SlideShare and American Express SlideShare is the World’s Largest Presentation Sharing Site: One of the Top 100 sites in the World 65 Million uniques per month 300 Million page views per month Over 30,000 presentations shared daily!!SlideShare delivers highly engaged Business Professionals Members spend an average of 8 minutes & view 20 slides SlideShare users are searching for inspiration…
SlideShare’s Social Power for owerPoint Upload and share information – No software to download! Share PPTs, Videos, Documents & PDFs as well Embed into blogs and sites Share on Facebook, Twitter & LinkedIn Get feedback from colleagues and other SlideShare members
SlideShare is Social Media Users can easily embed presentations in other social sites & share them with millions!!
SlideShare’s LinkedIn Display presentations, PDF’s or video on your LinkedIn profile SlideShare App
SlideShare is Connected Users can also join groups, connect with other members &attend events…
Zipcast your next meeting SlideShare’s one-click online meeting tool No software to download Give private or public presentations on SlideShare
The SlideShare Audience • Young 60.4% are Age 25-44 (136 index)• Educated 75.5% are College Grads (155 index) 30.7% have completed Graduate School (227 index)• Affluent 37% have Household Incomes of $100K+ 16.7% have Investment Portfolios of $250K+ (235 index) 3.4% have Primary Residence of $1MM+ (289 index) 98% made a purchase online in the past 6 months Source: comScore
Executives & Decision Makers• SlideShare has high composition of C-level Executives and IT Decision Makers• Many CEOs share their own content on SlideShare Decision Makers Index Other Tech Consulting Services 1585 IT technology consulting services 261 Specify product brands 256 Determine Need 207 Management/Executive Job Title 199 Authorize Business Purchases 188 Specify Vendors/Suppliers 181 Source: comScore, Aug 2010
SMB Audience SlideShare has the highest composition of small and medium business owners of any site. Many upload content to market their business or download useful content from others. Small/Medium Businesses Index Micro Business (1-49 employees) Owners 372 Small Business (1-99 employees) Owners 359 Self-employed 283 Own small business credit card 280 Source: comScore, Aug 2010
Active Online SlideShare’s audience are heavy Internet users and early adopters of new technology They’re not just users, they also actively create and participate online Tech Savvy Index Use Internet 6 days/week 320 Used blog service/last 6 months 320 Like to try new things 269 First to buy new gadgets 258 Use PDA 206 Use Internet to research major purchase 205 Find Internet easiest way to shop 195 Heavy Internet User 166 Source: comScore, Aug 2010
Heavy Mobile Users SlideShare users rely heavily on mobile communication forwork and personal use Ability to access information remotely is a key characteristicof SlideShare members Access SlideShare on smart devices like IPad’s without Flash Mobile Products/Services Index Access Work Email on Mobile Device 1001 Access News on Mobile Device 770 Access Personal Email on Mobile Device 654 Email Photos from Mobile Device/Daily 445 Conduct Searches on Mobile Device 414 Use Text Messaging 355 Own BlackBerry 269 Source: comScore, Aug 2010
Advertising OpportunitiesCreated to engage this premium audienceBroad Reach Display Ads Home Page Sponsorship Custom Content UnitSocial Media Campaigns Sponsored Contests & Giveaways Custom Brand Channels
Summary Increase sales and drive new business Create awareness thru targeted, customizable ad opportunities Broad reach of millions of monthly uniques Strong user engagement Attractive business/tech-leader audience “Push” content to where consumers are searching Post annual reports, statements, etc. Help company grow by sharing training presentations Solid ROI
For more information, please contact: Sharon McGlone Senior Account Executive SlideShare
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