0
Presented by: Sharon McGlone    Senior Account Executive
SlideShare
and
American
Express
SlideShare is the World’s Largest Presentation Sharing Site:   One of the Top 100 sites i...
SlideShare’s
Social
Power
                       for            owerPoint Upload and share information – No software to d...
SlideShare
is
Social
Media
                              Users can                              easily embed              ...
SlideShare’s
LinkedIn
Display presentations, PDF’s or video on your LinkedIn profile                                      ...
SlideShare
is
Connected
Users can also join groups, connect with other members &attend events…
Zipcast
your
next
meeting

  SlideShare’s one-click online meeting tool  No software to download  Give private or publi...
The
SlideShare
Audience
•  Young     60.4% are Age 25-44 (136 index)•  Educated     75.5% are College Grads (155 index) ...
Executives & Decision Makers•  SlideShare has high composition of C-level   Executives and IT Decision Makers•  Many CEOs ...
SMB Audience  SlideShare has the highest composition of small and   medium business owners of any site.  Many upload con...
Active
Online
  SlideShare’s audience are heavy Internet users and   early adopters of new technology  They’re not just ...
Heavy Mobile Users  SlideShare users rely heavily on mobile communication forwork and personal use  Ability to access in...
Advertising OpportunitiesCreated to engage this premium audienceBroad Reach  Display Ads  Home Page Sponsorship  Custom...
Display
Ads
728x90           160x600
Home
Page
Sponsorship
Presentation                300x250
Custom Brand Channels    Create an “AMEX Home” on SlideShareAllow users to engagewith your brand by: • Subscribing • Viewi...
Custom Brand Channels              •  Upload marketing materials              •  Help content go viral              •  Be ...
Custom Channel: BlackBerry                      Presentations/                      Whitepapers                       Vide...
Custom Channel: Microsoft Office•  Parent’s Toolbox created to engage users•  300M pageviews/2:30 avg. time spent on Chann...
Advertising Partners
Summary Increase sales and drive new business Create awareness thru targeted, customizable ad  opportunities Broad reac...
For more information, please contact:        Sharon McGlone     Senior Account Executive            SlideShare
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Slideshare sales presentation AMEX

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Transcript of "Slideshare sales presentation AMEX"

  1. 1. Presented by: Sharon McGlone Senior Account Executive
  2. 2. SlideShare
and
American
Express
SlideShare is the World’s Largest Presentation Sharing Site:  One of the Top 100 sites in the World  65 Million uniques per month  300 Million page views per month  Over 30,000 presentations shared daily!!SlideShare delivers highly engaged Business Professionals  Members spend an average of 8 minutes & view 20 slides  SlideShare users are searching for inspiration…
  3. 3. SlideShare’s
Social
Power
 for owerPoint Upload and share information – No software to download! Share PPTs, Videos, Documents & PDFs as well Embed into blogs and sites Share on Facebook, Twitter & LinkedIn Get feedback from colleagues and other SlideShare members
  4. 4. SlideShare
is
Social
Media
 Users can easily embed presentations in other social sites & share them with millions!!
  5. 5. SlideShare’s
LinkedIn
Display presentations, PDF’s or video on your LinkedIn profile SlideShare App
  6. 6. SlideShare
is
Connected
Users can also join groups, connect with other members &attend events…
  7. 7. Zipcast
your
next
meeting

  SlideShare’s one-click online meeting tool  No software to download  Give private or public presentations on SlideShare
  8. 8. The
SlideShare
Audience
•  Young  60.4% are Age 25-44 (136 index)•  Educated  75.5% are College Grads (155 index)  30.7% have completed Graduate School (227 index)•  Affluent  37% have Household Incomes of $100K+  16.7% have Investment Portfolios of $250K+ (235 index)  3.4% have Primary Residence of $1MM+ (289 index)  98% made a purchase online in the past 6 months Source: comScore
  9. 9. Executives & Decision Makers•  SlideShare has high composition of C-level Executives and IT Decision Makers•  Many CEOs share their own content on SlideShare Decision Makers Index Other Tech Consulting Services 1585 IT technology consulting services 261 Specify product brands 256 Determine Need 207 Management/Executive Job Title 199 Authorize Business Purchases 188 Specify Vendors/Suppliers 181 Source: comScore, Aug 2010
  10. 10. SMB Audience  SlideShare has the highest composition of small and medium business owners of any site.  Many upload content to market their business or download useful content from others. Small/Medium Businesses Index Micro Business (1-49 employees) Owners 372 Small Business (1-99 employees) Owners 359 Self-employed 283 Own small business credit card 280 Source: comScore, Aug 2010
  11. 11. Active
Online
  SlideShare’s audience are heavy Internet users and early adopters of new technology  They’re not just users, they also actively create and participate online Tech Savvy Index Use Internet 6 days/week 320 Used blog service/last 6 months 320 Like to try new things 269 First to buy new gadgets 258 Use PDA 206 Use Internet to research major purchase 205 Find Internet easiest way to shop 195 Heavy Internet User 166 Source: comScore, Aug 2010
  12. 12. Heavy Mobile Users  SlideShare users rely heavily on mobile communication forwork and personal use  Ability to access information remotely is a key characteristicof SlideShare members  Access SlideShare on smart devices like IPad’s without Flash Mobile Products/Services Index Access Work Email on Mobile Device 1001 Access News on Mobile Device 770 Access Personal Email on Mobile Device 654 Email Photos from Mobile Device/Daily 445 Conduct Searches on Mobile Device 414 Use Text Messaging 355 Own BlackBerry 269 Source: comScore, Aug 2010
  13. 13. Advertising OpportunitiesCreated to engage this premium audienceBroad Reach  Display Ads  Home Page Sponsorship  Custom Content UnitSocial Media Campaigns  Sponsored Contests & Giveaways  Custom Brand Channels
  14. 14. Display
Ads
728x90 160x600
  15. 15. Home
Page
Sponsorship
Presentation 300x250
  16. 16. Custom Brand Channels Create an “AMEX Home” on SlideShareAllow users to engagewith your brand by: • Subscribing • Viewing • Downloading • Sharing • Favoriting • Commenting
  17. 17. Custom Brand Channels •  Upload marketing materials •  Help content go viral •  Be where people are searching •  Connect with influencers
  18. 18. Custom Channel: BlackBerry Presentations/ Whitepapers Videos Social media apps User Gen Blog Presentations
  19. 19. Custom Channel: Microsoft Office•  Parent’s Toolbox created to engage users•  300M pageviews/2:30 avg. time spent on Channel/ 406 user documents uploaded
  20. 20. Advertising Partners
  21. 21. Summary Increase sales and drive new business Create awareness thru targeted, customizable ad opportunities Broad reach of millions of monthly uniques Strong user engagement Attractive business/tech-leader audience “Push” content to where consumers are searching Post annual reports, statements, etc. Help company grow by sharing training presentations Solid ROI
  22. 22. For more information, please contact: Sharon McGlone Senior Account Executive SlideShare
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