn partnership with:Proprietary and Confidential
Why now?• Tablets are a game changer for technology in education• Education – largest sector in VC investments last year -$1.1B– Higher Ed: Coursera ($16M KP NEA), Minerva ($25M Sequoia), Lynda ($103M Accel)– LMS: Desire2Learn ($80M)– K-12 - content: News Corp acquires Wireless Generation for $360M, announced AmplifyTablets with content for schools last week• Government initiatives to equip schools with tablets: Korea (2015), Turkey,LATAM• “Learning out of School” trend: MOOC, flip class model• Languages: MindSnacks ($5.5M Sequoia)Proprietary and Confidential 10Rupert Murdoch on the for-profit K-12 education industry: “a $500 billionsector in the US alone that is waiting desperately to be transformed"
Thank you!Irit HillelCo-founder & CEOEnglish Adventure Appswww.englishadventureapps.comEmail: email@example.comCell: +972-544-848439English Adventure Ltd. Website:www.englishadventure.com11English Adventure DigitalKids testing, Jan 2013Proprietary and Confidential