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Extracts from Why Ireland to Host your Digital Assets, Primary Research by 451 Advisors
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Extracts from Why Ireland to Host your Digital Assets, Primary Research by 451 Advisors


In association with GconnTec, 451 Research a global analyst and research company, have spent the past 3 months in Ireland. They fused their proprietary datasets with the knowledge from 58 local …

In association with GconnTec, 451 Research a global analyst and research company, have spent the past 3 months in Ireland. They fused their proprietary datasets with the knowledge from 58 local subject-matter analysts and scorecarded Ireland on the 9 critical factors companies use when selecting a geographic location for hosting digital assets.

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  • 1. A Special Report Ireland A Highly Attractive Location for Hosting Digital Assets
  • 2. About 451 Research A division of The 451 Group, 451 Research is a leading global analyst and data company. Commissioned and Supported by
  • 3. About this Report Over the past decade, Ireland has emerged as the favoured location for hosting digital assets. Exploring attributes such as connectivity to Europe and America, renewable energy, tax benefits and a talented workforce, the report explains why this tiny island is a powerhouse in the global hosting industry. Download the full report HERE, or read on to find out more
  • 4. 451 analyzed and scored Ireland on factors that influence a company’s decision when choosing a European location for their digital assets. Economy Financial Benefits Green Energy Law Connectivity Hosting & The Cloud Workforce Government Support Success Stories
  • 5. Economy
  • 6. About Ireland Ireland is an island nation of 4.6 million, located in western Europe. English speaking and using the Euro currency, Ireland’s proximity to Europe makes it a gateway to 500 million customers. Traditional ties to America, also, lead to the saying that ‘Ireland is closer to Boston than to Berlin’.
  • 7. Ireland is home to the world’s top companies, including: 9/10 global ICT companies 9/10 global pharmaceutical companies 3/6 top games companies 12/15 top medical device companies 10/10 ‘born on the internet’ companies
  • 8. …And many have lived there a long time 1970s 1980s 1990s 2000s 2010s
  • 9. Ease of Doing Business The easiest EU location in which to start a business The most business-friendly tax regime in Europe 6th best country in the world for business – The World Bank 2nd best in the EU – Forbes Property and office costs: 2008 €673 per square meter | 2013 €307 per square meter.
  • 10. A Mature Business Environment EU member English-speaking Politically neutral
  • 11. Links Worldwide Traditional links to US, ‘Closer to Boston than Berlin’ Access to European market of over 500 million people
  • 12. Connectivity
  • 13. Ireland’s Subsea Cables
  • 14. Connected worldwide…
  • 15. Dublin’s T50 broadband ring (MAN) connects Dublin’s business districts and parks: the 44 km cable provides access to 27 international carriers
  • 16. Renewable Energy
  • 17. Free Cooling High temperature average 20°C (68°F) Low temperature average 6°C (42.8°F) Naturally temperate climate  low energy usage  low Power Usage Effectiveness scores  savings of millions
  • 18. Renewable Energy Ireland is aiming for 40% renewable energy by 2020 The Irish power grid currently accepts up to 50% wind energy Case study: Vayu (natural gas and electricity) offer 100% renewable energy and have a carbon footprint of ZERO
  • 19. Financial Benefits
  • 20. Ireland’s corporate tax strategy is based on: Rate Reputation Regime
  • 21. Rate Corporate tax rates: 33% 30% 25% 23% France Germany Netherlands UK 12.5% Ireland
  • 22. Reputation 1 A commitment to transparency: 69 double-taxation treaties signed 2 EU ParentSubsidiaries Directive and the EU Interest and Royalties Directive grant relief under EU law 3 The Irish Taxes Consolidation Acts (TCA) of 1997 grant relief against double taxation
  • 23. Regime Tax benefits include: Write off 100% of purchase value of energy efficient equipment Offset R&D credits against corporate tax 10 Point Tax Reform Plan of 2013, including multiple tax reliefs for startups
  • 24. Hosting & The Cloud
  • 25. Irish Datacenters Brands with Irish datacenters:
  • 26. Hosting and Co-Location Service providers hosting in Ireland include:
  • 27. Law
  • 28. Intellectual Property 1 2 Pro-industry rather than pro-regulation Access to Commercial Court for IP disputes 3 4 Protected under Data Protection (Amendment) Act of 2003 International IP royalties can be collected through Ireland, a low-tax jurisdiction
  • 29. E-Commerce 1 Commercial websites are covered by the Electronic Commerce (EC Directive) Regulations of 2002. 2 Irish government passed first ecommerce bill in July 2000, covering electronic signatures and domain name registration.
  • 30. Spam Increased penalties and an indictable offence since amendment of 2008
  • 31. Workforce
  • 32. An Educated Workforce 48% of Irish 25-34 year olds hold a third level qualification Open Ireland and Succeed in Ireland attract skilled workers from abroad The Springboard Program provides places for unemployed people in part-time courses.
  • 33. World Rankings 2012 IMD World Competitiveness Yearbook: 3 rd for availability of skilled labor 1 st for flexibility and adaptability of workforce
  • 34. Youth Median age of population: 35 years (Lowest in Europe) Social contributions in Ireland represent a 5% of GDP, compared with an EU-27 average of 12.7%
  • 35. Government Support
  • 36. The Irish Government Loves the Cloud… Created the Cloud Computing Strategy Invested €1 million in 2013 into Centre for Applied Data Analytics Research (CeADAR), working with eBay, Accenture, Dell and Fidelity Investments
  • 37. …and Big Data IBM and Dublin City University have created a master’s degree in next­ eneration management skills g IBM’s Smart­city concept, using Dublin as an experimental testing lab for big data and city planning
  • 38. Various Irish government agencies support companies in Ireland: R&D and innovation grants and funding Helping Irish enterprises achieve success abroad Forging connections to create jobs in Ireland A center birding the divide between research and industry
  • 39. Other Support: A launch pad for early-stage digital businesses A program assisting enterprises with online services
  • 40. Success Stories
  • 41. Success Stories • Opened its EMEA headquarters in 2003, initially employing 100 people • Launched Dublinbased international operations centre in December 2012 • Dublin operation is now largest outside of the US, employing 2,500 staff • First move outside the US, supported by IDA • Announced plans in 2013 to open a €75m datacenter at Profile Park, Clondalkin • Launched international headquarters in Dublin in 2010 • Irish HQ is ‘center for international growth’ • Opened December 2012 in Dublin • Employ ten staff of seven different nationalities
  • 42. Success Stories • Credit decision to locate in Ireland to a competitively priced tech infrastructure, • World’s number one CRM platform • high standard data protection laws and a comprehensive tax regime • In 2013 announced plans to fill a further 100 roles • Opened development center in 2013, and additional datacenter in 2013 • Over 7,500 customers in Europe, including Just Giving, GOV.UK, L’Oreal and Glasgow NHS • Employs 500 people in Sandyford, Dublin
  • 43. Conclusion Ireland is the favoured location for data hosting: This small island in Europe punches above its weight, fulfilling each one of 451’s research criteria (tax benefits, connectivity, skill of workforce, access to EU and US, cost efficiency and economic risk). With so many advantages, it’s little surprise that tech giants like Google, Amazon, Microsoft and Facebook have been established in Ireland for years. Like to Read More? Download the full Digital Ireland 360º here Visit the website here
  • 44. Report Compiled & Authored By: Csilla Zsigri Director of Consulting Services EMEA, 451 Advisors, The 451 Group
  • 45. Slide Presentation Produced By: Illustrations Direction Words Eoin Beglin Garry Connolly Founding Partner GconnTec @GconnTec Roisin Kiberd @RoisinTheMirror
  • 46. Contributors • Hosting Bernard Geoghegan Digital Realty Trust Colum Traynor GconnTec Douglas Lowe Interxion Eddie Kilbane Dataplex Garry Connelly GconnTec Gary Keogh Digital Realty Trust Gary Watson SunGard Ian Mc Vey Maurice Mortell Telecity Pat Kearney GconnTec Patrick Lastennet Interxion Rachel Clynes Interxion
  • 47. Contributors • Hosting Rob Thomson Sungard Robert Bath Digital Realty Trust Sarah Mc Cluskey Telecity Simon Withers Sungard Stuart Edwards Sungard Tanya Duncan MD, Interxion Willie Norse GConnTec Omer Wilson Digital Realty Trust
  • 48. Contributors • Connectivity Barry Rhodes Internet Neutral Exchange Association Colm Piercy Digiweb Diane Hodnett Sea Fibre Networks Martin Reilly Hibernia Atlantic Alan Millet Digiweb Fergus Innes Hibernia Networks
  • 49. Contributors • Semi-State Edel Flynn Digital Hub Gearoid Mooney Enterprise Ireland David Scanlon Enterprise Ireland Michael McLoughlin CEO Connect Ireland John Bolton IDA Leo Clancy IDA
  • 50. Contributors • Talent Adie Mc Gennis Sigmar Recruitment Barry Rudden Sigmar Recruitment John Breslin Deri Institute Tony Mc Enroe DCU Contributors • IP / Security Neil Leyden IDSC Fred Louge New Morning IP Mathieu Gorge Vigi Trust
  • 51. Other Contributors Brian Harrison American Chamber of Commerce Cathal Lee Open Ireland Pat O’Carroll IIBN Clare Dillon Microsoft Ireland Joan Mulvihill Irish Internet Assoc.
  • 52. Contributors • Energy Clare Wallace Eirgrid Investment Partners Conor Barry Chirisa Investments David Smith Tirna Partners John Quinn Chirisa Investments